Events

Thursday, November 15, 2018

Live broadcast TV represented 60% of video consumption on televisions in early 2012 but only 44% at the end of 2017

MediaKind sponsors Parks Associates’ inaugural Future of Video conference 

A new whitepaper from Parks Associates reports live broadcast TV represented 60% of video consumption on televisions in early 2012 but only 44% at the end of 2017. The firm, which will host Future of Video: OTT, Pay TV, and Digital Media on December 10-12 in California, notes that live viewing continues to decline, with survey data from 3Q 2018 showing live broadcast video now accounts for 42% of all ...read more

Tuesday, November 13, 2018

50% of consumers 50 and older very interested in emergency panic button service or home emergency system

CONNECTIONS™ Summit at CES® to features session on independent living with speakers from Alarm.com, Centrica Hive, Medical Guardian, MobileHelp, and Uber Health

Parks Associates research shows that 50% of consumers ages 50 and older in U.S. broadband households are very interested in an emergency panic button service or home emergency system. The international research firm will address how solutions that improve quality of life for seniors are expanding market opportunities ...read more

Monday, November 05, 2018

Smart TVs the leading device U.K. households want to control with their smart speaker with personal assistant

CONNECTIONS™ Europe addresses smart home, security, energy management, and independent living solutions

New research from Parks Associates finds 24% of U.K. broadband households that own a smart speaker with personal assistant would like to control their smart TV via this device, nearly twice as many as any other device. The international research firm will host the 13th-annual CONNECTIONS™ Europe: Strategies for Smart Home and Consumer IoT on 13-14 November at the Amsterd ...read more

Tuesday, October 30, 2018

Nearly 60% of U.K. broadband households prefer hardware-as-a-service option to acquire smart thermostat

CONNECTIONS™ Europe addresses energy management and independent living solutions

New research from Parks Associates finds strong interest in the U.K. for hardware-as-a-service options for smart thermostats, with 58% of broadband households willing to pay five pounds per month for a hardware and service bundle. Parks Associates will host the 13th-annual CONNECTIONS™ Europe: Strategies for Smart Home and Consumer IoT on 13-14 November at the Amsterdam Marriott Hotel to discus ...read more

Thursday, October 25, 2018

Only 33% of cord cutters plan to use paid OTT services as a pay-TV substitute

Amazon, Dish, PBS, TiVo, and more to speak at Parks Associates’ inaugural conference on OTT, pay TV, and digital media  

Video OTT and pay-TV research from Parks Associates shows that consumer perception of a poor value proposition in pay TV remains the top trigger for changing, downgrading, or cancelling services. Among households that have made pay-TV changes in past 12 months, one-third of cord cutters and 10% of switchers or cord shavers plan to use paid OTT services as ...read more

Monday, October 22, 2018

Eleven percent of U.S. broadband households plan to buy a smart speaker within the next 12 months

Speaker lineup and registration announced for CONNECTIONS™ Summit at CES®

Parks Associates today announced new research showing 11% of U.S. broadband households report plans to buy a smart speaker within the next 12 months. The international research firm will discuss the opportunity for voice integration and voice-enabled services within the smart home product ecosystem at the 13th-annual CONNECTIONS™ Summit: IoT and the Smart Home on January 8 at CES® 2019 in Las Vegas. T ...read more

Wednesday, October 17, 2018

16% of U.K. broadband households familiar with smart video doorbells

CONNECTIONS™ Europe addresses smart home, security, energy management, and independent living solutions

International research firm Parks Associates finds 16% of U.K. broadband households are familiar with smart video doorbells, while 14% are familiar with networked cameras. Increased familiarity and awareness are helping drive adoption of connected products in the U.K. and throughout Europe. The firm will host the 13th-annual CONNECTIONS™ Europe: Strategies for Smart Home a ...read more

Tuesday, October 16, 2018

34% of U.S. pay-TV subscribers changed their service in the past year

Ahead of inaugural Future of Video conference, firm releases new research showing consumers experimenting with new OTT services.

Leading entertainment research firm Parks Associates reports approximately one-third of pay-TV subscribers in U.S. broadband households changed their pay-TV services between 1Q 2017 and 1Q 2018. Fifteen percent of pay-TV subscribers, slightly less than half of all who made changes in the past year, downgraded to a less expensive TV service.  The fi ...read more

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