Analyst Blog

Parks Associates recently announced The Peggy Smedley Show as a supporter of its events in 2022, including CONNECTIONS™ 2022. The Peggy Smedley Show is a weekly podcast with over 700 episodes, all hosted by award-winning journalist and widely recognized technology influencer, Peggy Smedley. On a recent episode of the podcast, Tech Disruption: Forever Changed , Smedley and Parks Associates President, Elizabeth Parks , discussed the new ways in which technology is disrupting...
 


Technology is ubiquitous and the impact of the pandemic in all areas of consumer and business is still unfolding.  Here are 10 key trends we see in the consumer technology space.  Our research in 2022 will continue to be dedicated to understanding the growth and adoption of...
 
by Elizabeth Parks | Dec. 27, 2021
Tags: broadband, energy, OTT

Parks Associates revealed the Q3 2021 top ten subscription over-the-top (OTT) video services based on number of subscribers, with Netflix as the reigning top subscriber service and Disney+ moving into the top three, pulling ahead of Hulu in number of subscribers. This is the first change in...
 
by Tam Williams | Dec. 18, 2021
Tags: OTT, pay TV, smart TV, streaming

Parks Associates ’ Future of Video: OTT, PayTV, and Digital Media continues on Wednesday, December 15 for the session Capturing the Consumer: Video Engagement Strategies from 11 AM to 1:15 PM CT. This session, sponsored by Deltatre , features key industry players who will address...
 
by Parks Associates | Dec. 9, 2021
Tags: COVID-19, digital content, OTT

Recent research from Parks Associates finds that 69% of US broadband households have used at least one type of online streaming service in the past month. Many OTT video service providers continue to go to market with a singular business model, either subscription, ad-based, or transaction....
 

OTT video services employ a variety of strategies to properly engage consumers. As an example, subscription-based OTT services’ free trials have been very successful in converting prospects to customers. However, the importance of free trials and their use as a tool to acquire new paying...
 
by Parks Associates | Dec. 8, 2021
Tags: none

As OTT service offerings continue to flood the market and consumers migrate to online video, providers are looking to strategic internal and external partnerships to differentiate their offerings. One type of partnership that has gained significant traction recently is the bundling of OTT...
 
by Parks Associates | Dec. 8, 2021
Tags: COVID-19, digital media, OTT

Parks Associates ’ CONNECTIONS Summit: Smart Home Growth Strategies conference series is excited to announce GE Lighting , a Savant Company  as an Event Sponsor. Headquartered at historic NELA Park in East Cleveland, Ohio, our roots date back nearly 130 years to Thomas...
 
by Parks Associates | Dec. 7, 2021
Tags: CONNECTIONS, COVID-19, smart home


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