Blog articles from 06/2015

A multichannel network (MCN) is an entity that aggregates multiple online video channels and provides assistance in funding, promotion, partner management, digital rights management, monetization, and audience development. Channels are often branded in a multichannel network to provide a consistent cross-channel user experience, similar to how television channels are branded under the same network family. MCNs can present themselves on a video hosting site with easy access to individual...
 
by Parks Associates | Jun. 25, 2015
Tags: digital media, online video, OTT, Webcast
The connected home continues to expand as consumers adopt more and more connected devices at home. Parks Associates research shows that in 2014, smart home device penetration increased from 12% to 16% of all U.S. broadband households. Additionally, 37% of U.S. broadband households intend to buy one or more smart device in 2015. The smart home continues to grow due in large part to the massive advertising campaigns of service providers such as Comcast Xfinity, ADT, and Time...
 

The term Internet of Things (IoT) has several interpretations, ranging from smart home-related products to a universe of all connected devices. Along with the appealing value-propositions derived from the Internet-connectability of these devices, several other ancillary trends are driving the development and adoption of connected devices. Increase in broadband penetration – Broadband penetration in the U.S. has been increasing steadily since 2009 and is now approaching...
As the IoT market comes to fruition, companies are creating future-proof strategies to secure the health of the market. As consumers learn the basics of the platform, they will want the next thing, the next innovation. New value-added services and privacy innovations can help the IoT market become a durable, future-proof industry. Parks Associates and Ayla Networks recently aired a complimentary industry webcast to outline how companies can develop future-proof IoT market...

Parks Associates research shows 51% of U.S. pay-TV subscribers are very interested in unlimited DVR storage. Currently, over 50% of U.S. broadband homes either include a DVR as part of their pay-TV subscription or have purchased one at retail. Consumers are recording shows at higher volumes. Companies are looking toward cloud DVR systems to not only meet the demand of the amount of data recorded in the video industry, but to also lead to new innovations and implementations...
 

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