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New research from Parks Associates finds U.S. broadband households report watching an average of five hours of internet video on their television per week.The international research firm will present new connected entertainment consumer research and discuss implications for new content and business strategies during the workshop OTT Market Disruption & Capturing Audiences , December 10, ahead of the inaugural Future of Video: OTT, Pay TV, and Digital Media conference in Marina...
 
by Parks Associates | Dec. 6, 2018
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Industry leaders converge to address the expansion of new technologies and business models for the connected home Parks Associates announced the topics for the 23 rd -annual CONNECTIONS™: The Premier Connected Home Conference , which the research firm will host on May 21-23 at the Hyatt Regency San Francisco Airport in San Francisco, California. Parks Associates research reveals U.S. broadband households have an average of 10.4 connected devices, including smart home,...
 
by Parks Associates | Dec. 5, 2018
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Inaugural conference on OTT, pay TV, and digital media addresses future opportunities in the video market space Parks Associates research shows consumers are steadily adding connected entertainment devices to their households and using their smart features—83% of smart TV owners connect their device to the internet, up from 70% in 2014. Ownership of streaming media players has almost doubled from about 21% of U.S. broadband households in 2014 to almost 40% in 2018, while smart...
 
by Elizabeth Parks | Dec. 4, 2018
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Industry report finds market opportunities for home energy management, residential battery storage, and solar solutions continue to grow Parks Associates research reveals more than one-third of U.S. broadband households consider battery storage for their homes to be very valuable, although only 16% feel they are very familiar with this solution. The firm’s report Home Energy Management: Road to Net Zero   notes the high value scores are encouraging, especially given that...
 
by Denise Ernst | Nov. 29, 2018
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As the popularity of smart home products continues to grow, so too do technological advancements in artificial intelligence. Hollywood icons like KITT (Knight Rider) and Pat (Smart House) actually do exist, although much less dramatically. AI has become an integral part of the smart home ecosystem and service providers are making moves to increase their products’ capabilities and learning methods. Recently, Amazon announced that their smart speaker, the Echo, and Alexa will be...
CONNECTIONS™ Summit examines homebuilders, insurance, and other sales channels for smart home at CES®   Parks Associates research finds 16% of U.S. broadband households that bought a smart thermostat in 2017 purchased this device through an HVAC dealer as part of a new HVAC system. 360 View: Smart Home Buyer Journey and User Experience notes consumers have multiple sales channels available as they look to acquire smart home products. The international research...
 
by Elizabeth Parks | Nov. 28, 2018
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Parks Associates study shows positive NPS for online pay TV, negative for traditional pay-TV  New U.S. consumer data from Parks Associates finds the average NPS (net promoter score) for traditional pay-TV providers in 3Q 2018 is -19. 360 Deep Dive: Churn and Retention in Pay TV notes this NPS represent a slight drop for pay-TV providers, which scored -15 in 1Q 2018, although some providers such as Optimum and DISH improved their individual scores. By comparison, the...
 
by Brett Sappington | Nov. 28, 2018
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OTT services create major industry shifts in content distribution, advertising, partnerships, and video subscription services   Parks Associates research shows 70% of U.S. broadband households now subscribe to an OTT service, compared to 79% with pay-TV services. The research firm will discuss the future landscape of OTT, pay TV, and digital media and strategies to enhance the viewer value proposition at its inaugural Future of Video: OTT, Pay TV, and Digital Media...
 
by Brett Sappington | Nov. 27, 2018
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