Analyst Blog

Today’s viewers consume video content across a range of content types and business models, gravitating toward online streaming services instead of traditional cable and satellite to meet their entertainment needs. Parks Associates’ data as of Q1 2022 finds that US internet households subscribe to an average of five OTT services. Among OTT subscribers only, the number of services jumps to an average of six – more than double the average in 2019. As a result, traditional pay TV...
 
by Elizabeth Parks | Nov. 18, 2022
Tags: none


The vast majority (83%) of US internet households now subscribe to one or more OTT streaming services. Coinciding with the COVID-19 pandemic, the percentage of households subscribing to four or more such services tripled from 2019 (7%) to 2020 (22%), and more than doubled again in 2021 (46%)...
 
by Parks Associates | Nov. 16, 2022
Tags: online video, OTT, pay TV, streaming

Apple’s announcement today regarding its deal with MLS (Major League Soccer) reveals a huge partnership that will play out over 10 years, valued at $2.5 billion .  Launching Feb 1, the MLS Season Pass from Apple will offer MLS fans every live match plus access to all postseason...
 

Apple’s announcement today regarding its deal with MLS (Major League Soccer) reveals a huge partnership that will play out over 10 years, valued at $2.5 billion. Launching Feb 1, the MLS Season Pass from Apple will offer MLS fans every live match plus access to all post season, with no...
 
by Elizabeth Parks | Nov. 16, 2022
Tags: Apple, big data, OTT

Before the rise of connected devices, the product manual was typically the only resource available for users to solve product problems themselves. With the rise of home internet, self-service evolved to include options such as FAQ pages and support chat bots on product and service websites....

Wi-Fi is ubiquitous in US internet households, and consumers rely now more than ever on reliable, high-performing connectivity at home. However, consumers continue to experience problems with range issues and loss of connectivity. At the same time, security dealers are increasingly...
 
by Parks Associates | Nov. 13, 2022
Tags: security, smart home, Whitepaper, Wi-Fi

The future for the security industry, whether serving the consumer, small-to-medium business (SMB), or commercial market lies in add-on services and the ability to bring new systems to market with easy installation, various monitoring options, and extended value. For the consumer...
 
by Parks Associates | Nov. 12, 2022
Tags: home safety, privacy, security

Join leading industry executives and analysts at Parks Associates’ interactive Smart Energy Summit virtual session “ Distributed Energy and New Value: Shifting from a Centralized Grid ”  on November 17 at 11:00 AM CT for insights addressing how the industry is working to educate...


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