The Sacramento Bee

Tuesday, September 11, 2012

Apple challenges Google's dominance in smartphones as iPhone 5 nears release

As Apple prepares to release its new iPhone model, new research from Parks Associates shows the iPhone leads its rivals in customer satisfaction, with 75% of its owners "very satisfied" with their handset versus 61% of Android phone owners.

The firm's Untapped Consumer Opportunities for Mobile Services reveals 34% of U.S. smartphone shoppers from households with an annual income of $50,000-$75,000, surveyed in July 2012, plan to purchase an iPhone. The same percentage plan t ...read more

Thursday, August 30, 2012

Nearly 50% of U.S. smartphone users consider 4G/LTE access very important when choosing a mobile service provider

Mobile data traffic has more than doubled in each of the last four years, and the consumer appetite for data will push worldwide 4G/LTE subscribership over 560 million by 2016, according to international research firm Parks Associates. Jennifer Kent, Parks Associates' mobile research analyst, presents new consumer research today at 1 p.m. CT on awareness and demand for 4G-enabled services during the webcast "4G/LTE: Operator Strategies and Consumer Perspectives."

"Nearly 50% ...read more

Tuesday, August 14, 2012

Parks Associates addresses opportunities in energy, security, remote controls, and connected devices at NTEC: The

Research from Parks Associates estimates 2012 U.S. revenues for IP-connected home service bundles, including control, automation, and security monitoring services, will be approximately $500 million. Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates, will address the growing market for connected technologies at The "Connected" Home, hosted by NTEC on Wednesday, August 15, in Frisco, Texas.

Additional Parks Associates research finds:

Tuesday, August 07, 2012

Real-time bidding (RTB) is changing online display advertising market, with revenues reaching $1.6 billion in 2012

International market research firm Parks Associates says advertising revenues from real-time bidding (RTB), which allows companies to target consumer segments in real time, will reach $7 billion in North America by 2017. The independent research firm's report Real-time Bidding: The Online Ad Exchange reports RTB will account for 34% of all online display advertising revenues by 2017. Industry efforts such as Facebook Exchange, along with firms such as SpotXchange, Nexage, and Go ...read more

Tuesday, July 24, 2012

Nearly 25% of Mobile Phone Users Interested in Mobile App Supporting Communication with Their Doctor

According to new digital health research from Parks Associates, nearly one in four U.S. mobile phone owners are interested in a mobile app supporting communication with their doctor. Jennifer Kent, Research Analyst, Parks Associates, will present new digital health research at the 4th Annual mHealth World Congress event Thursday, July 26, in the keynote panel discussion "Consumer Trends – What Mobile Technologies Will Prevail and Why?" at 9:15-10:15 a.m.

Parks Associates' re ...read more

Monday, July 23, 2012

75% with Internet-connected smart TVs regularly watch online video

New market research from Parks Associates finds the percentages of U.S. smart TV owners who use this Internet-connected device to watch online video increased by over 30% in six months.

"The percentage of smart TV owners connecting the device to the Internet has steadily increased, from approximately 40% in 2010 to 56% today," said Pietro Macchiarella, Research Analyst, Parks Associates. "This device, when connected, offers a toehold to a variety of players, including broadc ...read more

Tuesday, July 17, 2012

75% with Internet-connected smart TVs regularly watch online video

New market research from Parks Associates finds the percentages of U.S. smart TV owners who use this Internet-connected device to watch online video increased by over 30% in six months.

"The percentage of smart TV owners connecting the device to the Internet has steadily increased, from approximately 40% in 2010 to 56% today," said Pietro Macchiarella, Research Analyst, Parks Associates. "This device, when connected, offers a toehold to a variety of players, including broadc ...read more

Monday, June 25, 2012

Parks Associates addresses new bundled service strategies for service providers at ESX 2012

Parks Associates estimates 2011 revenue from connected home and security monitoring services at $9.4B and will grow to $13.8B by 2016. Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates, will address this growing market, including opportunities, consumer demand, and future growth for bundled services at the Electronic Security Expo (ESX) on Tuesday, June 26th in Nashville, Tennessee.

ESX is the only major, national trade event focused purely on the need ...read more

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