Blog articles from 11/2011

Jennifer Kent , research analyst from Parks Associates will be participating at the 2011 mHealth Summit  during the Poster Presentations on December 5th from 4:15 PM -7:00 PM and December 6th from 3:30PM - 7:00 PM. Jennifer will be presenting on Parks Associates health mobile apps data from a survey of 1,428 mobile phone owners and 309 care professionals with mobile phone service in the U.S. The mHealth Summit brings together leaders in government, the private sector,...
Having already established itself as the leading brand in e-readers, Amazon’s entrance into the adjacent tablet space will disrupt the market. Amazon’s competitive pricing, combined with its considerable media and application offerings, makes the Kindle Fire a serious tablet contender, likely to scoop up market share among bargain shoppers. After a 10-point drop from 2009 to 2010, consumers’ overall CE purchase intentions for the holiday season are on the rebound; our...

Top 5 Reasons Why Digital TV Summit is the must attend event for anyone involved with the Global TV market: 1. It is the only event focused on a truly Global Multi-Platform Digital TV industry; Europe, Africa, Asia, North America all covered including some of the region's top growth markets and featuring the region's decision makers. 2. The agenda delivers insights on the whole TV ecosystem: all operators and service providers (satellite, cable, IPTV, DTT and fibre),...
 
by Parks Associates | Nov. 22, 2011
Tags: industry event, smart TV
The potential loss of basic video customers to online sources, the so-called "cord-cutting" phenomenon, was a prominent trend in 2010, made all the more critical by rising rates of online video viewership. Parks Associates' Digital Video: Three Screens and Beyond found consumers are increasingly using online resources to watch premium video such as TV shows and movies. At the same time, there is an erosion of linear weekly television viewing occurring among Netflix users, who...
 
by Parks Associates | Nov. 10, 2011
Tags: multiscreen, pay TV, TV Everywhere

More U.S. consumers are playing videogames now than ever before, even as game consoles are losing their market dominance to online and mobile gaming solutions. More U.S. consumers are playing videogames now than ever before, even as game consoles are losing their market dominance to online and mobile gaming solutions. Parks Associates' new consumer research project Online Gaming and Digital Distribution , show the number of U.S. consumers who play at least one hour of videogames...
 
by Parks Associates | Nov. 10, 2011
Tags: CES, CONNECTIONS, gaming
CONNECTIONS™ Summit at CES , hosted by  Parks Associates , is an interactive event focused on trends, emerging business models and technologies, and growth opportunities for companies developing products and services for the digital home. The 2012 event will take place on January 10 during the International Consumer Electronics Show in Las Vegas. Join us for a full day of sessions! Smart TV 2012 Outlook Explore television's evolving role as the foundation...

New user experiences and a variety of viewing devices are expanding video's role from to an interactive, converged, and personalized entertainment experience. The implications to service providers, consumer electronics manufacturers, and content owners are significant, raising new questions about brand erosion, advertising revenues, and consumer loyalty. The Data-driven Video Discovery Evolution examines the phenomenon of video fragmentation and evaluates how an effective search...
Parks Associates is pleased to announce that Tom Kerber will lead the company’s Home Systems and Energy Management research practice.Tom  brings to Parks Associates a wealth of strategic planning and product management knowledge derived from his experience in the automation, controls, electronics, and HVAC industries. He comes to Parks Associates from Lennox International, where he served as Director of Engineering and Director of Product Management. Prior to Lennox, Kerber spent...


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