The Huffington Post

Tuesday, June 12, 2012

Apple's Maps App Signals Strategy Shift: It's All About Telling You What To Do

The new Maps app also relies heavily on Siri, who for all her airtime in Apple commercials, has yet to prove herself an indispensable assistant to many people. Though 87 percent of iPhone 4S owners use at least one Siri feature a month, most haven't branched out beyond a basic set of functions, according to a survey from market research company Parks Associates. It remains to be seen whether Siri will be helpful or a handicap when performing local searches.

From the article, more

Thursday, March 29, 2012

How Do iPhone 4S Owners Use Siri?

The Wall Street Journal reports that, according to a survey recently released by market research and consulting company Parks Associates, U.S. iPhone 4S owners usually use Siri to make phone calls and send text messages. In addition, only about a third of owners use Siri daily or almost daily, while 87 percent use at least one of its features monthly.

Parks Associates surveyed 482 U.S. iPhone 4S users on their use and opinions of Siri for their "Apple iPhone Siri Users" report. more

Wednesday, January 11, 2012

Gadgets For Women Gone Wrong: Tech Companies Take Note

On Monday HSN announced the results of a survey by the international research firm Parks Associates that asked 2,000 adults about purchases they wanted to make before 2012. The results showed women outstripped men in their interest in owning electronics, with 18 percent of women planning on buying a tablet before 2012 (compared to 15 percent of men), 20 percent of women wanted a laptop (only 14 percent of men did) and 20 percent of women planning on purchasing smartphones -- com more

Sunday, June 19, 2011

3G vs. 4G: What You Should Know Before You Switch

“As bandwidth increases, the content delivered will be richer and more diversified in terms of the type of content, providing incentive to use more services and consequently more bandwidth,” said Harry Wang of Parks Associates, a tech research and consulting firm. “We have seen that in each iteration of an upgrade on the network -- the data offered now is not going to be adequate, for sure.”

From the article, "3G vs. 4G: What You Should Know Before You Switch" by Amy Lee

Tuesday, May 10, 2011

Microsoft Bets Its Online Future On Skype

As Microsoft agreed to hand over $8.5 billion to capture the voice and video online calling company Skype, the computing giant essentially bet its future on its ability to integrate conversation and video into the company's myriad services already familiar to millions of consumers.

"When I look at the price tag, I go 'What?'" said Harry Wang, director of mobile research at Parks Associates, a tech research and consulting group. "$8.5 billion for revenue less than $1 billion a y more

Friday, April 29, 2011

As Apple's Profits Surpass Microsoft's, All Eyes Are On iPad

"People could think about the tablet as a replacement for their traditional PC," said Harry Wang, director of mobile research at Parks Associates. "In some circumstances it could significantly impact PC sales because of cannibalization." With tablet sales showing no sign of slowing, Microsoft risks losing more and more money if it doesn't adapt to new patterns of consumer computer buying. Eighty percent of the personal computer market runs Windows, but Microsoft's share of the t more

Wednesday, April 20, 2011

Suing Samsung: Apple's Bid To Protect Its Brand Has Big Risks

"The big picture is these two companies are engaged in a combat. Cross litigation efforts about patent, about design, are actually a way to gain a competitive advantage in this industry," said Harry Wang, director of mobile research at Parks Associates. "If you can have any way to play down your competitor, that will be a good strategy. It sends a signal across the industry."

From the article, “Suing Samsung: Apple's Bid To Protect Its Brand Has Big Risks,” by Amy Lee. more

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