"COVID-19" articles

At Design & Construction Week, Parks Associates—in collaboration with LG Electronics—recently led industry executives in discussions on consumer attitudes and behaviors towards new smart home technologies and connected devices. Here are insights from Madison Saab, Channel Manager, Builder Program, Alarm.com, who participated in the panel, “ State of the Smart Home ” at the LG booth on the KBIS Show Floor. What are some of the new home services that manufacturers are...
 
Parks Associates recently published the Top 10 Connected Consumer Trends to Watch in 2022 , where my colleagues and I weigh in on the top consumer technology trends we will see in 2022. One trend to look for is a move towards value-added services by ISP’s, due to hardware delays. Throughout 2020 and 2021, the US broadband market experienced a period of major growth with net additions at a historic multi-year high. Parks Associates estimates over 5.2M net residential...
Parks Associates recently published the  Top 10 Connected Consumer Trends to Watch in 2022 , where my colleagues and I weigh in on the top consumer technology trends we will see in 2022. One trend to watch for is senior tech picking up steam, with overlapping interest from the smart home and healthcare industries. The pandemic has spotlighted the vulnerability of older consumers and the need for thoughtfully designed technologies and services to reach them at home. A growing...
Parks Associates ’ Future of Video: OTT, PayTV, and Digital Media continues on Wednesday, December 15 for the session Capturing the Consumer: Video Engagement Strategies from 11 AM to 1:15 PM CT. This session, sponsored by Deltatre , features key industry players who will address customer engagement and acquisition tactics that are emerging, as well as the impact of free trials and other shifts in how OTT services are actively engaging potential and existing customers. Prior to...
 
by Parks Associates | Dec. 9, 2021
Tags: COVID-19, digital content, OTT
Recent research from Parks Associates finds that 69% of US broadband households have used at least one type of online streaming service in the past month. Many OTT video service providers continue to go to market with a singular business model, either subscription, ad-based, or transaction. However, as competition has intensified and the battle for online video viewership and its associated revenue grow, many providers are looking to hybrid business models by blending various...
 
As OTT service offerings continue to flood the market and consumers migrate to online video, providers are looking to strategic internal and external partnerships to differentiate their offerings. One type of partnership that has gained significant traction recently is the bundling of OTT services with services inside and outside of the video ecosystem. Bundling partnerships afford OTT service providers the opportunity to reach new audiences, gain market share, and increase their user...
 
by Parks Associates | Dec. 8, 2021
Tags: COVID-19, digital media, OTT
Parks Associates ’ CONNECTIONS Summit: Smart Home Growth Strategies conference series is excited to announce GE Lighting , a Savant Company  as an Event Sponsor. Headquartered at historic NELA Park in East Cleveland, Ohio, our roots date back nearly 130 years to Thomas Edison and the invention of the world’s first light bulb. Today, as part of Savant Systems Inc. we’re bringing the future to light by ensuring brighter lives and a more sustainable world through...
 
by Parks Associates | Dec. 7, 2021
Tags: CONNECTIONS, COVID-19, smart home
If you are familiar with the smart home, then you have undoubtedly heard of Matter, a new connectivity standard for smart home devices first introduced in 2019. Matter’s primary aim is to bridge gaps in device integration and take interoperability solutions to new heights. Samsung, the Connectivity Standards Alliance (CSA), smart home device makers such as IKEA, and other major brands such as Kroger have also all joined the Matter initiative. While recent years have seen increased...
 
by Frank Saldana | Nov. 15, 2021
Tags: COVID-19, interoperability, smart home

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