"Wi-Fi" articles

Telework, or remote work from an off-premise location, is not new -- workers have leveraged technology to work remotely since the advent of the telegram. Modern telework before the pandemic despite being technically feasible for over 20 years remained uncommon: official estimates peg incidence at ~5% in 2018. The ability to work remotely was a rare perk granted semi-officially to senior executives, specific job functions such as IT staff or call center employees, those undergoing...
The vast majority of businesses in the US are SMBs. Many of the United States' 30+ million small and medium businesses (SMBs) are just as much, if not more, a target of cybercriminals as larger firms. The pandemic continues to drive a shared learning experiment testing the viability of remote work on a mass scale, with approximately 38 million households having at least one member working remotely in 2021. For the first time in decades, US workers control a tight labor market and...
 
by Elizabeth Parks | Sep. 23, 2022
Tags: Internet of Things, security, Wi-Fi
“Across the nation, all sorts of internet service providers have gained two new competitors,” says Kristen Hanich, the research director for Parks Associates, referring to T-Mobile and Verizon. “They need to prepare for that accordingly.” “That puts [T-Mobile] at about the 10th largest internet service provider in the United States, basically coming out of nothing a year or so ago,” Hanich says. “There are a lot of people that only had one choice of internet...
 
by Parks Associates | Aug. 30, 2022
Tags: smart home, streaming, Wi-Fi
There is no doubt the cloud gaming market is at an inflection point, with major heavyweights getting increasingly involved over the past 18 months. As of 2021, 75% of heads of US broadband households report playing video games for at least one hour per week and 30% of US broadband households reported subscribing to or trialing at least one free or paid gaming service. Cloud gaming services provide a new opportunity to serve the gaming market and capture the consumer segment without...
 
Increased smart TV affordability, improved performance, and improved streaming consumption experiences have all collectively added to smart TVs’ consumer appeal in recent history. Though both smart TVs and streaming media players have grown in adoption and importance, smart TVs are increasingly the streaming video device that services and developers should consider the most commonly owned within US broadband households. According to Parks Associates research of 10,000 internet...
OTT service subscriptions continue to grow at the expense of traditional pay-TV services. Traditional broadcast TV’s share of video consumption continues to decline and only accounts for one-third of all video consumption. Parks Associates ongoing consumer survey research shows that Internet video over-took broadcast video in 2016 and accounts for the lion’s share of all video consumed. Now 83% of US households have an OTT service and pay-tv service (legacy and streaming pay tv)...
Accessing and experiencing digital media have become more complicated over the past few years, both for consumers and the companies providing the content. The fracturing of entertainment options, coupled with a decline in traditional pay TV, has forced many consumers to subscribe to a bevy of services in order to access the video content they want to watch. While this situation offers consumers a greater than ever selection of content, it offers a unique set of challenges from an...
Among self-help support options, consumers are slightly less likely to use self-help applications on their devices than other support resources. This is likely driven by lower availability of the self-help applications compared to other self-help resources. The percentage of consumers who report using self-help applications has remained the same over the past four years, suggesting that availability and/or interest in using these tools has not changed much over the years. Among...

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