Analyst Blog

Smart Home Energy Solutions: Making a Complex Future Simple - Free Webinar with Schneider Electric

Parks Associates research finds that most internet households (54%) think their electric bills are too high, and only 12% of broadband households are not taking any energy-saving actions. However, due to accelerating changes in the energy markets, with multiple sources now serving energy to the home and services such as on-demand pricing becoming more common, creating a much more complex environment for consumers. On Tuesday, June 28 at 1 PM CT US (2 PM ET / 11 AM PT), Parks...

by Parks Associates | Jun. 8, 2022
Tags: demand response, home networks, industry event

Building Brand Loyalty across the Smart Home – Webinar Cohosted by Parks Associates and RouteThis

Parks Associates research shows that 13% of consumers report they are not likely to purchase a new product from the same brand if they return a product from that brand. Those experiencing technical problems seek help through a variety of channels, including the manufacturer, product manuals,...

by Parks Associates | Jun. 6, 2022
Tags: home automation, home networks, interoperability, smart home

Serious Emergencies and the Role of Professional Response

Security systems with 24/7 professional monitoring are the foundation of consumer familiarity with home monitoring services. These traditional services set the standard for safety, theft prevention, and detection for homes and businesses and have a straightforward and robust value...

by Parks Associates | May. 29, 2022
Tags: demand response, home automation, home networks, home safety

How Do Consumer Demands Change for IoT Products in Different User Segmentations?

At the 26 th annual CONNECTIONS Conference in Frisco Texas hosted by Parks Associates, Dr. John Barrett, Director of Parks Associates Consumer Analytics team gave an informative presentation on consumer segments. The research highlighted consumers’ different familiarity with smart home...

by Ryan Hulla | May. 24, 2022
Tags: none

Cybersecurity in the Smart Home: Earning Consumer's Trust

During the Protecting Consumers at Home: Security and Privacy Matters panel discussion at the recent CONNECTIONS: Connected Home Conference hosted by Parks Associates, it was revealed that 54% of consumers are concerned about identity theft but are unsure about how to...

by Sarah Lee | May. 23, 2022
Tags: privacy, security, smart home

Sink or Stream: Should Netflix Offer Live Streaming?

Historically, live sports programming has driven viewership and ratings for linear networks. Live sports programming continues to migrate online as more sports media rights become available. Numerous streaming providers continue to outbid one another for the coveted sports media...

by Parks Associates | May. 20, 2022
Tags: gaming, online video, OTT, streaming

Health and Wellness Solutions: Expanding the Market: Insights from Cognitive Systems

Parks Associates continued its twenty-sixth annual CONNECTIONS™ conference with our in-person conference in Frisco, Texas on May 17-19. Amanda Forsyth, Director of Product Management at Cognitive Systems. Ahead of the conference, Amanda provided insights on how smart home...

by Parks Associates | May. 18, 2022
Tags: care management, cloud services, CONNECTIONS, COVID-19, demand response, digital health, home automation, home networks, home safety, industry event, Internet of Things, interoperability

Bringing New Value: Growing Role of Smart Home Platforms: Insights from Z-Wave Alliance

Parks Associates continues its twenty-sixth annual CONNECTIONS™ with our in-person conference in Frisco, Texas on May 17-19. Mitch Klein, Executive Director at Z-Wave Alliance will be featured on the panel, Bringing New Value: Growing Role of Smart Home Platforms, on May 18 at 8:30 AM CT...