Research

Tuesday, June 07, 2022

Leading smart home companies took action in Q1 2022 to add more brand equity and new technology via acquisitions

Smart Home Tracker highlights industry news and activities of key players in smart home market

New Parks Associates research in the firm’s Smart Home Tracker finds smart home mainstays are strengthening their offerings by acquiring smaller companies with deep expertise. Resideo recently acquired fire and life-safety solutions manufacturer First Alert, Inc., and Crestron recently acquired intelligent video technology from 1 Beyond. Parks Associates’ Smart Home Tracker provide ...read more

Wednesday, June 01, 2022

51% of smart home owners who have recently experienced at least one technical issue report loss of wireless connectivity

Industry webinar features discussion with RouteThis on how brands can use support services to create customer loyalty

Parks Associates research finds 50% of smart home device owners have experienced a recent problem with one or more of their devices, with the majority of problems related to wireless connectivity. These issues contribute to the high return rates for these devices. The research firm will examine how companies can improve the user experience and build brand loy ...read more

Wednesday, May 25, 2022

Almost two-thirds of prospective MDU tenants look to preinstalled smart devices as a key amenity when looking for a new apartment, condo, or townhome

Industry webinar features discussion with Cox Communities on market for MDU smart apartment deployments

Parks Associates research finds that among prospective MDU (multi-dwelling unit) tenants, 65% look to preinstalled smart home devices as a key amenity. The research firm, in partnership with Cox Communities, is hosting the industry webinar “Planning and Partnerships in Smart Apartment Deployments” on Thursday, May 26, at 11 am CT US (12 pm ET) to discuss the rapid growth f ...read more

Thursday, May 19, 2022

34% of MDU property managers offer IoT devices in at least one property they manage

New whitepaper developed in partnership with Technicolor addresses IoT edge solutions in smart spaces

Today Parks Associates released a new white paper, Simplifying the IoT Edge: Smart Spaces Best Practices, that addresses the demand, growth, and use cases of IoT edge solutions in smart buildings including apartments and MDUs, retail and warehousing, and hospitality and building management. The research, developed in partnership with Technicolor, shows that over one third of ...read more

Monday, May 09, 2022

61% of livestreaming viewers watch sports, the most popular type of livestreamed content

New research highlights increasing consumer consumption of livestreaming video 

Parks Associates’ new video research, found in Quantified Consumer: Livestreaming: The Next Hot Video Market, finds 43% of US internet households have livestreamed online content in the past three months, with sporting events by far the most popular type of content. Sixty-one percent of livestreaming users have recently watched a live sporting event online, while newscasts, the second most popula ...read more

Tuesday, May 03, 2022

Two-thirds of prospective MDU residents report that pre-installation of smart home devices is an important factor when selecting a new home

New whitepaper, in partnership with Cox Communities, addresses emerging smart apartment trends 

Parks Associates’ new whitepaper, Doing IoT Right: Top Practices for Multi-Dwelling Units, reports that almost two-thirds of prospective multi-dwelling unit (MDU) residents report that pre-installation of smart home devices is an important factor when selecting a new home. Currently, 34% of MDU property managers offer internet-connected or smart home devices to residents in at lea ...read more

Tuesday, April 26, 2022

US internet households pay an average of $1,392 per year for home internet

Consumer research highlights 13.9 million home internet cord-cutters in the US

New research from Parks Associates, found in Quantified Consumer: Fixed vs. Wireless – Consumers’ Shifting Broadband Preferences, reveals that US internet households pay an average of $116 per month for their home internet, including both standalone and bundled internet. The research examines consumer demand for broadband connectivity, including demand for new network types and the rationales for ...read more

Thursday, April 21, 2022

59% of OTT subscribers prefer unified bundles that combine their OTT services and other household subscriptions

New study examines consumer adoption of OTT service bundles via a home service provider

Ahead of NAB next week, Parks Associates announced a new study, Home Service Bundles: OTT as a Value-Added Service, which reveals 59% of OTT subscribers reported that they prefer one bill and one account for all of their home subscription services, while 48% feel their home internet service provider adds more value when online video services subscriptions are offered. The consumer study e ...read more

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