Research

Roku leads streaming media player brand share among U.S. broadband households with 37% of installed base

New consumer research from Parks Associates reveals Roku is increasing its lead in the streaming media player landscape. As of Q1 2017, 37% of streaming media players owned by U.S. broadband households are Roku devices, up from one-third in Q1 2016. The firm’s latest industry report Reinventing CE: Transforming Devices to Service Platforms shows this increase in share of ...read more

Industry webcast featuring Parks Associates and LogMeIn examines value of IoT connected products

New Parks Associates research reveals more than 442 million connected devices will be sold in the U.S. by 2020. Parks Associates and LogMeIn will co-host the complimentary webcast “Transforming Customer Engagement with IoT Connected Products” at 1 p.m. CT (11 a.m. PT) on Thursday, August 17, to examine the IoT value propositions and best practices product companies should utilize ...read more

Research assesses future technology and strategy options for the IP-based video industry

Parks Associates today released a new whitepaper, Top 5 Video Trends in an IP-based World, which examines the factors that will significantly shape the future technology and strategy options considered by video industry players. The whitepaper, sponsored by Ooyala, shows how content producers are evaluating and planning for their changing future, including the potential benefits that IP- ...read more

New research examines Amazon’s impact on tech support services and subscriptions

New research by Parks Associates reveals more than one-fifth of U.S. broadband households have a technical support subscription. According to 360 View: Supporting the Connected Consumers, Best Buy is currently the leading provider of technical support subscriptions for many connected devices, including desktops, laptops, and tablets. However, the firm notes that Amazon’s recent decision to offer ...read more

Research firm’s Smart Home Tracker reveals annual sales revenue for smart door locks will exceed $357 million in 2021

Parks Associates today revealed new research showing that annual unit sales of smart door locks will reach 1.68 million by 2021. The IoT research firm’s Smart Home Tracker: Market Sizing and Trends also reveals that annual sales revenue from smart door locks will exceed $357 million in the same year, up from $207 million in 2017.

“Adoption of smart door l ...read more

New research quantifies the value of IoT data in the connected home

Parks Associates announced new research today showing that approximately 50% of U.S. broadband households are willing to share data and device control for discounts on electricity. 360 View Update: The Value of Data – New Smart Home Business Models notes interest is consistent across different product categories, with 51% of smart thermostat owners, 50% of hot water heater owners, and 48% of owners of smart ...read more

New report shows only 30% of consumers believe that smart thermostats are affordable

Parks Associates today announced a new industry report revealing only 30% of consumers believe that smart thermostats are affordable and only 18% of consumers would purchase one of these devices at $250. Smart Home-Utility Partnership Opportunities notes that offering a $100 rebate more than doubles the percentage of homes that intend to purchase one of these products.

“Given the benefit ...read more

OTT Video Market Tracker reveals only 3% subscribe to a sports OTT video service

Parks Associates revealed today that 59% of U.S. broadband households subscribe to Netflix, Amazon, or Hulu. The firm’s OTT Video Market Tracker service notes that only 6% of U.S. broadband households subscribe to any other OTT service without also having a subscription to one of the top three services, while 3% subscribe to one or more sports OTT video service, including MLB.TV, NFL Game Pass, ...read more