Access and Entertainment

The traditional pay-TV industry has faced immense pressure since the era of streaming video on-demand, evidenced by years of cable and satellite subscriber losses from all providers. The shift to online video consumption has forced traditional players to adjust their strategies, or suffer the consequences. As traditional pay-TV providers realign their focus to more profitable broadband services, partnerships with online pay-TV providers continue to arise. In February 2020, the following...
 
by Brandon Riney | Mar. 10, 2020
Tags: OTT, pay TV, streaming
Contributing Author: Steve Nason The big question ahead of Netflix’s upcoming earnings call on January 21 centers on the impact that Disney+ has had on Netflix’s domestic subscriber count and growth in subscriptions. There is significant concern in the industry that Disney’s service will prompt some of Netflix’s subscribers to drop the service. There are likely a small number of Netflix subscribers who subscribed solely for the Disney content and will now cancel in...
 
by Brandon Riney | Jan. 20, 2020
Tags: OTT, streaming

The availability of OTT video services on multiple platforms is a key component of reaching new audiences. Due to the high cost and effort required to develop support on any given platform, services prioritize certain connected devices, at least initially. As a service matures, it continues to add support for new devices in order to capture feasible markets and provide current subscribers with additional ways to access content. As the market for OTT services evolves, new opportunities for...
 
by Brandon Riney | Jan. 15, 2020
Tags: connected CE, online video, OTT, streaming
Usage of US ad-based OTT services has traditionally lagged far behind adoption of SVOD services. However, with Viacom’s high-profile acquisition of Pluto TV, Sony’s reboot of Crackle, and NBCUniversal’s announcement of an AVOD service to launch in 2020, momentum for ad-based services is picking up some serious steam. As video consumers continue to stack OTT subscriptions in order to round out their online video content portfolio, their wallets have taken a severe hit. As a result,...
 
by Steve Nason | Nov. 13, 2019
Tags: OTT, streaming

During AT&T’s WarnerMedia Day on October 29, the company announced details of its upcoming streaming service, HBO Max. Previously, sparse information existed regarding the SVOD, with only an idea of its name, a general launch date, and limited knowledge of its content library. However, event presenters uncovered highly anticipated details that have remained speculative until now. HBO Max joins others in an attempt to steal some of the thunder from the “big three”...
 
by Brandon Riney | Nov. 5, 2019
Tags: digital content, digital media, online video, OTT, streaming
After years of waiting and planning, the era of 5G has arrived. Within the past 12 months, all four of the major US mobile service providers (AT&T, T-Mobile, Sprint & Verizon) have introduced services. European operators introduced services in countries including Germany, Italy, Spain and the UK and South Korea rolled out 5G services in April. Throughout the globe, carriers have announced plans to have 5G networks operational by the end of 2019 or early 2020. 5G has long...
 
by Craig Leslie | Sep. 18, 2019
Tags: broadband, smartphones

From a consumer perspective, the idea of video entertainment is simple: watch something that is engaging and interesting. While several differentiating factors impact consumer selection , such as ease of use, pricing and promotional value, and platform availability, the type of content offered heavily influences the traffic a video service receives. Consumers ultimately care about what they’re watching and will tolerate other elements that might hinder their video entertainment source...
 
by Brandon Riney | Aug. 21, 2019
Tags: digital content, OTT
It’s no secret that US broadband households are a bandwidth hungry group. Driven by increasing numbers of connected devices in the home, greater consumption of streaming media, and always-on access and Wi-Fi, consumers are steadily opting for faster broadband connections. Parks Associates research shows that average service speeds among US broadband households have steadily increased over the last four years. The most dramatic shift has taken place in the 100 Mbps-999 Mbps tier;...
 
by Craig Leslie | May. 22, 2019
Tags: broadband, connected CE


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@ParksAssociates RT @AdvancedTVNews: The next 12 months could bring some major growth to online-pay TV services, according to @ParksAssociates. via @advance

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