Press Releases

Thursday, December 06, 2018

U.S. broadband households watch five hours of internet video per week on their TVs

New research from Parks Associates finds U.S. broadband households report watching an average of five hours of internet video on their television per week.The international research firm will present new connected entertainment consumer research and discuss implications for new content and business strategies during the workshop OTT Market Disruption & Capturing Audiences, December 10, ahead of the inaugural Future of Video: OTT, Pay TV, and Digital Media conference in Marina de more

Wednesday, December 05, 2018

Parks Associates announces topics and keynote for 23rd annual CONNECTIONS™

Industry leaders converge to address the expansion of new technologies and business models for the connected home

Parks Associates announced the topics for the 23rd-annual CONNECTIONS™: The Premier Connected Home Conference, which the research firm will host on May 21-23 at the Hyatt Regency San Francisco Airport in San Francisco, California. Parks Associates research reveals U.S. broadband households have an average of 10.4 connected devices, including smart home, entertai more

Tuesday, December 04, 2018

Over 80% of smart TVs are connected to the Internet, increasing 32% over last five years

Inaugural conference on OTT, pay TV, and digital media addresses future opportunities in the video market space

Parks Associates research shows consumers are steadily adding connected entertainment devices to their households and using their smart features—83% of smart TV owners connect their device to the internet, up from 70% in 2014. Ownership of streaming media players has almost doubled from about 21% of U.S. broadband households in 2014 to almost 40% in 2018, while sma more

Thursday, November 29, 2018

34% of U.S. broadband households consider battery storage for excess power to be very valuable

Industry report finds market opportunities for home energy management, residential battery storage, and solar solutions continue to grow

Parks Associates research reveals more than one-third of U.S. broadband households consider battery storage for their homes to be very valuable, although only 16% feel they are very familiar with this solution. The firm’s report Home Energy Management: Road to Net Zero notes the high value scores are encouraging, especially given that four more

Wednesday, November 28, 2018

16% of smart thermostats were sold through HVAC dealers in 2017

CONNECTIONS™ Summit examines homebuilders, insurance, and other sales channels for smart home at CES® 

Parks Associates research finds 16% of U.S. broadband households that bought a smart thermostat in 2017 purchased this device through an HVAC dealer as part of a new HVAC system. 360 View: Smart Home Buyer Journey and User Experience notes consumers have multiple sales channels available as they look to acquire smart home products.

The international research firm will d more

Wednesday, November 28, 2018

Consumers are far more likely to recommend online pay-TV than traditional pay-TV services

Parks Associates study shows positive NPS for online pay TV, negative for traditional pay-TV 

New U.S. consumer data from Parks Associates finds the average NPS (net promoter score) for traditional pay-TV providers in 3Q 2018 is -19. 360 Deep Dive: Churn and Retention in Pay TV notes this NPS represent a slight drop for pay-TV providers, which scored -15 in 1Q 2018, although some providers such as Optimum and DISH improved their individual scores. By comparison, the average more

Tuesday, November 27, 2018

AT&T, Hulu, & 20th Century Fox to Keynote Future of Video: OTT, Pay-TV and Digital Media

OTT services create major industry shifts in content distribution, advertising, partnerships, and video subscription services  

Parks Associates research shows 70% of U.S. broadband households now subscribe to an OTT service, compared to 79% with pay-TV services. The research firm will discuss the future landscape of OTT, pay TV, and digital media and strategies to enhance the viewer value proposition at its inaugural Future of Video: OTT, Pay TV, and Digital Media conferenc more

Monday, November 26, 2018

Fifty-seven percent of current U.S. home security subscribers have interactive services

Parks Associates research examines new product and service opportunities in residential security market

New research from Parks Associates shows the integration of smart home products will be key to drive new recurring monthly revenue (RMR) growth among security companies. 360 Deep Dive: Driving RMR Growth with Add-on Products & Services notes the security industry has experienced flattening RMR growth as adoption of interactive services has exceeded 50% of security subscri more

Prev Page(s):   of   128 Next
© 1998-2019 Parks Associates. All Rights Reserved.