Blog articles from 09/2018

Apple kicked off the company’s Apple Event day with the introduction of the new Series 4 Apple Watch. As anticipated from leaked photos, the new version maintains the same exterior dimensions as the Series 3 but has 30% larger screens. It has louder speakers, a faster dual-core processor, and greater interaction with the Siri digital assistant – all very useful and largely anticipated upgrades.   More significant are new functions that turn...
 
by Craig Leslie | Sep. 20, 2018
Tags: Apple, connected CE, smart watch
Written by Alexa Saldana, Research Intern at Parks Associates Millions of Americans experience chronic pain and the challenges that follow with managing and mitigating discomfort. Parks Associates’ 360 View: Health and Independent Living finds that 60% of heads of U.S. broadband households have a chronic condition. Medical device manufacturers are looking to optimize user-friendly devices that benefit patients and providers. Medtronic, one of the largest medical device...

One of the most exciting announcements during the Apple Event today centered around the introduction of eSIM technology into the new iPhone XS and XS Max. eSIMs act as a replacement for a traditional physical SIM card - they save internal space, improve water resistance, and allow users to configure their phone's network connection without having to request, wait for, and then physically insert a SIM card. In 2016 and 2017, eSIMS began gaining traction in the consumer market with...
 
by Kristen Hanich | Sep. 12, 2018
Tags: Apple, connected CE, mobile, operator
In a complimentary webcast hosted by Parks Associates and Swrve on September 6, 2018, Hunter Sappington , Research Analyst, Parks Associates, led discussion about OTT churn rates and how companies can work to retain consumers and increase engagement. Joining Sappington was Swrve’s CMO, Barry Nolan and Comcast’s Senior Director of Product Management, David Browne. After a brief introduction of the panelists, Sappington started of the webcast with research on OTT consumers...


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@ParksAssociates RT @AdvancedTVNews: The next 12 months could bring some major growth to online-pay TV services, according to @ParksAssociates. via @advance

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