New York Times

Friday, February 21, 2014

Blocking the World’s Advertising Annoyances

Some Internet privacy organizations think this effort doesn’t go far enough and research has found that three years on, only a small percentage of consumers know about AdChoices.

Parks Associates, a market research company, showed that from 2011 to 2013, consumer awareness of the icon rose only one percentage point — from five to six percent, said Heather Way, an analyst at Parks Associates.

From the article, "Blocking the World’s Advertising Annoyances."

Tuesday, January 07, 2014

Webcams See All (Tortoise, Watch Your Back)

People have had cameras aimed at things like garage doors and ocean views for years. But cameras that transmit images over the Internet have become significantly smaller and cheaper in recent years and easier to set up — a natural formula for widespread consumer adoption.

The number of homes in the United States with private security cameras increased by about five million last year, to 15 million homes, according to Parks Associates, a research company. A similar increase i more

Sunday, July 15, 2012

With Apple’s Siri, a Romance Gone Sour

She’s apparently not wrong about that. John Barrett, director of consumer analytics at the Parks Associates research firm, recently surveyed 482 iPhone owners. “Although there were some mild frustrations, most people really like the service,” Mr. Barrett said. Of those surveyed, he said, 55 percent gave Siri a high rating, 21 percent said it was quite satisfactory, and only 10 percent were completely dissatisfied.

From the article, "With Apple’s Siri, a Romance Gone Sour" by more

Friday, May 11, 2012

Cracking the Smart Energy Market

American homes are getting smarter, at least when it comes to using energy, a consumer research firm reports. By 2020, some 60 percent of homes in the United States will have some type of smart energy management system, according to estimates from the firm, Parks Associates. Still, adoption has been slower than some companies had hoped.

From the article, "Cracking the Smart Energy Market" by Jim Witkin.

Tuesday, April 10, 2012

Real-Time Data to Reduce Electric Use

Still, according to Parks Associates, a consumer research firm, about 60 percent of homes will have some form of home energy management network by 2022. This is good news for the companies that make these devices and the retailers who sell them. 

From the article, "Real-Time Data to Reduce Electric Use" by Jim Witkin

Wednesday, November 30, 2011

Nintendo Says the 3DS Holds Its Own Against Game Apps

Some game industry experts agree that the game is hardly over for video game companies like Nintendo and Sony. In fact, rather than hurting the handheld gaming industry, mobile handsets and tablets may be stimulating the market by introducing games to people who normally wouldn’t play them, said Pietro Macchiarella, a research analyst for Parks Associates.

A Parks Associates survey found that the United States gaming population grew from 56 million gamers in 2008 to 135 mill more

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