Research

New consumer research examines tech support strategies for connected device landscape

A new industry research report from Parks Associates shows that problems with computing and entertainment devices are declining steadily year-over-year, dropping by more than 50% since 2014. Tech Support Landscape: U.S. Trends and Outlook notes that instead, smart home devices are creating more problems in households. Thirty-four percent of smart home device owners experienced problems with ...read more

Parks Associates to host video research workshop, sponsored by Espial, at The Pay TV Show, May 14 in Denver

New research from Parks Associates shows that 21% of U.S. pay-TV subscribers say they subscribe to an online video service through their pay-TV provider, up from 10% a year ago. The research firm attributes this jump to the increasing number of partnerships between pay-TV and OTT providers, with operators such as Comcast adding support for Netflix in their set-top boxe ...read more

Parks Associates and AVIXA announce Integrated Life program with speakers from Ayla Networks, Guitar Center, HARMAN, Legrand, Miralupa, Paladin Armor, University of Nevada, and Z-Wave Alliance

Parks Associates announced new research today showing U.S. broadband households have on average more than seven video access devices, including TVs, computers, tablets, and smartphones. At the inaugural Integrated Life Day, produced by Parks Associates and in partnership with AVIXA™, P ...read more

Smart energy research shows consumer interest in options and price points for hardware-as-a-service sales models for smart thermostat, smart home kits, HVAC systems, and solar panels

New energy research from Parks Associates shows more than 50% of U.S. broadband households would be willing to pay $5 per month for a smart thermostat service that includes setup, installation, and repair/upgrades. The firm tested multiple hardware-as-a-service scenarios in 360 View: Energy Mana ...read more

New consumer research finds use of antennas steadily increasing

New consumer research from Parks Associates shows the percentage of U.S. broadband households that use digital antennas in their home has steadily increased to reach 20% near the end of 2017, up from 16% in early 2015. 360 View: Access and Entertainment Services in U.S. Broadband Households reveals this increase coincides with a steady decline in pay-TV subscriptions and an increase in OTT video subscriptions.

Research firm tracks younger viewers turning to on-demand services for their video consumption

TV-viewing research from Parks Associates finds that live TV viewing among all video consumption has continued to decline overall among U.S. broadband households—nearly 60% of video viewed on the TV is on-demand, non-linear content. Shifting Video Consumption: Linear vs. On-Demand reports that the trend is particularly pronounced among young consumers. Just over one-quarter of tele ...read more

Parks Associates’ fourth annual Security Dealer Survey, fielded at the end of 2017, finds that smart products and interactive capabilities provide dealers additional value propositions for their offerings in an increasingly competitive space. More than 90% of U.S. dealers offer some form of interactive service, and 75% of security sales overall include at least one smart home device.  

The 2017 Security Dealer Survey explores the emergence of DIY/self-installed security syst ...read more

Research firm hosts pre-show workshop in cooperation with The Pay TV Show to explore trends defining success in new landscape for video services

Leading IoT research firm Parks Associates will host a half-day research workshop “Survivor’s Guide to the New Video World” on May 14 at The Pay TV Show in Denver, Colorado, to examine pay-TV strategies to monetize OTT video, streaming apps, and the viewing habits of millennials and younger viewers.

Parks Associates research fin ...read more