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Wednesday, August 22, 2012

Facebook: No VOD Attraction

More than 50% of Facebook users with broadband connectivity said they would not pay $1.99 to watch a recently released movie on a social networking website, according to a Q3 2011 survey of 500 broadband households conducted by Parks Associates. About 12% said they would pay the fee for a 48-hour window.

That percentage stayed the same for rentals costing $2.99, but then increased among naysayers to 58% for the $3.99 price point. About 60% of respondents said they would not ...read more

Thursday, June 21, 2012

Consumer Awareness of ‘TV Everywhere’ Lagging

Just 20% of pay-TV subscribers were aware of TV Everywhere provided by their operator in the first quarter of 2012, with 53% of those subscribers using the service at least once a month, according to data presented in a June 21 webinar by Parks Associates.

TV Everywhere is a platform designed to attract and retain pay-TV subscribers in an era of competing (and less expensive) over-the-top alternatives such as Netflix, Hulu, Google Plus and Amazon Prime.

“Is anybody watch ...read more

Tuesday, June 19, 2012

Report: Netflix Undermining Transactional VOD, Pay TV

Netflix’s all-you-can-watch subscription streaming is rated a superior service and better value than pay-TV channels and transactional video-on-demand rentals, according to a new report from Parks Associates.

Dallas-based Parks found that 16% of U.S. broadband homes consider using an SVOD service such as Netflix (or Hulu Plus) when watching movies on VOD. Another 17% of respondents check out Netflix before watching programming on premium channels such as HBO and Showtime.

...read more

Tuesday, May 15, 2012

Report: Industry Needs to Lower 3DTV Expectations

Fifty-two percent of The Avengers’ record opening weekend box office tally came from higher-priced 3D tickets (including Imax), according to Walt Disney Studios. However, a new Parks Associates report says consumer interest in 3DTV will remain at niche status.

The estimate underscores the reality that 3DTV isn’t the panacea the HDTV industry sought when 3D jumpstarted box office ticket sales in 2009 and 2010. At the same time, 3DTV continues to receive positive marks by cons ...read more

Wednesday, April 11, 2012

25% of Video Watching Occurs Away From the TV

Dallas-based Parks Associates said the average broadband user watches 36 minutes of video on a tablet each week, with another 25% of video consumption occurring on a mobile phone.

“One-third of U.S. broadband households streamed a TV show in the past 30 days, and these consumer viewing habits are raising expectations for new service offerings,” said Brett Sappington, director of research with Parks Associates.

Sappington said proliferation of connected CE is both an oppo ...read more

Tuesday, February 14, 2012

31% of Broadband Homes Use Web to Watch TV, Movies

Dallas-based Parks Associates estimates that 14 million media players will sell in 2012, underscoring increased consumer demand for access to video entertainment via non-traditional sources such as the Internet. Indeed, 31% of U.S. broadband households regularly watch movies and TV shows from the Web, according to a recent Parks survey.

“In the 2011 holiday season, 4% of households bought one of these inexpensive, single-function devices, which enable households to view over ...read more

Thursday, January 05, 2012

Roku Bows Smart-TV Stick

“Smart-TV manufacturers have struggled to find an application platform that sticks with consumers especially since software is not their area of expertise,” said Kurt Scherf, VP and principal analyst at Parks Associates. “The Roku Streaming Stick is a game-changer for the smart-TV market. It takes the leading streaming platform and integrates into the TV in a way that no one has been able to do before.”

From the article, "Roku Bows Smart-TV Stick" by Erik Gruenwedel

Monday, December 26, 2011

Mobile, Tablets and the Cloud to Dominate CES

And the Parks Associates’ Jan. 10 Connections Summit will include “Smart TV 2012 Outlook” and “The Personal Cloud and Digital Locker.”

From the article, "Mobile, Tablets and the Cloud to Dominate CES" by Chris Tribbey

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