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Friday, January 20, 2012

Google TV moving at 'appropriate pace'

According to Kurt Scherf, vice president and principal analyst at Parks Associates, TV makers have shown their openness to the concept of Internet-connected TVs by exploring the various platform options. He added that Google TV--with its Chrome browser and keyboard integration--is targeted at the high-tech enthusiast market, whereas more mass market smart TVs would be built on an apps interface and using a remote control for navigation.

With these in mind, he said Google is ...read more

Friday, July 15, 2011

Social games ads potential still limited

Pietro Macchiarella, research analyst at Parks Associates, for one, said ad spend on social games is "definitely" growing, but only major social game publishers are able to attract significant advertising currently. Even then, their revenue share from advertising is still much smaller than sales of virtual items, added the analyst.

Macchiarella says that social games offer advertisers the opportunity to integrate brands with gameplay and can therefore obtain higher gamer eng ...read more

Thursday, June 02, 2011

TV Everywhere is Taking Over Everything

According to research conducted by the Parks Associates research firm, there will be approximately 50 “TV Everywhere” sources by July 2011.

From the article, "TV Everywhere is Taking Over Everything" by Rachel King

Thursday, June 02, 2011

TV Everywhere is Taking Over Everything

According to research conducted by the Parks Associates research firm, there will be approximately 50 “TV Everywhere” sources by July 2011.

From the article "TV Everywhere is Taking Over Everything" by Rachel King

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