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Investments have flowed into the digital health sector in the past 18 months as companies have rolled out new telehealth solutions and developed new solutions for a healthcare market grappling with restrictions related to COVID-19.  During Parks Associates 8 th annual Connected Health Summit session, Driving Innovation: New Investments and the Future of Healthcare , Parks Associates was joined by healthcare innovators and investors representing Bluetooth Special Interest...
New research examines important role of content in driving subscriptions and the user experience New OTT research from Parks Associates finds that viewers who favor at least one particular type or genre of video content spend 70% of their viewing time on average on services with a broad variety of content, such as Netflix, Tubi, or AMC+. Specifically, 44% spend 76% or more of their OTT viewing time on broad-based services, while 48% spend 25% or less on niche services. The...
 
by Parks Associates | Sep. 16, 2021
Tags: none
Last week, Parks Associates hosted its Connected Health Summit  series, with virtual sessions highlighting new consumer health data and industry insights examining connected solutions in the digital health markets.  During the session, Virtual Health and Remote Monitoring , Jennifer Kent, VP Research, Parks Associates, was joined by industry executives to discuss the incredible growth in demand for telehealth services and connected health devices, and how that changes...
Parks Associates recently hosted the Connected Health Business Models session as part of the Connected Health Summit virtual series. The session featured the firm’s latest data and insights from industry executives on the shifts in healthcare as the market moves towards a value-based care system. During the presentation, Digital Health Transformation: Shifting Business Models , Kristen Hanich , Senior Analyst, Parks Associates highlighted the firm’s latest research on...
Most consumers haven't caught IoT fever yet. "New research from Parks Associates indicates that just 36% of US broadband households have one smart home device, a percentage that decreases if all households are tallied," CNET reports. From the article "Coming in 2022: A big leap in smart home technology" by Jennifer A. Kingson. 
 
by Parks Associates | Sep. 15, 2021
Tags: connected cars
This week was marked by a flurry of acquisition activity in the smart home segment that could have significant long-term repercussions.  First, Spectrum Brands has agreed to sell their home and hardware improvement business for $4.3BN to Assa Abloy, a Swiss access solutions company. By selling, Spectrum Brands will focus on their remaining businesses: Home and Personal Care -- which includes Black & Decker, George Foreman, Global Pet Care, and Home & Garden. Assa Abloy,...
Brightcove, Revry, and Washington Post share insights on attracting and retaining new video services subscribers and the role of niche services   Consumer data from Parks Associates reveals 54% of US broadband households now combine one of the Big 3, Netflix, Amazon, and Hulu, with at least one other subscription OTT service. In partnership with Brightcove, Parks Associates is presenting its latest consumer research during the industry webinar “OTT Customer Acquisition:...
 
by Parks Associates | Sep. 13, 2021
Tags: none
Did you know that 55% of US broadband households own at least one connected health device, such as a smart watch or pulse oximeter? Parks Associates recently hosted the session Independent Living: Opportunity for Smart Home Platforms , part of its Connected Health Summit  virtual series. The session addressed the latest innovations, challenges, and opportunities with the integration of connected health products in the home. Attendees also gained insights on smart home...

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