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Forty-five million US broadband households engaged in remote work or schooling Landmark research from Parks Associates , which measures the impact of the COVID-19 pandemic on consumer attitudes and behaviors regarding connected home technologies, reveals that over 90% of US broadband households report making a significant change to their lifestyle to avoid catching COVID-19 and to limit its spread. Parks Associates also finds that 51% of US broadband households...
 
by Parks Associates | Mar. 4, 2021
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There are 75 million people in the US who have an MVPD service and based on the most recent Parks Associates report, 43% of cable TV households will likely switch to a virtual MVPD streaming service. With this large market potential, fuboTV believes there is immense success to be sought out, especially as the company continues to be aggressive with its partnerships and content expansion. From the article "How fuboTV Plans to ‘Expand the Breadth of Sports’ to their Live TV...
 
by Parks Associates | Mar. 4, 2021
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New research on the US broadband market estimates the US has more than 15 million households that have only mobile broadband service New research from Parks Associates  reports more than 12 million US households have cancelled their home broadband service and use only mobile broadband for their internet needs. Adoption and Perception of Broadband   finds there are more than 15 million households in the US that have only a mobile broadband service, which includes more...
 
by Parks Associates | Mar. 2, 2021
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Fixed broadband service providers may want to reconsider their price plans and improve their customer service if they want to keep their customers from cutting the cord. According to a new report from Parks Associates, more than 12 million U.S. households have cancelled their home broadband service and now only use mobile broadband for their Internet. And another 3 million U.S. households have never had a home Internet subscription. Parks Associates found that the reason 12...
 
by Parks Associates | Mar. 2, 2021
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This shift isn't over by a long shot. According to a January report from market researcher Parks Associates, 43% of people still paying for traditional TV plan to switch to streaming in the coming year. Expect Roku to be a primary beneficiary of this massive pay-TV exodus. Its hardware devices are popular, and it currently estimates that its software runs 38% of smart TVs sold in the U.S., making it the market-share leader. From the article "Is It Too Late to Get In on This...
 
by Parks Associates | Mar. 2, 2021
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The $48.5 billion purchase of DirecTV by AT&T in 2015 collided with a rise in cord cutting that dominated the video market. The six years that has followed saw an emergence in video streaming services as an alternate to traditional TV packages that resulted in major losses for AT&T’s premium TV services. AT&T was in a difficult position with its legacy video assets and has invested its future in its flagship streaming service HBO Max. AT&T’s sale of a 30% stake...
 
by Liam Gaughan | Feb. 26, 2021
Tags: cord cutting, OTT, pay TV, streaming
Security stalwart ADT and satellite TV service provider DISH Network announced a partnership to expand access to ADT’s smart home security products through DISH’s nationwide network of smart home professionals. OnTech Smart Services is a subsidiary of DISH launched in 2019 as a competitor to Geek Squad that will also serve as an installation provider for ADT security products and services. The partnership will allow DISH to market, sell, and install ADT smart home security products...
 
by Amanda Kung | Feb. 26, 2021
Tags: home safety, security
Uplight, Austin Energy, and more industry leaders to discuss emerging business models and impact of COVID-19 on adoption of energy management solutions at Smart Energy Summit Parks Associates will host the first session of the twelfth annual Smart Energy Summit: Engaging the Consumer  tomorrow, February 23, with two virtual sessions featuring visionary presentations and interactive discussion with executives from Uplight, Austin Energy, Universal Electronics Inc., and...
 
by Parks Associates | Feb. 22, 2021
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