Research

Wednesday, June 13, 2018

More than 265 million households worldwide will have more than 400 million OTT video service subscriptions by 2022

International firm releases new research examining global connected living innovations and trends

A new industry report from international research firm Parks Associates shows that the number of households worldwide with an OTT video service subscription will exceed 265 million by 2022. The popularity of over-the-top (OTT) video services, such as Netflix, Amazon, and Hulu, has driven a steady increase in adoption of smart TVs and streaming media players since 2010, according ...read more

Monday, June 11, 2018

50% of U.S. broadband households watch long-form online video content on an internet-connected TV set

Parks Associates and SeaChange to examine lifecycle of OTT video services in industry webcast

Parks Associates research finds nearly 40% of U.S. broadband households now have at least two OTT video service subscriptions. The research firm notes that consumers have reached a new stage in connected entertainment where OTT is a standard source of video and viewers are more willing to experiment with multiple OTT services. Parks Associates will examine this transition for OTT fr ...read more

Tuesday, June 05, 2018

Nearly 75% of consumers planning to buy smart home devices value interoperability with other products in their home

IoT research firm releases new report examining importance of interoperability for IoT products

A new industry research report from international firm Parks Associates shows nearly 75% of the consumers planning to buy a smart home device consider it important for their purchase to work with other products in their home. Interoperability and the Internet of Things reports this demand for interoperability is stronger than brand loyalty, as less than 60% of smart home shoppers ...read more

Thursday, May 31, 2018

Nearly 40% of U.S. broadband households own a streaming media player

Amazon increases share of streaming media players, while Roku maintains its lead

Parks Associates announced new research today showing that ownership of streaming media players has risen from about six percent of U.S. broadband households in 2010 to almost 40% at the beginning of 2018. Parks Associates’ consumer data indicates that Amazon’s share of streaming media players owned in U.S. broadband households has increased by 4% since last year, taking some of Google’s share o ...read more

Thursday, May 24, 2018

17% of U.S. broadband households own both an Internet-connected entertainment device and a smart home device

Research firm hosts Integrated Life Day at InfoComm, with insights from AVIXA™, Crestron, Guitar Center, Microsoft, Nest Labs, NETGEAR, and more

Research from Parks Associates shows 17% of U.S. broadband households own both an Internet-connected entertainment device and a smart home device. The IoT research firm will host the sessions for Integrated Life Day at InfoComm, June 5 in Las Vegas, to examine crossover opportunities between the commercial and residential audio/visu ...read more

Monday, May 14, 2018

Six percent of broadband households are highly likely to subscribe to an online pay-TV service within the next 12 months

Parks Associates addresses competition and changing consumer habits at The Pay TV Show in Denver

New research from Parks Associates shows that 6% of U.S. broadband households are highly likely to subscribe to an online pay-TV service within the next 12 months, which would more than double the number subscribing today. Parks Associates hosts the pre-show research workshop Survivor’s Guide to the New Video World, sponsored by Espial, today at The Pay TV Show in Denver, Colorad ...read more

Monday, May 07, 2018

12% of Canadian broadband households have a smart home device

International IoT research firm releases new Canadian smart home and security research

International IoT research firm Parks Associates released new research today showing 12% of broadband households in Canada have a smart home device such as a smart thermostat, smart door look, or video doorbell, compared to 26% in the U.S. According to Smart Home and Security in Canada, the security market in Canada is starting to leverage these solutions to drive new growth in their marke ...read more

Thursday, May 03, 2018

27% of pay-TV subscribers say sports is the primary reason they subscribe to pay TV

Parks Associates to provide a pre-show research workshop, sponsored by Espial, at The Pay TV Show, May 14 in Denver

New research from Parks Associates shows that 27% of U.S. pay-TV households agree that sports programming is the primary reason they subscribe to their pay-TV service. Parks Associates will explore trends in the video ecosystem, particularly the disruptive influence of OTT services, at the pre-show research workshop Survivor’s Guide to the New Video World, spon ...read more

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