Press Releases

Thursday, March 15, 2018

One in five U.S. broadband households use a digital antenna to access live TV

New consumer research finds use of antennas steadily increasing

New consumer research from Parks Associates shows the percentage of U.S. broadband households that use digital antennas in their home has steadily increased to reach 20% near the end of 2017, up from 16% in early 2015. 360 View: Access and Entertainment Services in U.S. Broadband Households reveals this increase coincides with a steady decline in pay-TV subscriptions and an increase in OTT video subscriptions.

...read more

Wednesday, March 14, 2018

More than 70% of TV viewing by young consumers is from sources other than live TV or livestreaming

Research firm tracks younger viewers turning to on-demand services for their video consumption

TV-viewing research from Parks Associates finds that live TV viewing among all video consumption has continued to decline overall among U.S. broadband households—nearly 60% of video viewed on the TV is on-demand, non-linear content. Shifting Video Consumption: Linear vs. On-Demand reports that the trend is particularly pronounced among young consumers. Just over one-quarter of tele ...read more

Tuesday, March 13, 2018

CONNECTIONS™: The Premier Connected Home Conference features keynotes from Comcast, Google, Intel, Samsung, and T-Mobile

Parks Associates reports 27% of U.S. broadband households plan to buy a smart video doorbell in 2018

Parks Associates today announced the full keynote lineup for the 22nd-annual CONNECTIONS™: The Premier Connected Home Conference, May 22-24 in San Francisco, which features executives from Comcast, Google, Intel, Samsung, and T-Mobile. The IoT research firm released new research showing smart video doorbells and smart light bulbs are the most popular smart home devices at the ...read more

Thursday, March 08, 2018

Home security owners part of early market for connected health home living services

Fifth-annual Connected Health Summit: Engaging Consumers focuses on connected health solutions to enable independent living and improved wellness

International research firm Parks Associates today announced the topics and call for speaker submissions for the fifth-annual Connected Health Summit: Engaging Consumers on August 28-30 at the Manchester Grand Hyatt in San Diego. This year’s summit will address business strategies and consumer demand regarding connected health and ...read more

Wednesday, March 07, 2018

Twenty percent of U.S. broadband households very interested in home living service to notify family in case of emergency

Connected Health Summit features advisory board with Best Buy, Care Innovations, Comcast, GreatCall, Life365, MDLIVE, Mosaic Growth Partners, Omron Healthcare, Orbita, and Walmart

International research firm Parks Associates today announced the advisory board for the fifth-annual Connected Health Summit: Engaging Consumers, August 28-30 at the Manchester Grand Hyatt in San Diego, to explore connections among connected health technologies, independent living solutions, and ad ...read more

Tuesday, March 06, 2018

Nearly 40% of security dealers offering interactive services report that 50% or more of their sales include at least one smart home device

Parks Associates’ fourth annual Security Dealer Survey, fielded at the end of 2017, finds that smart products and interactive capabilities provide dealers additional value propositions for their offerings in an increasingly competitive space. More than 90% of U.S. dealers offer some form of interactive service, and 75% of security sales overall include at least one smart home device.  

The 2017 Security Dealer Survey explores the emergence of DIY/self-installed security syst ...read more

Thursday, March 01, 2018

More than one-third of U.S. broadband households subscribe to multiple OTT video services

Research firm hosts pre-show workshop in cooperation with The Pay TV Show to explore trends defining success in new landscape for video services

Leading IoT research firm Parks Associates will host a half-day research workshop “Survivor’s Guide to the New Video World” on May 14 at The Pay TV Show in Denver, Colorado, to examine pay-TV strategies to monetize OTT video, streaming apps, and the viewing habits of millennials and younger viewers.

Parks Associates research fin ...read more

Wednesday, February 28, 2018

57% of U.S. broadband households are interested in voice control in their cars

Voice control emerging as next key value-add for auto industry and connected cars

New connected car research from Parks Associates finds 57% of U.S. broadband households are interested in voice control features for their car, with interest highest among consumers who already own smart speakers or use voice recognition on their smartphones. Connected Car Features and Interest notes that interest in voice control is particularly high among consumers planning to buy a car soon. ...read more

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