Digital Health

Parks Associates asked Scott Plewes , VP of User Experience at Macadamian, about his thoughts on the emerging digital health industry. Macadamian, a sponsor of the fourth-annual Connected Health Summit , is a full-service user-centered software design and development consulting firm specializing in digital and connected healthcare. Scott will be participating on the presentation panel, Healthcare UX: Designing the Best Customer Experience , at 11:15 am on Thursday, August...
One of the greatest turnaround stories in the digital health space in 2017 is WeightWatchers. The iconic brand, traditionally associated with in-person weight loss meetings and beautiful TV commercials boasting celebrity testimonies, suffered badly between 2013-2015 when fitness technology vendors like Fitbit lured away its young customers and new weight loss startups leveraging digital services and lower prices chipped away its core customer base. At one point in late 2015, many pundits...
 
by Harry Wang | Aug. 4, 2017
Tags: care management, fitness apps, patient engagement

The Internet of Things opens many new opportunities for the connected consumer.  Startups are targeting every aspect of the home, the car, and the body, with applications focused on safety, security, comfort, convenience, health, and wellbeing. Each year at Parks Associates’ CONNECTIONS™ Conference , venture capitalists speak on a session about the future direction of IoT investing. At the 2017 event, session attendees were asked their opinions on where start-up activity...
International research firm Parks Associates  will host the fourth-annual Connected Health Summit: Engaging Consumers , August 29-31 at the Omni Hotel in San Diego, CA. The event will analyze the roles of connected health technologies and innovations in driving changes in consumer behaviors and business models and is focused on data-driven, human-centric patient experience and engagement. Early registration  for the three-day event, which includes a pre-show research...

Content submitted by: Independa 75% of older adults have two or more chronic conditions, and $300 billion is the annual cost of non-adherence. Isn’t there a better way we can care for aging Americans? Yes. Since people age 65+ watch more than 51 hours of TV each week, let’s take advantage of this familiar device to better care for older adults. Learn more facts about aging adults in the infographic below:
 
by Parks Associates | May. 30, 2017
Tags: none
Orbita, Inc ., a leading provider of voice-first software for connected home healthcare announced today a collaboration with ERT  to research innovative new approaches to data procurement and management for pharmaceutical and device customers seeking to streamline clinical trials. The collaboration combines the advanced capabilities of ERT’s EXPERT™ technology platform  for clinical trial data collection, processing, and analysis with Orbita Voice™ , a...

The health insurer industry recognizes that the current way of doing business is not sustainable long term. Insurers either keep shifting more cost to consumers, resulting in consumers directly doing business with care providers, or they kept raising premiums, bankrupting consumers, and eventually causing their own demise—either out of business or government moves in to create a single payer system. As current thinking goes, insurers want to change their role from a gatekeeper...
At the 2017 Argentum Senior Living Executive Conference , Independa, Inc. , a global leader in remote engagement technologies, announced its partnership with ProMatura Group, LLC , a global market research and advisory firm specializing in older adults. ProMatura’s impact plan, derived from its proprietary satisfaction surveys, paired with voice of the consumer (VOC) monitoring tools will be accessible through Independa’s resident engagement platform, transforming staff insights on...


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