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Sunday, May 31, 2020

Did HBO Max’s Confusing Launch Overshadow Its Great Product? | Podcast

On this week’s episode of “TheWrap-Up” podcast, hosts Sharon Waxman and Daniel Goldblatt were joined by TheWrap’s Tim Baysinger and Steve Nason, research director at Parks Associates, to discuss the launch of HBO Max.

“I think people are kind of sleeping on the content a little bit,” Nason said. “I think if you compare it, considering HBO was all the Warner Media assets that they have, I don’t think people realize everything that’s kind of under that umbrella that AT&T n ...read more

Thursday, May 28, 2020

Too Much TV? Enter HBO Max, the Latest Streaming Wannabe

“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it's supposed to replace, with discounts after the launch limited to some AT&T customers as well as a one-week free trial. Other new streaming services such as Disney Plus and Quibi launched with cheaper prices and bigger discounts.

From the article "Too Much TV? Enter HBO Max, the Latest Streaming Wannabe" by ...read more

Thursday, May 28, 2020

Too much TV? Enter HBO Max, the latest streaming wannabe

“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it’s supposed to replace, with discounts after the launch limited to some AT&T customers as well as a one-week free trial. Other new streaming services such as Disney Plus and Quibi launched with cheaper prices and bigger discounts.

From the article "Too much TV? Enter HBO Max, the latest streaming wannabe" by ...read more

Wednesday, May 27, 2020

HBO Max debuts without the two most popular streaming platforms, Roku or Amazon

Roku and Amazon are the two largest streaming platforms, by far, with a combined 33% market share, according to Parks Associates, and Max isn't available on either. It is viewable on the two way smaller streaming player competitors, Apple TV (4%) and Google Chromecast (3%).

From the article "HBO Max debuts without the two most popular streaming platforms, Roku or Amazon" by Jefferson Graham.

Thursday, May 21, 2020

HBO Max: WarnerMedia in Talks With Roku on Deal, Amazon Fire TV Appears to Be a No-Go

Beyond rev-share terms for HBO Max, holdouts like Roku and Amazon — which together had 69% market share of U.S. OTT households in early 2019, Parks Associates estimated — are objecting to WarnerMedia’s push to have current HBO customers switch to HBO Max apps. That would mean current HBO customers who get the service through the Roku Channel or Prime Video Channels will be forced to move to the HBO Max app to get the expanded bucket of content — and thus leave the Roku and Amazo ...read more

Tuesday, May 12, 2020

TVOD Use Up Significantly In Q1

NBCUniversal and other entertainment giants are looking to establish new premium video-on-demand business models — and making waves by challenging the traditional theatrical release window in the process, in some cases.

Some new data from Parks Associates offers more context as to the opportunities behind this push.

In this year’s first quarter, 14% of U.S. households with broadband reported using transactional video-on-demand (TVOD) within the past 30 days — up by 5 per ...read more

Tuesday, May 05, 2020

Aerial Technologies Enables Broader Access to Affordable Remote Care Utilizing Your Home WiFi

Parks Associates data shows that 90% of seniors consider it “very important” to live independently in their own homes for as long as possible, and Wi-Fi adoption in senior households is increasingly widespread. “87% of consumers in U.S. broadband households ages 65-74 and 76% of those ages 75 and older report using Wi-Fi at home,” reports Jennifer Kent, Senior Director, Parks Associates. “The groundwork is laid for home services providers to offer seniors connected solutions tha ...read more

Wednesday, April 29, 2020

Merging Strengths Helps Founders Create Success

COVID-19 restrictions have changed habits, commented Steve Nason, research director at Parks Associates in Marketplace. "Consumers are captive right now, they're in their homes," he said. That's not likely to change anytime soon and that's good news for Storyvine.

From the article "Merging Strengths Helps Founders Create Success" by Geri Stengel.

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