Washington Post

Saturday, April 12, 2008

Rabbit Ears Fears? Converters Clear Picture.

"Kurt Scherf, an analyst with Parks Associates, a market-research firm in Dallas, said he expects some people will instead opt to buy a new digital TV because prices have dropped in recent years. "

From the article, "Rabbit Ears Fears? Converters Clear Picture.," by Kim Hart

Wednesday, February 06, 2008

Dell Amends Enterprise Support Plan

Understanding customers' needs will ultimately help Dell deliver better services to consumers too, said Kurt Scherf, vice president and principal analyst at Parks Associates. However, while Dell has been criticized for a weak consumer support function, the new support model is targeted only at enterprise customers for now. It is possible that this support model will be delivered to customers in the future, Dell said.

From the article "Dell Amends Enterprise Support Plan."

Sunday, October 28, 2007

Walgreen sees movie-burning DVD kiosks at stores

Studios initially will probably use the kiosks more to give older films a "longer tail" of availability, rather than offering new movies, for fear of upsetting existing retail partners and cannibalizing sales, said Kurt Scherf, principal analyst with Parks Associates. ...

Scherf has projected on-demand DVDs will generate $1.3 billion in revenue by 2011. Studios generate about $24 billion a year from DVD sales and rentals.

From the article "Walgreen sees movie-burning D ...read more

Tuesday, April 17, 2007

Cox to Add Wireless To Va. Cable Packages

Being the first to enter the local market will be beneficial for Cox, but the company is likely to encounter fierce competition in the future from Verizon and other phone companies offering similar packages, said Michael Cai, director of broadband and gaming at Parks Associates, a Dallas telecommunications market research firm.

Nationally, cable companies are already competing with phone companies with quad-play bundles in some markets. Cai said Cox may find it difficult to ...read more

Thursday, December 28, 2006

Verizon Store Follows Apple's Example

"Verizon's taking dead aim at the cable operators who have spent tens of billions of dollars to get their networks in place," said Kurt Scherf, vice president and principal analyst at Parks Associates, a Dallas market research firm. Telephone companies have an advantage over cable companies because they also offer wireless services, he said.

From the article "Verizon Store Follows Apple's Example," by Kim Hart.

Thursday, October 12, 2006

New Web venture ClickStar set to rankle Hollywood

Kurt Scherf of research firm Parks Associates estimates 660,000 people regularly download films now and that could grow to more than 9 million by 2010. Potential customers, including people who download movies occasionally, but not regularly, could be as high as 50 million by 2010, he added.

From the article "New Web venture ClickStar set to rankle Hollywood," by Bob Tourtellotte.

Saturday, April 16, 2005

Structured Wiring Catches On

Structured wiring has a limited audience now: "high-income households and new houses," said Michael Cai, senior analyst at Parks Associates, a Dallas-based consumer technology marketing and research firm.

"The value is more for entertainment packages and connecting devices to share movies, music and computer files," Cai said. But the market is growing fast.

"About 4 million homes have structured wiring now. By 2008, we predict there will be just under 11 million," Cai ...read more

Thursday, April 26, 2001

Unlocking the Smart Home

But Kurt Scherf, vice president of research at Parks Associates in Dallas, warned that there is sometimes a gap between the technology consumers say they want and what they actually adopt.

"Bill Gates has a house that does absolutely everything, including changing the art work depending on the mood you're in," Scherf said. "To some consumers, that's technological overload. . . . It's targeted applications that provide additional value in the sense of security, safety or cos ...read more

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