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Monday, June 21, 2010

Media Vet Grubbs Signs With BrightLine iTV

From an expenditure standpoint, interactive advertising is still a nascent medium. According to Heather Way, analyst at Dallas-based market research firm Parks Associates, spending on interactive TV ads amounted to roughly $50 million in 2009. She sees the sector expanding exponentially over the next few years, exceeding $4 billion by 2014 -- assuming the successful rollout of Canoe Ventures' national advanced TV platforms.

Sunday, December 06, 2009

Brave New Targeted World?

According to Heather Way, analyst at Dallas-based market research firm Parks Associates, the proposed merger reinforces her latest projections: While spending on interactive TV ads will amount to a mere $49 million in 2009, she says, she sees the sector expanding exponentially over the next few years, exceeding $4 billion by 2014-assuming the successful rollout of Canoe Ventures' national advanced TV platforms. (Canoe is a consortium of six cable operators: Comcast, Time Warner C ...read more

Monday, February 23, 2009

Facebook Grapples With Revenue and Data

But as the company continues to struggle to find a sustainable revenue model while catering to an increasingly vocal user base, many believe that Facebook will soon impose some sort of tax or revenue sharing requirement on apps companies. "A deal of that sort is probably in the works," observed Anton Denissov, digital media analyst, Parks Associates.

From the article, "Facebook Grapples With Revenue and Data" by Mike Shields, Mediaweek

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