Home Media Magazine

Monday, May 25, 2015

Digital Goes Over the Top

On the “rental” side of the digital business — with digital streaming growth of 23% to $1.14 billion in the first quarter alone, according to the DEG — OTT was the buzzword for analysts and others talking about the cord-cutting population — the ever-increasing number of consumers, many of them young, who prefer to watch content online and on demand on the web rather than pay for cable or satellite. Many such consumers stream content on subscription video-on-demand services such ...read more

Sunday, April 12, 2015

Nearly 60% of U.S. Broadband Homes Use OTT Video Services

With over-the-top video all the rage and media companies throwing pay-TV caution to the wind in search of 10 million broadband-only households, subscription streaming services are reaping the fruits.

About 57% of consumers in U.S. broadband households subscribe to an OTT video service, such as Netflix or Hulu Plus, according to new research from Parks Associates. The average U.S. broadband household now spends $9 per month on subscription streaming services, up from $7 in 20 ...read more

Thursday, January 22, 2015

Parks: 50% of HBO OTT Video Subs Would Cancel Pay-TV Service

Be careful what you wish for. Media companies clamoring to join the subscription streaming bandwagon could see forays into over-the-top (OTT) video undermine their existing distribution channels, according to new research.

About 17% of U.S. broadband households are likely to subscribe to HBO’s much-anticipated OTT platform launching in the spring, according to new data from Parks Associates. The data was culled from a fourth-quarter survey of 10,000 U.S. broadband households ...read more

Tuesday, December 02, 2014

Parks: 10% of Broadband Homes Bought Streaming Media Device in 2014

About one-in-10 broadband homes in the United States bought a streaming media device through the first nine months of the year, according to new data from Parks Associates.

Dallas-based Parks said Roku is still the leading brand with 29% of sales, Google Chromecast (20%) supplanting Apple TV (17%) in second place. New entrant Amazon Fire TV is in fourth place with 10%.

With Showtime, HBO and Sony planning to launch OTT video services next year to compete with Netflix, Am ...read more

Wednesday, November 26, 2014

Parks: Streaming Devices Rate High as Christmas Gifts

Like mining pans, shovels and blue jeans during the California gold rush, devices capable delivering video content from the Internet to the television are key to growing consumer adoption of subscription streaming.

Parks Associates said average low retail prices for streaming players should make the devices popular items during the upcoming holiday shopping season. Parks’ analysis shows streaming sticks will account for a larger percentage of streaming media device sales in ...read more

Monday, October 13, 2014

Warner Ups South Korea Home Entertainment Profile

Transactional VOD has been available in the United States for years — largely through cable and satellite TV operators with little consumer traction. That trend is changing. A new Parks Associates study found that 37% of U.S. broadband homes use transactional VOD on a regular basis. Those households also proportionally opt for subscription streaming.

Indeed, about two-thirds of Amazon Prime Instant Video subscribers also rent or purchase titles through the service, and their ...read more

Wednesday, September 24, 2014

Parks: Most Homes Stream Video via Game Console

With 46% of all U.S. broadband homes having a video game console connected to the Internet, about 28% of them use the consumer electronics device as their primary connected devices, according to new research from Parks Associates.

Dallas-based Parks found that about 75% of broadband-connected homes use a gaming console to access non-gaming content online at least weekly, and nearly 40% access such content for more than 10 hours per week.

Notably, while the PlayStation 4 ...read more

Monday, July 21, 2014

Dongle vs. Goliath

As media companies in Europe navigate a transitioning home entertainment landscape, whether OTT video is delivered via dongle, a Roku streaming media device or a proprietary set-top box, having access to Netflix or other SVOD service is indispensable, according to Barbara Kraus, director of research at Parks Associates.


“Google wants to differentiate [Chromecast] by increasing the number of apps that can run on it. That may result in content differentiation over time ...read more

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