The Wall Street Journal

Tuesday, June 11, 2013

115 Million U.S. and Canadian pay-TV subscribers will have access to multiscreen services from pay-TV provider by 2016

Brett Sappington, Director, Research, Parks Associates, will present consumer research on multiscreen services during the session “Who is Watching TV Everywhere” at The Cable Show’s Imagine Park on June 11 at 12:45 P.M.

Parks Associates estimates nearly 115 million U.S. and Canadian pay-TV subscribers will be able to receive multiscreen services from their existing pay-TV provider by 2016. That same year, 90 million subscribers in Western Europe will be able to receive these ...read more

Monday, June 10, 2013

Cable operators buff up guides for Internet age

Brett Sappington, director of research at Parks Associates, says the lack of awareness could be caused by the failure of cable TV operators to advertise such services, known as TV Everywhere. After all, such services do not generate extra revenue, as they are part of a monthly subscription.

Sappington says the people who make use of TV Everywhere are also video lovers who already tend to be higher-spending, loyal customers anyway.

That's partly what makes improved progra ...read more

Tuesday, June 04, 2013

Parks Associates Releases New Research for the Connected Home as North American Home Network Penetration Approaches 60% in 2013

Parks Associates announced today the release of four new reports focused on emerging trends in the connected home, including app development, digital health, mobile services, and connected appliances. Industry reports from the international research firm include competitive profiles, industry forecasts, strategic recommendations, consumer trends, and new business models and strategies for the mobile and connected home markets.

"By the end of 2013, 60% of all U.S. and Canadia ...read more

Thursday, May 23, 2013

Discovery to Launch 'TestTube' Online Video Network

Brett Sappington, an analyst at Parks Associates, said such investments in the YouTube ecosystem are "a bit of a hedge, because, if that area explodes in growth—and all of the data we have shows that they are reaching consumers in ways that traditional media has not reached—these companies want to have a stake."

From the article, "Discovery to Launch 'TestTube' Online Video Network" by Keach Hagey.

Thursday, May 16, 2013

iYogi to Present "A Survival Guide for the Post-PC World" at CONNECTIONS(TM): The Premier Connected Home Conference & Showcase

iYogi announced today that Larry Gordon, President, Global Channels, iYogi, will be participating as a speaker at the upcoming CONNECTIONS(TM) Conference, co-located at CTIA, May 20-May 23 in Las Vegas. Larry Gordon will participate in the session "Extending the Customer Relationship through Tech Support," on Wednesday, May 22 at 11:15 PT. Gordon will release a whitepaper on how to respond to the rapid adoption of new form factors and user applications. A request for a download ...read more

Wednesday, May 15, 2013

Parks Associates Invites Media to Attend 17th Annual CONNECTIONS(TM): The Premier Connected Home Conference at CTIA 2013 Next Week in Las Vegas

International research firm Parks Associates invites media to attend the 17(th) -annual CONNECTIONS(TM): The Premier Connected Home Conference at CTIA, May 20-23, in the Venetian Hotel.

CONNECTIONS(TM), with keynotes from AT&T, Samsung, Starz, and Parks Associates, features interactive panel sessions focused on new roles for service providers and monetization strategies for connected devices, digital content, and value-added services.

From the article, "Parks Associates ...read more

Thursday, May 09, 2013

Support.com to Present Insights Into Technology Services for Mobile Devices at CONNECTIONS(TM): The Premier Connected Home Conference at CTIA 2013(TM)

Support.com, Inc., a leading provider of cloud-based technology services and software that create new revenue streams and improve customer experience, will participate in the panel session, Extending the Customer Relationship through Tech Support, at CONNECTIONS(TM): The Premier Connected Home Conference at CTIA 2013(TM) on Wednesday, May 22 at 11:15am PT (2:15pm ET). Presenting for Support.com is James Morehead, Vice President, Product Management and Corporate Marketing.

Th ...read more

Thursday, May 09, 2013

App Revenues to Exceed $20 Billion in North America in 2017

Parks Associates announced today Accedo, Apsalar, Adobe, Pandora, and 3scale will participate in the CONNECTIONS(TM) session "The Evolution of the App Ecosystem," to examine the impact of device adoption and demand for content on the mobile app market.

CONNECTIONS(TM), hosted by Parks Associates, is co-located with CTIA on May 20-23 in Las Vegas. Parks Associates estimates mobile app revenues in the U.S. and Canada will reach nearly $22 billion in 2017, fueled by in-app purc ...read more

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