In The News

Wednesday, November 02, 2022


Among those consumers who have converted to become a smart home family, research reveals that the smart home industry is indeed growing! According to recent data from Parks Associates, additional smart home devices – from thermostats and device-control products to security components, including doorbells and locks – have increased among smart home device owners, and on average, owners have eight of these devices.

“Energy savings are an important benefit for consumers, and ma more

Wednesday, November 02, 2022

Is Streaming Fragmentation Reviving Piracy?

Twenty-three percent of respondents also said that they thought piracy was “OK,” a jump from 14% in 2019, when the streaming market was less saturated, according to MediaPost’s reporting of Parks Associates data.

From the article, "Is Streaming Fragmentation Reviving Piracy?" by David Satin.

Wednesday, November 02, 2022

Apple TV+ raises streaming subscription price to $7 per month

Apple’s share of the streaming device space shrank 3% year over year in the third quarter, when it captured 9% of the domestic market, according to Parks Associates. Comparatively, Roku and Fire TV largely dominated the space, commanding a 40% share each in Q3.

From the article, "Apple TV+ raises streaming subscription price to $7 per month" by Bevin Fletcher.

Wednesday, November 02, 2022

Parks Associates Research Sheds Light On Smart Garage Opener Usage

According to new research from Parks Associates, 7-9% of US households with internet own a smart garage door opener, but only a significantly smaller number of these households are using the smart capabilities of their devices.

“Consumers have difficulty installing smart garage door openers. Lack of reliable Wi-Fi in the garage is a notable barrier to proper functioning of smart garage door openers,” said Jennifer Kent, Vice President, Research, Parks Associates.

From th more

Wednesday, November 02, 2022

Here are 8 Tips to Help You Save on Your Monthly Internet Bill

According to recent Parks Associates data, US households spend an average of $116 a month on home internet, which is a sizable chunk of change. Whether you use it for remote work, streaming your favorite shows, online gaming or video chatting with friends and family, it's hard to live without the internet.

From the article, "Here are 8 Tips to Help You Save on Your Monthly Internet Bill" by Trey Paul. 

Wednesday, November 02, 2022

Is Cable or Streaming Cheaper? The Answer Isn't Clear-Cut

According to a July 2022 study from Parks Associates, roughly one-quarter of American households subscribe to nine or more streaming services, while 50% of us have at least four.

From the article, "Is Cable or Streaming Cheaper? The Answer Isn't Clear-Cut" by Kourtnee Jackson

Wednesday, November 02, 2022

Parks Associates: Nearly 40% of U.S. Internet Households Report Owning a ‘Security Solution’

Parks Associates’ most recent update of its Residential Security Tracker assesses the residential security market, offering insights on security players’ expansion into the MDU market and the latest trends and industry news.

“Together, these smart home products add to the market for security solutions, as millions of households find a camera solution is ‘safe enough’ for their needs,” said Jennifer Kent, vice president, research, Parks Associates. “The current market fo more

Wednesday, November 02, 2022

AmberSemi Develops AC Direct Lighting Control Engine Silicon Chip

The smart lighting category is growing steadily and has potential for acceleration with solutions that deliver on the core value propositions of convenience, comfort, energy management, and automation,” said Chris White, senior analyst at Parks Associates. “Versatile and flexible technology that brings down costs, eases integration, and makes solutions less expensive to install will help smart lighting reach a wider audience.”

From the article, "AmberSemi Develops AC Direct more

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