"" articles

Parks Associates’ OTT Video Tracker identifies consumer adoption of multiple OTT service subscriptions as key to future growth New video research from Parks Associates finds more than 85% of millennials in U.S. broadband households subscribe to at least one OTT video service. This research comes from Parks Associates’ OTT Video Market Tracker , which includes an exhaustive analysis of market trends and profiles of OTT video service providers in the U.S. and Canada, such as...
 
by Brett Sappington | Jun. 21, 2018
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Parks Associates and GiftCard Partners examine noncash incentives to drive smart product adoption in industry webcast Parks Associates research reveals more than 50% of U.S. broadband households with mobile service find noncash rewards programs, such as gift cards, appealing and that using noncash incentives can boost NPS scores for service providers by 15-30 points. Parks Associates and GiftCard Partners will co-host the complimentary industry webcast “ Incentives and the...
 
by Denise Ernst | Jun. 18, 2018
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By Brett Sappington and Billy Nayden What a great coincidence that AT&T’s acquisition of the company that brought us the power struggles of Westeros and Game of Thrones is likely to set off a new era of competition in pay TV. With a federal judge approving AT&T’s $85 billion buyout of Time Warner late Tuesday afternoon, the courts cleared a path for a number of imminent media deals that will undoubtedly bring substantial change to the media landscape. According...
New mobile research snapshot examines coming shift to 5G network infrastructure Parks Associates today released Market Snapshot: Smartphones and Mobile Services , which shows nearly 50% of smartphone owners in U.S. broadband households stream video on their phone, creating more demand for high-speed mobile connections as the mobile service industry is preparing to shift to 5G network infrastructure. “Video streaming is increasingly common among mobile consumers,”...
 
by Kristen Hanich | Jun. 14, 2018
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Almost 75% of consumers who said they plan to purchase a smart home device deem it essential that it connects seamlessly to other products in their home electronic network, according to a new study from Parks Associates. The report, Interoperability and the Internet of Things, said this demand is stronger than brand loyalty, with fewer than 60% saying it is important that a future smart device purchase be the same brand as their current products. From the article "75% of...
 
by Parks Associates | Jun. 14, 2018
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If any further evidence was needed that living room streaming is now mainstream, consider the following forecast released today by research company Parks Associates: By 2022, over 265 million households worldwide will subscribe to an over-the-top (OTT) video service. Many of those households will pay for multiple services, so Parks estimates they will have over 400 million subscriptions in total. Parks has seen a steady increase in the sales of connected TVs and streaming media...
 
by Parks Associates | Jun. 14, 2018
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International firm releases new research examining global connected living innovations and trends A new industry report from international research firm Parks Associates shows that the number of households worldwide with an OTT video service subscription will exceed 265 million by 2022. The popularity of over-the-top (OTT) video services, such as Netflix, Amazon, and Hulu, has driven a steady increase in adoption of smart TVs and streaming media players since 2010, according to...
 
by Kristen Hanich | Jun. 13, 2018
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Another industry insider, Parks Associates’ Brett Sappington , said during the Pay TV Show last month in Denver that Amazon is the only company to get à la carte TV right and that the company could simply begin offering full pay-TV subscriptions as part of its Prime memberships. Sappington added that Amazon could afford to give away local broadcast and cable channels for free if it can figure out how to effectively tie its retail offering to that proposition....
 
by Parks Associates | Jun. 13, 2018
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