Blog articles from 06/2011

IBM recently released a new white paper, The Connected Consumer Challenge: Extending the Electronics Experience through Services . Today’s electronics consumers expect much more than quality devices – they demand a quality experience. Their interest has shifted from the device itself to what they can do with the device. Electronics companies need to capitalize on this trend by offering not only advanced technology via products, but also services designed to enhance the...
 
by Mindi Sue Sternblitz-Rubenstein | Jun. 27, 2011
Tags: whitepaper
Parks Associates' report Media Tablets: Analysis and Forecasts shows the products at greatest risk of losing sales are other mobile Internet devices, including netbooks, notebooks, and e-readers. Tablets will also have significant impact on content publishing, including newspapers. “One year after the launch of the Apple iPad, tablet adoption reached 13% of U.S. broadband households, slightly below current netbook and e-reader adoption rates,” said Jennifer Kent , a Parks...
 
by Jennifer Kent | Jun. 23, 2011
Tags: CONNECTIONS, tablets

Join IBM for a special split session, Smarter Home Unified by Cloud , at the CONNECTIONS Conference this June 29th in Santa Clara. Devices are connected, yet the consumer experience remains fragmented. This panel will explore moving complexity out of the home and into the cloud, simplifying the user experience and expanding consumers' choice for devices and services. We will discuss use cases and services that enable an ecosystem of partners and new paths to revenue....
 
by Mindi Sue Sternblitz-Rubenstein | Jun. 22, 2011
Tags: CONNECTIONS
mgMEDIA , developers of multi-device digital content distribution platform Open4Content and Jinni, the innovators of the only taste-and-mood based discovery engine for movies and TV shows, today announced a new strategic partnership to deliver a fun, intuitive and highly accurate Jinni semantic discovery experience to Open4Content customers worldwide. The Jinni discovery engine will be built into the core of mgMEDIA's Over-the-top delivery platform, Open4Content and available to all...
 
by Parks Associates | Jun. 16, 2011
Tags: discovery, OTT

Parks Associates is proud to announce IBM as a new platinum sponsor for the 2011 CONNECTIONS Conference. IBM supports the world's leading consumer electronics firms to define and successfully achieve powerful business and technology change initiatives including product lifestyle management, marketing transformation, smarter products for the home, and supply chain management. Thank you IBM for your support. For more information about IBM or to schedule a meeting with...
 
by Parks Associates | Jun. 14, 2011
Tags: CONNECTIONS
During the 2011 CONNECTIONS Conference , Scott Burnett, Director, Global Consumer Electronics Industry with IBM will be a panelist on the plenary session, How do Service Providers Maximize the Connected Home on Thursday, June 30th at 9:45 a.m. Scott is responsible for leading IBM Strategy & Business development focused on the Consumer Electronics Industry, coordinating digital convergence efforts across IBM brands and Industries leveraging cloud computing for product &...

Parks Associates and TargetSpot will co-host a research webcast, "TargetSpot Digital Audio Insights," on Thursday, June 9, presenting detailed findings about the impact of Internet radio advertising, synergies with digital and broadcast advertising, and behavior of digital audio listeners. According to Parks Associates, Internet radio can more than double consumers’ ad response rates when included in an advertising campaign, with 52% of digital audio listeners...
 
by Parks Associates | Jun. 6, 2011
Tags: industry event
If you give a Heather an Apple TV, she is going to realize her 9-year-old, 300-pound high definition Toshiba TV doesn’t have an HDMI input. When she discovers her 30-inch deep HDTV doesn’t have an HDMI connection, she’ll go to Best Buy and purchase a Samsung flat panel LCD TV. When she marvels at the picture quality on the shiny new LCD TV, she’s reminded that she probably shouldn’t have incurred the expense. She quickly rationalizes the need to upgrade the family TV....
 
by | Jun. 6, 2011
Tags: smart TV


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