USA Today

Monday, January 04, 2016

Cutting the Cord: What won't happen in 2016

Parks Associates research analyst Glenn Hower is prepared to be proved wrong, but he remains skeptical about an Apple streaming entry. "With Sling TV and PlayStation Vue in the market, Apple is now playing catch-up, something the company is not accustomed to," Hower said.

From the article "Cutting the Cord: What won't happen in 2016" by  Mike Snider.

Monday, December 28, 2015

Cutting the Cord: Next year will bring even more streaming options

Amazon and Hulu, which has joined Netflix and Amazon as a creator of its own original content, will retain their solid spots as Nos. 2 and 3 in streaming subscriptions. The top three services have "too much momentum and (there's) too much ground to be made up by alternatives," said Brett Sappington, director of research at Parks Associates.

From the article "Cutting the Cord: Next year will bring even more streaming options" by Mike Snider.

Sunday, November 01, 2015

Cutting the Cord: Battle of the Net TV devices

Roku for now remains the market leader, says Brett Sappington, director of research at tech research firm Parks Associates. "Over one-third of households with a streaming media player have a Roku device, and adoption figures are still climbing," he said.

Over the last year and a half, Apple TV's share of the streaming media marketplace has been "no better than stable," he said. The new Apple TV will likely get "a bounce" but it must appeal beyond current owners -- who may bu ...read more

Wednesday, September 23, 2015

Cutting the Cord: What's so wrong about sharing streaming video passwords?

The sharing of streaming video subscription passwords became a laughing matter during last week's Emmy Awards, but the funny business could eventually become a problem for video providers.

Credentials such as an email address and a password are needed to access video services, including Netflix and Hulu. And, in general, those credentials are intended to be used only by family members within a household.

But additional unauthorized sharing of credentials will likely cost ...read more

Monday, September 21, 2015

Here's how Apple wants to turn your home into one giant iPhone

Although Internet-connected home appliances aren't widespread yet, adoption is set to take off this year, according to research from Parks Associates. According to the firm, 40% of broadband households in the US are planning to buy a smart home device in 2015, compared to the 16% of households that have them now.

From the article "Here's how Apple wants to turn your home into one giant iPhone" by Business Insider.

Tuesday, September 08, 2015

Can Siri revive Apple TV?

The Apple TV box has not been refreshed since 2012. And while Apple’s figure covers an 8 year span for sales, McQuivey said he believes Apple TV’s best years are behind it, as it’s been overtaken by more advanced boxes from Roku and Amazon.

An August study from Parks Associates put Roku in first place, with 34% market share for 2014, followed by Google’s Chromecast, Amazon and then Apple.

From the article "Can Siri revive Apple TV?" by Jefferson Graham.

Thursday, June 18, 2015

Cutting the Cord: Expanding options for watching online video

Already more than half (57%) of the 120 million-plus U.S. broadband homes subscribe to an OTT video service, according to research firm Parks Associates.

Just as cable programming went niche in the '80s and '90s, many new OTT services "are designing services for particular consumer segments, such as families with young children, language-specific groups or people with unique interests," says Parks' research director Brett Sappington.

So, if there isn't an outlet catering ...read more

Saturday, May 23, 2015

Your connected home will be cooler than 'The Jetsons'

There will be 5 billion connected devices worldwide by the end of this year, and 25 billion by 2020, representing $263 billion in spending, according to the Gartner.

In the U.S., an estimated 13% of households own a connected device, with security systems being a common jumping off point into the Internet of Things, says Tom Kerber, director of research for connected home analysts Parks Associates, which organized the conference.

"What's notable is that 60% of people do ...read more

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