Digital Trends

Thursday, December 03, 2015

What's going on in the world? You can find out using CNNgo on Roku

For CNN, it makes sense to bring the platform to Roku. A recent survey by Parks Associates found that the company’s devices are the most common non-gaming streaming media players. CNNgo is also currently available to Apple TV users, and has been since launching on the device in March.
CNNgo is available now under “News & Weather” in Roku’s channel store.

From the article "What's going on in the world? You can find out using CNNgo on Roku" by Stephanie Topacio Long.

Sunday, August 23, 2015

Study: Apple TV Falls to 4th Place Behind Roku, Google and Amazon

According to details of a new study developed by market research firm Parks Associates, the Apple TV is continuing to struggle in the living room. Now in fourth place behind Roku, Google and Amazon, Apple’s inability to attract new consumers is possibly due to the slow roll out of hardware revisions and the speed which competitors release faster, more feature-laden platforms for streaming media around the home.

Specifically, Roku devices are now being purchased by more than ...read more

Wednesday, March 25, 2015

To make your smart TV safe from spying, manufacturers need to up their game

But perhaps the bigger issue at play here is one of expectation: People don’t expect to worry about the security of their TVs. They know to protect themselves when using devices like phones, tablets, and laptops, but passive devices like TVs don’t raise the same guard.

“A TV is for entertainment, so it shouldn’t become a device you have to manage by learning how to keep it secure and how to keep your personal content personal,” says Barbara Kraus, director of research at Par ...read more

Tuesday, November 25, 2014

Chromecast diversifies, adding Sesame Street, Comedy Central, and more

The new app partnerships may help Google fight the usage decline of its 16 month old Chromecast device. Research firm Parks Associates released a study in July which revealed the percentage of Chromecast owners using the device monthly to view online video decreased from 78% to 73%, with only 22 percent claiming the Chromecast is the most used connected device in the home.

But since that time, Chromecast started being sold in Mexico, as well as adding support for several new ...read more

Thursday, November 13, 2014

‘What’s a smart home?’ asks almost everyone ever, according to a new survey

Are you very familiar with smart-home services and providers? You’re pretty much alone. Nearly two-thirds of broadband users are unfamiliar with them, according to a white paper from Consumer Electronics Association and Parks Associates. The market research companies conducted an online survey with 10,000 broadband heads of household earlier in 2014. Only 10 percent of respondents considered themselves “very familiar” with smart home products and services, and the number dipped ...read more

Friday, May 16, 2014

Move over PC: TV predicted to become the leading online video platform

Computer-based video consumption has led the online video pack for the last decade. But recent research from Parks Associates helps support the assertion that the PC is on the way out when it comes to online video consumption. Detailed in a blog by the company, Director of Research, Brett Sappington, said that the amount of all video consumed on computers has dropped from over eight hours per week in 2013, to 6.2 hours per week currently. In fact, the PC was the only platform to ...read more

Friday, May 02, 2014

Netflix still king of streamers, but Amazon is catching up

Amazon appears to be making all the right moves. While Netflix continues to dominate the streaming video market – between 50 and 60 percent of U.S. broadband households are subscribers, Amazon Prime Instant video is rising fast, reaching about 20 percent of households, according to a recent study by Parks Associates. The numbers reflect huge strides for the company over the last few years, far outpacing Netflix in terms of year-over-year growth in the U.S.

Polling 10,000 U.S ...read more

Friday, March 28, 2014

Study projects 4K will expand like HD, only faster

Research released yesterday by Parks Associates projects that 4K televisions will trace a popularity/price trajectory similar to that of HDTVs over the last 15-year period. However, the data also points to a quicker rate of progression for 4K TVs: the new technology is predicted to reach the HDTV’s level of affordability and ubiquity — which took 15 years to fully blossom — in a leaner 10-12 years.

The study, “4K Today: Bringing Ultra HD to Market“ delves into a handful of a ...read more

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