The Wall Street Journal

Friday, September 20, 2013

What Your Kids Can Teach You About Tech

Cellphone bills are subject to sharp increases as households trade up to smartphones and rack up expensive data charges. Young adults, of course, want it all: the latest phones and a full-service plan. But while a survey earlier this year found that 18- to 34-year-olds spent more on average on their smartphones than their elders, they paid somewhat less last year for their monthly plans, according to Parks Associates, a Dallas research firm.


One way to do that is to reduc ...read more

Wednesday, July 31, 2013

Are Wireless Prepaid Plans Best?

While prepaid looks attractive, switching isn't always easy because, in part, people often have multiple users on their account. Carriers have made group plans more attractive—AT&T has said that 90% of their customers are either on a family, shared-data or business plan.

There are further drawbacks to prepaid. Harry Wang, director of mobile research at Parks Associates, says that customers tend to get what they pay for, and service quality can be a factor when it comes to pr ...read more

Wednesday, July 10, 2013

Internet Households to Exceed 820 Million Worldwide by 2017

By 2017, over 820 million households worldwide will have Internet service, and more than 94% will have broadband, according to international research firm Parks Associates. The firm also reports over 610 million households will have a data network, including over 100 million in North America and 133 million in Western Europe.

Parks Associates will host the eighth-annual CONNECTIONS™ Summit at the 2014 International Consumer Electronics Show (CES) in Las Vegas on Tuesday, Jan ...read more

Monday, July 08, 2013

Research and Markets: Evolution of the Mobile Content Market

This report provides an analysis and forecast of the evolving mobile content market from both the content development and distribution models to the end-user perspective. It also covers the mobile content industry in North America (U.S. & Canada) to gauge its revenue potential for mobile content distributors. The report also includes the latest consumer data from Parks Associates' recent mobile tracking study.

With consumers becoming more accustomed to the extensive availabi ...read more

Wednesday, June 26, 2013

Actiontec Launches MoCA Network Adapter To Fill In Wi-Fi Coverage Deadzones

Actiontec Electronics announced the launch of its WCB3000 Wi-Fi Wireless Network Adapter using MoCA--the first solution in its Whole Home Wireless portfolio.

The new adapter uses MoCA (Multimedia over Coax) to reliably extend the Wi-Fi signal via a home's existing coax wiring to more places in the home.

With everything from tablets to TVs and kitchen appliances now Wi-Fi enabled, there's more pressure than ever before on the home Wi-Fi network. According to Parks Associa ...read more

Tuesday, June 25, 2013

48% of U.S. Smartphone Owners Rely on Apps for Daily Information and Entertainment

Parks Associates, a premier research partner at Mobile Commerce World, is presenting new research at the event showing trends in increasing usage for mobile devices and mobile payment features/purchases. The research firm reports 48% of U.S. smartphone owners currently use apps heavily for daily information and entertainment, while 15% use the phone to order food and 12% use it to shop for physical goods.

Parks Associates' mobile analyst Jennifer Kent will address consumers’ ...read more

Tuesday, June 18, 2013

2Q 2013 Mobile Research Shows Voice Control Technologies Resonating With Apple and Google Users

Parks Associates' Voice Recognition & Control on Mobile Devices, based on multiple consumer surveys including a March 2013 survey of smartphone owners, finds a majority of both Apple iPhone Siri users and Google Now users are “very” satisfied with the voice control and recognition technologies. Specifically 55% of Apple Siri users and 50% of Google Now users are “very” satisfied with the technologies.

“Adoption rates for voice control technologies have increased over the las ...read more

Tuesday, June 11, 2013

115 Million U.S. and Canadian pay-TV subscribers will have access to multiscreen services from pay-TV provider by 2016

Brett Sappington, Director, Research, Parks Associates, will present consumer research on multiscreen services during the session “Who is Watching TV Everywhere” at The Cable Show’s Imagine Park on June 11 at 12:45 P.M.

Parks Associates estimates nearly 115 million U.S. and Canadian pay-TV subscribers will be able to receive multiscreen services from their existing pay-TV provider by 2016. That same year, 90 million subscribers in Western Europe will be able to receive these ...read more

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