Analyst Blog

Parks Associates: An Inside Look

On August 16, 2018 research firm Parks Associates hosted its first open house and asked members of the North Texas community to come learn what the company is all about. Attendees got to hear a brief introduction about Parks Associates from the company’s SVP, Elizabeth Parks and the Director of Business Development, Jason Paris . Afterwards the company’s research analysts and directors gave quick presentations to highlight Parks Associates strengths. The first group of...

by Parks Associates | Aug. 27, 2018
Tags: connected CE, digital media, energy, OTT, pay TV, security, smart home

Amazon’s Acquisition of PillPack

Blog written by Alexa Saldana, Research Intern at Parks Associates The health sector has captured the attention of tech giants and companies hoping to improve health-related experiences and offerings. One such giant, Amazon, announced the acquisition of PillPack in an effort to have a...

by Parks Associates | Aug. 27, 2018
Tags: Amazon, patient engagement, virtual care

An Optimistic Outlook on the Future of Connected Health - Insights from CirrusMD

Prior to the 5th-annual Connected Health Summit, hosted by Parks Associates, Andrew Altorfer, Co-Founder and Chief Executive Officer, CirrusMD, sat down with the firm's analyst team to discuss new strategies to engage consumers in health and wellness behavioral changes and the future of...

by Parks Associates | Aug. 27, 2018
Tags: Connected Health Summit, independent living, industry event, interoperability, remote health monitoring, robotics, virtual care

AT&T - Assembling the Pieces for Success in Digital Advertising

AT&T has ambitions on transforming from a wireless and broadband provider to a “modern media company” and recently made a number of acquisitions towards this objective: The $84 billion buy of Time Warner gives them a wide array of content and strong portfolio of household...

by Craig Leslie | Aug. 24, 2018
Tags: operator, pay TV, personalization

Can Smart Technology Really Reduce Anxiety and Promote Peace of Mind?

As the Parks Associates team gears up for our annual Connected Health Summit next week, we’re reviewing some of our latest research on trends in consumer health concerns. One of the most striking trends is the rising level of consumers who report concern that stress and anxiety will...

by Brad Russell | Aug. 24, 2018
Tags: care management, energy, home automation, independent living, smart watch, virtual care

Xbox All Access Provides Hardware-as-a-Service for Gamers

Microsoft is reportedly planning to offer its Xbox One consoles in a bundled subscription service known as Xbox All Access. The service will include a subscription to Xbox Live Gold (Microsoft’s online gaming platform) and Xbox Game Pass (Microsoft’s service for subscription access to...

by Parks Associates | Aug. 24, 2018
Tags: none

Key Strategies for Consumer Engagement in the Connected Health Market - Insights from CareSpan

Prior to the 5th-annual Connected Health Summit, hosted by Parks Associates, Doug Wolfgram, Chief Technology Officer, CareSpan International, sat down with the firm's analyst team to discuss new cutting-edge innovations in the connected health market. Doug will participate on the...

by Parks Associates | Aug. 23, 2018
Tags: Connected Health Summit, industry event, mHealth, patient engagement, robotics

As AT&T Moves Deeper into Content Space, Verizon Focused on Network

The growth in both traditional OTTs and virtual MVPDs has been the story of 2018 so far in the digital media marketplace. It seems every day a new service is launching, a new company is entering the space, and a new option for content emerges for consumers. Luckily for content...