Broadcasting and Cable

Monday, October 12, 2015

Charter Lineup Joins Roku

Charter said Spectrum TV will be available on Roku streaming players, its Streaming Stick and Roku TVs. The Spectrum TV app is also available on iOS and Android devices.

According to Parks Associates figures, Roku was the clear leader in streaming devices in 2014 with 29% of U.S. sales. 

From the article "Charter Lineup Joins Roku" by John Eggerton.

Thursday, July 09, 2015

OTT Password Sharing Carries a Price

The sharing of credentials and passwords for TV Everywhere apps and other types of over-the-top video services will cost the video industry $500 million worldwide in 2015, Parks Associates predicts in a new digital media research that examines video piracy.

The report, The Cost of Piracy, found that 6% of U.S. broadband homes use an OTT service that is paid by a person who lives outside the households.

Parks Associates noted that the biggest motivating factor for credent ...read more

Monday, June 01, 2015

‘All TV Is Going to Be Streamed’

Roku has been at the forefront of the video-streaming movement. Founded in 2002, the maker of a popular line of streaming-media players and adapters and a software platform that powers an expanding variety of smart TVs hardly qualifies as a startup anymore.

Amid fierce competition from Apple, Google and Amazon, Roku has managed to ship more than 10 million devices in the U.S. alone while pulling down more than $250 million in revenue last year. Through the third quarter of 2 ...read more

Monday, April 13, 2015

NAB: OTT Pros Assess Transformed Landscape

Semantics aside, the session was a substantive tour through a range of issues affecting (apologies) OTT players.

Alan Breznick, leader of the cable and video practice leader at Light Reading, and Brett Sappington, director of research for Parks Associates, began the 90-minute session with short presentations bursting with interesting data. One of Sappington's findings from studying between 80 and 90 direct-to-consumer video services (a tally that does not include TV Everywhe ...read more

Tuesday, December 02, 2014

Parks Associates: Roku Tops Streaming Device Market

Tuesday was Parks Associates’ turn to size up the streaming media device market, revealing a study showing that 10% of U.S. broadband homes bought such a product — either in player or stick form — during the first three quarters of 2014.

Parks Associates said Roku remained the sector’s lead brand, with 29% of sales, followed by the Google Chromecast (20%), which supplanted the spot last held by the Apple TV (17%).

The Amazon Fire TV box, launched in April, held the fourt ...read more

Thursday, April 03, 2014

NAB: Local TV Stations to Test Interactive Services

The broadcast groups involved in the Pearl group have announced that they will be testing interactive content and advertising services delivered to LG Smart TVs in three markets during live newscasts and that they will be demoing the idea at this year’s 2014 NAB Show in Las Vegas.

The move is an effort to capitalize on the growing availability of smart TVs that are connected to the internet and to use that connectivity to bring the interactivity of the online world to the TV ...read more

Wednesday, August 14, 2013

Survey: Roku the Most Used Streaming Media Playe

Roku isn't the world's best-selling streaming media player, but it's the most used in the U.S., according to a new study from Parks Associates.

In a survey of 10,000 U.S. users conducted in the first quarter, Parks Associates found that, among homes with a streaming video media device, 37% primarily use the Roku, versus 24% for the Apple TV box, which both outpaced devices from Sony, TiVo, Netgear and Boxee, which was recently acquired by Samsung. Here's how the group stacke ...read more

Thursday, November 08, 2012

87 Million Smart TVs in 2016

With the number of North American homes with a smart TV connected projected to hit 87 million by 2016, new research from Parks Associates is predicting that these Internet-connected TVs will open up new advertising opportunities.

The research, which was commissioned by Rovi, found that in Rovi-served connected homes 58% indicated that "advertising in the connected platform is an effective medium to communicate with viewers in the household."

"Connected TV systems have th ...read more

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