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Tuesday, March 27, 2012

Apple’s Siri: Loved, But Underused

Parks Associates, a research firm, has released the results from its Apple iPhone Siri Users study, which finds that Siri is primarily used to make phone calls and send text messages. The report found that one third of iPhone 4S owners use Siri to make phone calls, send text messages, and search for information.

But those technical issues are not deterring 37 percent of people from wanting Siri in some sort of Apple TV. Parks Associates asked respondents about their interest ...read more

Tuesday, December 02, 2008

Good news: Cheaper electronics for the holiday season

Harry Wang, director of research at Parks Associates in Dallas, said that by the time the economic reality sank in during the late summer, it was too late for panel makers to shut down production. A large inventory should translate into lower prices for TV manufacturers, retailers and consumers.

Parks Associates has estimated this is the year that HDTVs will cross the penetration mark of 50 percent of U.S. households. But lackluster holiday sales could prevent the figure fr ...read more

Monday, January 17, 2005

Will "Wired Homes" Entice High-Tech Buyers?

Electronics retailers like CompUSA and Best Buy already are gearing up for new marketing efforts to try and build consumer enthusiasm for the "smart home." But the idea also has to be sold to home builders, who are embracing it with varying levels of enthusiasm.

A study by Parks Associates, a Dallas-based consulting and research firm, estimates that about 20 percent of new homes built this year will contain some kind of "structured wiring" for computer networking, entertainmen ...read more

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