Blog articles from 06/2017

The European smart home market is moving forward, but differences between Europe and the U.S. create unique challenges. In the U.S., adoption of professionally monitored security exceeds 20% of households. Overall, adoption of professional monitoring services in Europe is under 3% of households. In the U.S., the security channel is the leading channel for smart home services. Many telecoms have entered the security market because it has an established market with a proven approach...
Kian Saneii , Founder & CEO, Independa, provided insight on several key industry trends ahead of Parks Associates’ 21st-annual CONNECTIONS™ Conference , which was held May 23-25 at the Hyatt Regency San Francisco Airport: What does the industry need to do to speed up the slow growth of overall smart home adoption? The industry needs three things to speed up the growth of overall smart home adoption: Integration, Affordability, and Simplicity. ...

Parks Associates research shows that more than 63 million U.S. broadband households subscribe to an OTT video service , and 36% of U.S. broadband households have at least one streaming media player. OTT services have allocated substantial portions of their marketing efforts to enforce their positions in the mainstream market. Hulu and Netflix used Super Bowl LI to capture the large audiences to promote their original content, while Amazon and Netflix were awarded for their efforts...
 
by Parks Associates | Jun. 26, 2017
Tags: CONNECTIONS, OTT, pay TV, streaming
Leading insurance companies are currently testing various models for integrating smart home services with insurance services in order to deepen customer engagement, mitigate risk, and create new revenue streams. While the insurance industry has historically used data in a backward-looking manner, IoT data streaming from devices in real-time represents an opportunity to quantify risk with greater precision. Parks Associates research indicates a substantial portion of consumers would...

Over the past few years, there has been a lot of conversation among industry players about how to drive adoption of smart home products and services . The smart home market has achieved lower than expected year-over-year growth. And, despite the concerted effort from major technology brands to increase awareness and interest in the smart home, adoption is still primarily among early adopters. At Parks Associates’ 21st-annual CONNECTIONS™: The Premier Connected Home Conference...
The 21st-annual CONNECTIONS™ Conference took place May 23-25, 2017, at the Hyatt Regency San Francisco Airport Hotel. Over 500 executives from smart home, entertainment, health, insurance, and energy markets were in attendance for three days of networking, learning, and Parks Associates' latest consumer research . In the 20+ years that Parks Associates has hosted CONNECTIONS™, the connected home has evolved from a high-end concept toward a mass-market opportunity with...

International research firm Parks Associates  will host the fourth-annual Connected Health Summit: Engaging Consumers , August 29-31 at the Omni Hotel in San Diego, CA. The event will analyze the roles of connected health technologies and innovations in driving changes in consumer behaviors and business models and is focused on data-driven, human-centric patient experience and engagement. Early registration  for the three-day event, which includes a pre-show research...

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