Digital Media

Wednesday, February 01, 2017

19% of U.S. broadband households cancelled an OTT video service in the past 12 months

OTT Video Market Tracker reveals churn rates for OTT video services and companies including Netflix, Amazon, and Hulu

Parks Associates announced today that the churn rate for OTT video services is 19% of U.S. broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 months. The company’s OTT Video Market Tracker service notes the overall churn rate for OTT services has been stable for the past year, with top services Netflix ...read more

Friday, January 06, 2017

60% of smart watch owners subscribe to a paid streaming music service such as Apple Music, Spotify, or Pandora One

IoT research firm announces new research on streaming audio services and wearable technologies at CES® 2017

New U.S. consumer research from Parks Associates reveals that 60% of smart watch owners and 48% of fitness tracker owners subscribe to a paid streaming audio or music service such as Apple Music, Spotify, or Pandora One. 360 View: Digital Media & Connected Consumers notes that consumers with wearable technologies are more likely to subscribe to streaming music services ...read more

Wednesday, October 26, 2016

Parks Associates Announces 2016 Update to Top 10 U.S. Subscription OTT Video Services

Majority of OTT video consumption now on Internet-connected TV

Parks Associates today released its updated top 10 list for subscription over-the-top (OTT) video services, based on number of subscribers, with Netflix retaining its top position while services Sling TV, Showtime, and CBS moved up or entered the list over the past year.

Parks Associates’ list of top 10 OTT video services, ranked by number of paid subscribers, excluding transactional or ad-based services, is ...read more

Thursday, October 06, 2016

Nearly 35% of U.S. broadband households watch user-generated video online more than 10 days per month

IoT market research firm announces new analysis on the impact of consumer demand for personalized services on OTT services, streaming media, and video production

Parks Associates today announced new OTT research showing nearly 35% of U.S. broadband households watch user-generated video online, on sites such as YouTube, Vimeo, and Dailymotion, more than ten days per month. Three-fourths of U.S. broadband households access this content at least once per month.

The research ...read more

Thursday, September 01, 2016

OTT video service adoption increased 12% among U.S. broadband households since 2014

OTT Video Market Tracker shows Netflix, WWE Network, and Hulu have highest Net Promoter Scores among major OTT video services

Parks Associates today announced new data from the company’s OTT Video Market Tracker service showing Netflix, WWE Network, and Hulu have the highest Net Promoter Scores among major OTT video services in the U.S. The international research firm notes that adoption of OTT video subscriptions has increased by 12% since Q3 2014, with the number of availa ...read more

Wednesday, August 31, 2016

More than 25% of OTT video service subscriptions are purchased through a connected device app

New industry whitepaper shows 37% of Hulu subscribers used an app to sign up for the service

A new Parks Associates whitepaper, sponsored by Ooyala, reveals the importance of connected device apps for the monetization of video services as they are now the second most used method for consumers subscribing to OTT services. The complimentary whitepaper, Connected Apps: The New Battleground for Video Services, shows more than 25% of OTT video service subscriptions were purchased ...read more

Tuesday, June 14, 2016

23% of Millennials are OTT-only broadband households

Analyst addresses OTT video market at BroadbandTV this week with NeoNova Networks and SkitterTV

Parks Associates will share its OTT and cord-cutting research, including the latest from its industry-leading OTT Video Market Tracker, this week at BroadbandTV at FTTH Connect. This research firm finds that 23% of Millennial heads of household are OTT-only households, higher than the national average of 15% among all U.S broadband households. The firm’s analysts also note that 61 ...read more

Thursday, April 21, 2016

More than 70% of U.S. broadband households use Samsung, Vizio, LG, Sony, and Panasonic as their primary flat-panel TV

Average viewership on a television screen has remained steady at around 20 hours per week

New research from Parks Associates shows consolidation in the TV market, with more than 70% of U.S. broadband households using one of five brands—Samsung, Vizio, LG, Sony, and Panasonic—as their primary flat-panel TV. The research firm has released new consumer and industry research, including monetization strategies and trend analysis, on content services, OTT video and TV Everywhere s ...read more

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