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On this week’s episode of “TheWrap-Up” podcast, hosts Sharon Waxman and Daniel Goldblatt were joined by TheWrap’s Tim Baysinger and Steve Nason, research director at Parks Associates, to discuss the launch of HBO Max. “I think people are kind of sleeping on the content a little bit,” Nason said. “I think if you compare it, considering HBO was all the Warner Media assets that they have, I don’t think people realize everything that’s kind of under that umbrella that...
 
by Parks Associates | May. 31, 2020
Tags: none
Market Snapshot highlights initial impact of Disney+ and Apple TV+ in OTT market Parks Associates today released research from a recently fielded consumer survey showing new OTT services Apple TV+ and Disney+ have captured significant market share in the streaming video space, rounding out the top five behind the “Big 3” Netflix, Amazon Prime Video , and Hulu. The research firm’s Market Snapshot: Disney+ and Apple TV+ highlights the impact of the entry of Disney+ and...
 
by Steve Nason | May. 29, 2020
Tags: none
The COVID-19 crisis is having a significant impact on video consumption with a large percentage of new subscribers adding video services. OTT services with significant gains in subscribers include Apple TV+ and Disney+, which is unsurprising given their recent launches into the market. OTT service providers are tapping into the captive at-home video consumer base brought on by shelter-in-place orders and work-at-home mandates. The combination of free content, promotional...
 
by David Drury | May. 28, 2020
Tags: cord cutting, COVID-19, OTT
“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it's supposed to replace, with discounts after the launch limited to some AT&T customers as well as a one-week free trial. Other new streaming services such as Disney Plus and Quibi launched with cheaper prices and bigger discounts. From the article "Too Much TV? Enter HBO Max, the Latest Streaming...
 
by Parks Associates | May. 28, 2020
Tags: none
“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it’s supposed to replace, with discounts after the launch limited to some AT&T customers as well as a one-week free trial. Other new streaming services such as Disney Plus and Quibi launched with cheaper prices and bigger discounts. From the article "Too much TV? Enter HBO Max, the latest streaming...
 
by Parks Associates | May. 28, 2020
Tags: none
Subscription management and billing in the customer lifecycle is more important than ever before for media and entertainment companies. To thrive in today’s ever-changing market, business agility must be delivered through rich CRM-based subscriber lifecycle management to quickly launch new products, bundles, and promotions. On Thursday, June 11, 2020 at 8:30 a.m. PDT, Parks Associates’ Senior Director of Research Jennifer Kent  will join industry experts from Vlocity,...
 
by Parks Associates | May. 27, 2020
Tags: industry event, Webcast
Consumer study finds smart speaker ownership is a key driver to smart home adoption New Parks Associates research from Smart Home Buyer Journey and User Experience   finds that smart speakers are serving as a gateway to smart home adoption, as 16% of broadband households purchased a smart speaker prior to purchasing a smart home device. Of the 29% of US broadband households that own both a speaker and a smart home device, nearly three-fourths said ownership of the speaker...
 
by Brad Russell | May. 27, 2020
Tags: none
Roku and Amazon are the two largest streaming platforms, by far, with a combined 33% market share, according to Parks Associates, and Max isn't available on either. It is viewable on the two way smaller streaming player competitors, Apple TV (4%) and Google Chromecast (3%). From the article "HBO Max debuts without the two most popular streaming platforms, Roku or Amazon" by Jefferson Graham.
 
by Parks Associates | May. 27, 2020
Tags: none

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