In The News

Wednesday, March 29, 2017

Alexa Leads Way In Ever-Growing Smart Speaker Segment.

Alexa is certainly making herself at home. Growth of voice assistants such as Amazon’s Echo and Google Home have more than doubled over the last year alone. In fact, a new smart home research report from Parks Associates reveals that the adoption rate of smart speakers grew from 5% of U.S. broadband households in Q4 2015 to 12% in Q4 2016.

This is driven in part by continued improvements in machine learning and natural language processing and the prevalence of portable devic ...read more

Tuesday, March 28, 2017

Netgear’s Orbi router family expands range of home Wi-Fi

The Orbi Wi-Fi System was built with the understanding that your internet cable and computer aren’t always located in the center of your home. To compensate for that, the Orbi places one Wi-Fi unit where the internet comes into the home and another centrally to extend fast Wi-Fi access to more of the home.

But it also creates a dedicated 5-gigahertz, 1.7-gigabit per second channel between the base Orbi and the extended one, known as a satellite, so that you can get full inte ...read more

Tuesday, March 28, 2017

Parks: Fitness still the leading use case for smartwatches

Despite all the convenience features of modern smartwatches, for users it’s still all about fitness, according to recently released data from Parks Associates.

The research firm says that tracking steps is the most popular smartwatch use case, with 60 percent of the United States’ 13.3 million smartwatch users reporting that they track their steps with their device.

According to Senior Director of Research Harry Wang, this desire for fitness tracking, as well as heart ra ...read more

Monday, March 27, 2017

With Uber's misdeeds, Lyft aims to look like the good guy

Since both Uber and Lyft are private companies, they're not obliged to make their data public. So, it's unclear if Uber's scandals have affected its business and whether Lyft has gained from them.

"Seventy-five percent of ride-sharing app users report using Uber, while only 26 percent report using Lyft," said Jennifer Kent, director of research for market research firm Parks Associates. "So, Lyft absolutely has a market share gap to close."

"Exploiting Uber's poor press ...read more

Monday, March 27, 2017

Competition and Regulation Threaten Sharing Economy Markets

Eighty-three percent of U.S. broadband households, or more than 250 million consumers, own and use a smartphone. A recent beneficiary to this mass adoption has been the sharing economy phenomenon, which includes sharing apps such as Uber, Lyft and Airbnb. These business models are augmented by real-time data including location, instant gratification, on-demand pricing, and easy payment options.

Their ease and convenience -- built on the intelligence of social, location, and ...read more

Tuesday, March 21, 2017

Cable Gaining in a Shrinking Pay-TV World

The current state of the video market is hardly cause for celebration, however, as streaming video continues to take hold. In fact, more consumers now subscribe to either free or paid streaming services than subscribe to traditional pay-TV services overall, Breznick noted, and that trend is building up a head of steam.

Breznick cited other market data indicating that US pay-TV providers lost 1.7 million video customers in 2016, up from a loss of 1.1 million in 2015, accordin ...read more

Tuesday, March 21, 2017

'Alexa, multiply': Voice assistants show huge growth

Usage of voice-activated assistants such as Amazon’s Alexa and Google Assistant remains relatively low. But it is growing at an impressive rate.

In fourth quarter of last year, 12 percent of U.S. broadband households had smart speakers with voice assistant technology, according to a new report from Parks Associates.

That was more than double fourth quarter 2015, when adoption was at just 5 percent.

According to the study, more than half of broadband households find t ...read more

Tuesday, March 21, 2017

Music streaming leads on smartphones

Streaming music is the most popular way consumers spend time on their smartphones, according to market research firm Parks Associates, significantly outpacing playing games and watching video clips.

It's not entirely surprising that streaming music is how people spend most of their time--it's a passive activity that can be done while commuting, working, exercising and even while doing other phone tasks. If you're anything like me, you listen to music and play games at the sa ...read more

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