Blog articles from 06/2014

We interviewed consumer analytics director John Barrett about HBO and Amazon’s recent landmark deal. Last month, Amazon Prime subscribers were able to access some of the premium cable channel’s older content online. It’s a huge shift in the streaming video industry. Parks Associates:  What do you think about Amazon buying streaming rights to older HBO content? Do you think it’s a smart move? John Barret:  Well, certainly you're seeing a lot of...
 
Yesterday’s much anticipated launch of Amazon’s first smartphone named “Fire,” lived up to its pre-launch hype in many ways. The event showcased a smartphone with an impressive array of features and technology. How well these features work in practice remains to be seen, but it is a bold attempt by Amazon to make its first smartphone hold its own against some stiff competition at the higher end of the smartphone market. While many of the features are not surprising, and, in...
 
by Tejas Mehta | Jun. 19, 2014
Tags: apps, smartphones

With the pervasiveness of the Internet and connected apps coupled with persistent consumer demand for video everywhere, the concept of TV has forever changed and so has the business that supports­ it—advertising. In 2009, Parks Associates published a report that analyzed the addressable and interactive components of TV advertising. Based on the state of the market at the time, Parks Associates defined advanced TV advertising as TV ads sold, purchase, and inserted in non-linear...
 
by | Jun. 16, 2014
Tags: digital media, multiscreen, online video, OTT, TV Everywhere
Parks Associates senior analyst Jennifer Kent and director of health and mobile product research Harry Wang will be presenting the research firm's latest digital health data in an upcoming webinar " Engaging Consumers with Connected Health Technologies ." This complimentary webinar will take place place Thursday, June 26 at 1 p.m. CST (2 p.m. EST). Parks Associates research shows that consumers are increasingly interested and engaged with digital health tools and...

Parks Associates today announced the keynote speakers for the inaugural Connected Health Summit , taking place September 4-5, 2014 in San Diego. Executives from Ascension Health, Humana Wellness, Kaiser, Qualcomm Life, and Walgreens will highlight this year's two-day conference. The Connected Health Summit, with  charter sponsors  ADT, Care Innovations, Lowe's, and Z-Wave, will feature sessions that examine every touch point in the healthcare industry where...

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