Research

Tuesday, July 10, 2018

10% of U.S. broadband households watch esports, and 62% play video games at least one hour per week

New industry report examines emerging trends in the esports entertainment industry and consumer trends in esports, gaming, and sports segmentation

Parks Associates today announced new research on the rise of esports, showing 10% of U.S. broadband households are watching this new form of content. Parks Associates’ new industry report Digital Natives: The Rise of Esports and the 360 Deep Dive Sports vs. Esports: Audience, Spending, and Consumption define esports as professiona ...read more

Thursday, June 28, 2018

Zero net energy home construction increases 75% from 2016 to 2017

New industry report examines energy-efficiency investments by builders

A new industry report from international research firm Parks Associates shows that construction of zero net energy (ZNE) homes increased by 75% from 2016 to 2017. According to Home Energy Management: Road to Net Zero, this growth aligns with increases in expressed consumer demand, as Parks Associates’ consumer segmentation regarding energy efficiency estimates 42% of all U.S. consumers classify as energy- ...read more

Tuesday, June 26, 2018

Security providers offering only basic services suffer from poor NPS

Firm presents new research at Electronic Security Expo (ESX) showing importance of interactive services

Parks Associates shared new research at the Electronic Security Expo in Nashville last week, showing that professional monitoring service providers offering basic security systems suffer from poor NPS (net promoter scores), while those offering interactive security and home control systems have NPS more than 50 points higher. According to the firm’s 360 View: Residential S ...read more

Monday, June 25, 2018

80% of U.S. broadband households believe that having an energy-efficient home is important

Parks Associates and PLMA examine growth trajectory for DER and smart home over next several years in industry webcast

Parks Associates research reveals one-third of U.S. broadband households own at least one product that can be controlled with their smartphone, with smart home adoption growing alongside distributed energy resources (DER) such as renewable generation, battery storage, and electric vehicles. Parks Associates and PLMA will co-host the complimentary industry we ...read more

Thursday, June 21, 2018

More than 85% of millennials subscribe to at least one OTT video service

Parks Associates’ OTT Video Tracker identifies consumer adoption of multiple OTT service subscriptions as key to future growth

New video research from Parks Associatesfinds more than 85% of millennials in U.S. broadband households subscribe to at least one OTT video service. This research comes from Parks Associates’ OTT Video Market Tracker, which includes an exhaustive analysis of market trends and profiles of OTT video service providers in the U.S. and Canada, such as Net ...read more

Monday, June 18, 2018

More than 50% of consumers find noncash rewards programs appealing

Parks Associates and GiftCard Partners examine noncash incentives to drive smart product adoption in industry webcast

Parks Associates research reveals more than 50% of U.S. broadband households with mobile service find noncash rewards programs, such as gift cards, appealing and that using noncash incentives can boost NPS scores for service providers by 15-30 points. Parks Associates and GiftCard Partners will co-host the complimentary industry webcast “Incentives and the Co ...read more

Thursday, June 14, 2018

Nearly 50% of U.S. smartphone owners watch streaming video on their smartphone

New mobile research snapshot examines coming shift to 5G network infrastructure

Parks Associates today released Market Snapshot: Smartphones and Mobile Services, which shows nearly 50% of smartphone owners in U.S. broadband households stream video on their phone, creating more demand for high-speed mobile connections as the mobile service industry is preparing to shift to 5G network infrastructure.

“Video streaming is increasingly common among mobile consumers,” said Kr ...read more

Wednesday, June 13, 2018

More than 265 million households worldwide will have more than 400 million OTT video service subscriptions by 2022

International firm releases new research examining global connected living innovations and trends

A new industry report from international research firm Parks Associates shows that the number of households worldwide with an OTT video service subscription will exceed 265 million by 2022. The popularity of over-the-top (OTT) video services, such as Netflix, Amazon, and Hulu, has driven a steady increase in adoption of smart TVs and streaming media players since 2010, according ...read more

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