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Monday, February 15, 2010

Cable is Saved?

When you’re drowning, you grasp at straws to try to stay afloat. Sometimes you actually convince yourself that you’re standing on dry land. That seems to be the collective response of the traditional TV industry to a recent survey from Parks Associates.

The market research firm company found that only 8 percent of U.S. households are thinking of abandoning their paid multichannel services. Why is that good news? Well it’s down from the previous year’s survey, which showed th ...read more

Thursday, November 19, 2009

Choosing the Right Tool Is Key for Mobile Advertisers

Text messages and banners on the mobile web are the most noticeable kinds of wireless ads, according to new research from Parks Associates, but mobile video and click-to-call campaigns draw the best response from consumers. Such contradictions underscore why advertisers need to use a variety of tools as they deploy their mobile campaigns.

From the article, "Choosing the Right Tool Is Key for Mobile Advertisers" by Colin Gibbs

Wednesday, February 25, 2009

Quake Live May Spark Gaming Industry Shake-up

To folks keeping tabs on the rise of free-to-play games, Quake Live is just another entrant in an emerging market. No one has a concrete picture of free-to-play revenues, but online “gaming phenomena” (like casual games and digital distribution services) generated over $2 billion in 2008, estimates Parks Associates. Free-to-play massively multiplayer games seized $129 million, or 15 percent of total MMO revenues in 2008, estimates the firm.

From the article, "Quake Live May ...read more

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