"" articles

The COVID-19 pandemic has radically altered work routines for everyone. With “non-essential” employers mandating remote work, many of the connected services and solutions Parks Associates studies are now essential in ensuring everyone in the household can work from home and entertain-in-place. 360 View: Broadband Services in the US , a Parks Associates study of 10,000 US broadband households in Q3 2019, reports that 76% of US broadband households said life would be much more...
 
by Steve Nason | Apr. 3, 2020
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There’s no doubt people will check out Quibi, particularly with stay-at-home directives set to run through the end of April. “America right now is a captive audience starved for something to do,” says Parks Associates analyst Steve Nason. From the article "Jeffrey Katzenberg’s Quibi Is Ready to Launch, but Will Viewers Bite?" by Todd Spangler.
 
by Parks Associates | Apr. 3, 2020
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Most Americans would likely agree that access to high-speed internet makes life much easier and more enjoyable. Technology market research firm Parks Associates has quantified the gut feeling. As of last year's third quarter, 76% of the U.S. broadband customers it surveyed indicated it "would be difficult" to lose access to their broadband service. The research outfit suspects the figure has grown further in the meantime in the wake of the coronavirus outbreak that's stranded...
 
by Parks Associates | Apr. 1, 2020
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COVID-19 outbreak will impact consumer consumption patterns of podcast, music, and news services A new consumer study from Parks Associates finds 36% of US broadband households listen to podcasts weekly, although the research firm expects new patterns of video, music, and news consumption to emerge as a result of the current public health crisis with COVID-19. Adoption and Business Models: Video, Music, and News Services   explores service uptake, business model...
 
by Steve Nason | Mar. 31, 2020
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Consumer research study finds TV antenna use has increased and predicts more widespread usage as people shelter in place New consumer research from Parks Associates finds that 25% of US broadband households use an antenna to watch local broadcast TV channels, up from 15% in 2018. 360 Deep Dive: Today’s Broadcast TV   also reports that roughly one-half of antenna users do not subscribe to any pay-TV services, either traditional or vMVPD services. The study, conducted...
 
by Steve Nason | Mar. 26, 2020
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That’s according to Parks Associates, which said that 25% of U.S. broadband households use an antenna to watch local broadcast TV channels, up from 15% in 2018. The firm said those figures could increase as more people look to local broadcast news sources for updates about the coronavirus. "Local news matters to most households—local broadcast channels are the most preferred channel types, and news is the most preferred broadcast content," said Steve Nason, director...
 
by Parks Associates | Mar. 26, 2020
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The recent COVID-19 pandemic will change consumer buying habits. In response to the pandemic, Parks Associates is releasing research relating to COVID-19 and its effect on consumers and businesses in an effort to provide valuable information to businesses being affected by the virus. Join the Parks Associates research team for their upcoming webcast on Thursday, March 26 at 2:00 PM CT to hear more about upcoming survey work focused on the impact of COVID-19 on consumers. Parks...
 
by Parks Associates | Mar. 25, 2020
Tags: Webcast
A recent survey from Parks Associates finds builders are starting to provide smart home-ready networking infrastructure in new developments as a standard offering. From the article, "Survey Find Home Builders Embracing Whole-Home Networks as Standard Offering in MDUs".
 
by Parks Associates | Mar. 25, 2020
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