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Research examines use of data-intensive entertainment services among potential broadband cord cutters New research from Parks Associates shows US broadband households highly likely to cut the cord in the next 12 months watch more than six hours of video content on their mobile phone a week, compared to 2.5 hours among all US broadband households. Examining Broadband Cord Cutters notes that fixed broadband providers that do not offer mobile services are particularly susceptible...
 
by Brett Sappington | Jul. 1, 2019
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"Many are satisfied with their current provider overall, but these subscribers are aware of the other options available to them and could become actual cord-cutters if their current service does not continually meet their needs,” Brett Sappington, senior research director and principal analyst for Parks Associates, said in a statement. The group likely to flee the eco system next, according to Parks, are somewhat heavy mobile users — they watched six hours of videos on...
 
by Parks Associates | Jul. 1, 2019
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Connected Health Summit examines rising demand for telehealth and telecare services Parks Associates research  finds that among heads of US broadband households with a chronic condition, 33% believe a health monitoring device would help manage their condition, and 25% feel favorably about on-demand remote consultations. The research firm will examine consumer demand for independent living, remote care, and health-focused wearables at the sixth annual Connected Health...
 
by Elizabeth Parks | Jun. 27, 2019
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Almost unheard of as recently as five years ago, smart speakers are on their way to becoming as ubiquitous as the microwave. As of early 2019, a third of U.S. homes with high-speed internet access had at least one such device, according to the market research firm Parks Associates. From the article "21 Smart Speaker Superpowers."
 
by Parks Associates | Jun. 27, 2019
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For a home or apartments to be move-in-ready today, smart devices of all kinds need to be part of the space for 25 percent of U.S. broadband customers, according to new research from Parks Associates. That interest may point to why builders are looking to add smart products and connectivity to new construction projects from homes to apartment buildings. From the article "A ‘move-in-ready' house now means smart home devices are inside" by Lauren Barack.
 
by Parks Associates | Jun. 26, 2019
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“Having smart home devices pre-installed in the home creates an immediate opportunity to demonstrate specific value propositions in safety, energy management and convenience,” stated Patrice Samuels, senior analyst, Parks Associates. “It also opens avenues for ongoing services, such as tech support and data management, that are key to ensuring a positive user experience.” Nearly a quarter of broadband households own at least one smart home device, according to Parks. Of...
 
by Parks Associates | Jun. 26, 2019
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Consumer research examines new channels for smart home solutions through home builders, new construction, and multifamily homes New research from Parks Associates explores the opportunity for home builders and MDUs as channels for smart home solutions, as 25% of US broadband households perceive a “move-in-ready house” would include smart home devices. My Next Home: Demand for Smart Homes and Smart Apartments   reports that despite device ownership flattening in 2018,...
 
by Patrice Samuels | Jun. 25, 2019
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As changes in the pay-TV industry continue to disrupt traditional providers, organizations will begin to incrementally establish a new data-centric culture. In large, established organizations, cultural changes are some of the most difficult to implement. The bottom line is that operators need to begin now, knowing that changes will take years to accomplish. Companies must begin with specific goals and objectives in mind, with appropriate expectations of results and timing. The...
 
by Parks Associates | Jun. 21, 2019
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