Blog articles from 07/2018

Esports is going to be aired on ESPN during prime time. Activision Blizzard, the publisher of Overwatch , has announced a deal with Disney that will see the Overwatch League playoffs be broadcast on ESPN, ESPN 3, Disney XD, and ABC. While other esports such as Heroes of the Storm have been broadcast on Disney XD and ESPN before, this agreement will see the first day of the Overwatch League finals broadcast at 8 p.m. ET on ESPN with later highlights and analysis of the finals airing on...
Convergent Billing Moves OTT Closer to Disrupted Cable TV Business Model Amazon created the new template for services seeking to create a one-stop shop for streaming media content with their Amazon Channels offering in late 2015. What started with a simple platform for content aggregation has turned into a new strategy for players in the OTT space to create a more desirable – and affordable – content offering for their consumer with the ease of convergent billing....
 
by Parks Associates | Jul. 16, 2018
Tags: online video, OTT, pay TV

This week, Google parent company Alphabet’s life sciences outfit Verily announced a new joint venture with connected sleep diagnostics and treatment leader ResMed. The joint venture will develop software solutions to better identify sleep apnea and manage treatment. Awareness of sleep apnea is a substantial issue, with ResMed estimating 80% of U.S. consumers with the condition are undiagnosed and untreated. A new study conducted by Parks Associates finds that 42% of consumers in...
OTT video has reshaped a successful industry. What must operators do to recapture their position as primary providers of video services? Change can be sneaky, particularly when it comes to consumer products and services. Some technologies enter the market with great fanfare only to quietly fade away a few years later. Others go from interesting novelties to behavior-changing products almost before consumers realize what has happened. The smartphone is a great example. Prior to...
 
by Brett Sappington | Jul. 10, 2018
Tags: none

Traditionally defined as “an activity involving physical exertion and skill in which an individual or team competes against another or others for entertainment,” sports have begun to take a new form in the growing world of digital media. People of all ages participate as an audience or as competitors in “esports”, competitions played completely online. With the ease of sites like Twitch and Youtube’s Gaming Center, watching these events is as easy as pressing a few buttons. In...
 
by Parks Associates | Jul. 10, 2018
Tags: none

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@ParksAssociates RT @AdvancedTVNews: The next 12 months could bring some major growth to online-pay TV services, according to @ParksAssociates. via @advance

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