The Sacramento Bee

Tuesday, June 19, 2012

Netflix Watch Instantly Cannibalizes Pay-TV VOD & Premium Channels Thanks to Lower Costs and Better Availability

Low cost and viewing flexibility give Netflix an advantage over pay-TV VOD and premium broadcast TV, according to a new study from Parks Associates on consumer video viewing. Choosing Content: Viewing Video found Netflix Watch Instantly rates higher in customer satisfaction than premium broadcast TV because of these factors. Netflix also topped pay-TV VOD in terms of cost.

"Consumers can pay for a month of Netflix for about the same amount as for two pay-TV VOD movies," said ...read more

Wednesday, May 30, 2012

Best Buy, AT&T, Verizon to Keynote CONNECTIONS™ at TIA, June 5-7, Gaylord Texan

Parks Associates today announced the keynote speakers from AT&T, Best Buy, and Verizon for CONNECTIONS™: The Digital Living Conference and Showcase at TIA 2012, June 5-7 at the Gaylord Texan. The keynotes will address the impact of broadband proliferation and the widespread adoption of connected and mobile CE devices. These factors are opening new opportunities for operators and retailers to drive revenues and retain customers by extending their offerings across multiple platfor ...read more

Tuesday, May 15, 2012

Can "The Avengers" Save 3D TV?

The record-breaking box office success of "The Avengers," in large part due to higher-priced 3D tickets, will increase consumer demand for access to 3D movies at home, according to analysts at Parks Associates. New research from the international firm shows U.S. 3D TV owners are satisfied with their TVs. A majority of them use their 3D TVs on a monthly basis, and 65% want access to more 3D movies.

Parks Associates recently released 3D TVs: Adoption, Use, and Purchase Intenti ...read more

Thursday, May 03, 2012

Over 50% of U.S. Households want to connect pay-TV services to YouTube Content and Channels

According to international research firm Parks Associates, 59% of U.S. broadband households want access to on-demand YouTube content through their pay-TV service, with the growing number of smart TVs and connected devices driving interest in online video options. Parks Associates will present new smart TV and connected consumer electronics research, with new content strategies to capture consumer interest and new revenues, at CONNECTIONS™ at TIA 2012, June 5-7 in Dallas, Texas.

...read more

Thursday, March 29, 2012

Digital Lifestyles: North America

"The consumerism of information technology continues at a frenetic pace," said Kurt Scherf, VP, principal analyst, Parks Associates. "With convergence occurring in the entertainment, communications, device, and services markets, there is significant opportunity for a variety of stakeholders in the digital lifestyles market."

From the article," Digital Lifestyles: North America"

Wednesday, February 01, 2012

Amdocs Launches Machine-to-Machine and Cloud-Based Connected Home Solutions to Speed Service Providers' Entry Into the Connected Devices Market

Cellular M2M connections are forecast to grow from 135 million in 2011 to 2.3 billion by 2020, as research from Parks Associates** shows a great potential for service providers in the emerging connected home market. For example, 12 percent of US consumers and 9 percent of Western European consumers are highly interested in home security and home automation, and 19 percent of Western European consumers are highly interested in an energy monitoring service.

"With their large s ...read more

Thursday, January 05, 2012

Mobile Payment: Technologies and Business Models

"With the creation of the ISIS initiative in 4Q10 and the launch of Google Wallet in 3Q11, the mobile payment industry is riding the recent momentum to build scale," said Harry Wang, Director of Health and Mobile Product Research at Parks Associates. "The success of the mobile payment industry not only hinges on consumer and merchants' willingness to adopt but also requires seamless integration of technology with viable business models."

From the article, "Mobile Payment: Te ...read more

Thursday, January 05, 2012

IP-based Home Monitoring: Energy Management

Insights from Parks Associates' extensive consumer data are applied to describe the business models for utilities, telcos, security service firms, and retailers and the future opportunities in the energy management market.

"Winners in this market will have a clear vision of the future and a detailed understanding of the market in order to create a plan that exploits and expands their competitive advantage," said Tom Kerber, Director of Research, Home Controls and Energy at P ...read more

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