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The COVID-19 crisis and months of shelter-in-place/lockdown orders have changed operations for all businesses, especially small and medium-sized businesses (SMBs), which have had to adjust to reduced budgets and broad-scale shifts to work from home. The move to a remote workforce means deploying new software, like voice and video conferencing, to keep employees working at home productively. In fact, video conferencing services are now more common among SMBs than landline telephone...
 
by Amanda Kung | Nov. 30, 2020
Tags: COVID-19, online video
Parks Associates' upcoming Future of Video: OTT, Pay TV, and Digital Media conference on December 14-16 brings together industry leaders to share insights on new trends in the video and connected entertainment industries. Simon Leadlay, Head of Product Management at You.i TV , shared thoughts with us on the OTT industry's shift to online video consumption: How is the shift to online video consumption pushing traditional players to adjust strategies? There are two...
 
by Parks Associates | Nov. 25, 2020
Tags: OTT, pay TV, smart TV
Amazon, Verizon, ESPN, Cox, Cinedigm, Roku, Fandango, and more share insights at Future of Video Parks Associates will host the third annual Future of Video: OTT, Pay TV, and Digital Media  as a virtual conference on December 14-16, featuring insights from Amazon, Verizon, ESPN, Cox, Cinedigm, Roku, Fandango, and more, on changes in video distribution, trends in video aggregation, and the growth in consumer video consumption following COVID-19 pandemic restrictions....
 
by Parks Associates | Nov. 24, 2020
Tags: none
New industry report evaluates potential impact of new SVOD services in OTT market New research in Parks Associates’ The Next ‘Big 3’ in OTT finds 61% of US broadband households subscribe to two or more OTT services as of 3Q 2020, up from 48% the previous year. Forty-five percent subscribe to three or more, up from 27%, and 31% subscribe to four or more, up from 14%. The Next ‘Big 3’ in OTT evaluates this rise in service stacking and the impact of new SVOD services,...
 
by Parks Associates | Nov. 23, 2020
Tags: none
As the presence of OTT services has increasingly grown over the past few years, free trials have been an effective tool for these services to engage and acquire customers. These free trials allow potential customers the opportunity to explore a service’s content offering as well as other aspects of the user experience that the free trial period and the user experience are compelling enough to convert those trialing the service to paying customers. Considering how effective free...
 
by Steve Nason | Nov. 19, 2020
Tags: OTT, streaming
A leading innovator in forensic watermarking for the media and entertainment industry, Verimatrix introduced its latest HTML5-focused solution to allow enhanced cybersecurity protections across multiple content platforms. It’s the latest technology to join the company’s portfolio of solutions that provide complete content lifecycle coverage for OTT and pay-TV companies who could be facing an estimated $12.5 billion in piracy-related annual losses by 2024, according to a Parks...
 
by Parks Associates | Nov. 19, 2020
Tags: none
Top ten list reveals significant gains for Disney+, HBO Max, and Apple TV+ into top tier of US OTT services, while the “Big 3” remain unchanged Parks Associates , ahead of the third annual Future of Video conference, today released its updated list of the top 10 US subscription over-the-top (OTT) video services , based on estimated number of subscribers through September 2020 from the firm’s OTT Video Market Tracker . Parks Associates notes that...
 
by Parks Associates | Nov. 18, 2020
Tags: none
Disney's bumper launch of Disney Plus in the last year has helped all three of the company's streaming services -- Hulu, Disney Plus and ESPN Plus -- to rank in the top-five most popular US streaming-video subscriptions, according to estimates from researcher Parks Associates Wednesday. Netflix and Amazon Prime Video continue to hold court as No. 1 and No. 2 on the list, respectively. But Hulu, Disney Plus and ESPN Plus round out the top five, according to Parks' latest ranking of...
 
by Parks Associates | Nov. 18, 2020
Tags: none

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