Press Releases

Wednesday, August 18, 2021

36% of US broadband households subscribe to or are trialing a video gaming service

New research reports potential market opportunity for US cloud gaming services is $3.6 billion in 2024

New research from Parks Associates finds 75% of heads of US broadband households report playing video games for at least one hour per week and 36% subscribe to or are trialing at least one free or paid gaming service. The firm forecasts the potential market opportunity for US cloud gaming services is $3.6 billion in 2024. Quantified Consumer: Next-Generation Gaming: Console ...read more

Tuesday, August 17, 2021

Smart home device adoption reaches 36%, according to Parks Associates

CONNECTIONS™ conference session examines state of residential home security market, including current trends and opportunities for growth

Parks Associates released new research ahead of tomorrow’s CONNECTIONS™: The Premier Connected Home Conference virtual session, showing that 36% of US broadband households now own a smart home device, an increase of 2% over Q4 2020. The session State of Home Security Market features executives from Alarm.com, ADT, Wyze, Brinks Home, Johnso ...read more

Thursday, August 12, 2021

Parks Associates announces new podcast, The Connected Consumer, to feature data-driven market insights on emerging tech and IoT from leading analysts and industry leaders

23% of smart speaker owners and 21% of smart display owners use their device to listen to podcasts

Parks Associates today announced the launch of its new podcast, The Connected Consumer, with recent episodes focused on the company’s history, the new industry initiative Matter, and AI and personalized healthcare. The weekly podcast features Parks Associates’ latest data and market insights from the analyst team, along with industry leaders bringing new and innovative products ...read more

Wednesday, August 11, 2021

For the first time, online retailers dominate as the leading channel for the most adopted smart home devices

25% of buyers for the most adopted smart home devices report acquiring via an online-only retailer such as Amazon

New research from Parks Associates shows for the first time, online retailers dominate as the top channel for the most widely adopted smart home devices, including smart garage door openers, smoke or CO detectors, thermostats, door locks, video doorbells, networked cameras, in-wall outlets/switches, light bulbs, and plugs. Overall, more than one-third of US broad ...read more

Thursday, August 05, 2021

On average, cord-cutters are spending $85 per month on OTT services

New research report examines consumer trends in unbundling and rebundling video services 

New research from Parks Associates finds cord-cutters are spending $85 per month on average for their online pay-TV or standalone subscription-based services, roughly $30 less than what they were paying for traditional pay-TV service. The firm’s Quantified Consumer: Cutters, Nevers, and the Rebundling of Video, examines consumer trends in unbundling video services and the recent phenome ...read more

Tuesday, August 03, 2021

15% of US broadband households report intentions to purchase an electric vehicle (EV) in 2021

Revel, ChargePoint, Enel X, Baltimore Glass and Electric, dcbel, and Ample to speak at ninth annual Smart Energy Summit

Parks Associates will host Next Stages of the EV Evolution on August 4, the next virtual session in the ninth annual Smart Energy Summit: Engaging the Consumer, featuring a visionary presentation from Revel, an interactive discussion with ChargePoint, and an interactive panel featuring Enel X, Baltimore Glass and Electric, dcbel, and Ample. Event sponsors ...read more

Wednesday, July 28, 2021

Gap between OTT and traditional pay-TV services continues to grow, according to Parks Associates

New research reveals 82% of US broadband households subscribe to at least one OTT service and 58% subscribe to a traditional pay-TV service

Parks Associates today announced the release of its latest Consumer Insights Dashboard, a new ongoing service that analyzes the firm’s quarterly surveys of 10,000 US broadband households to track consumer adoption of home services, including home internet, pay-TV, and mobile services. The firm’s Video Services Dashboard reveals 82% of US ...read more

Tuesday, July 27, 2021

72% of US broadband households view video on multiple platforms, and 40% view video on all device platforms

Fourth annual Future of Video: OTT, Pay TV, and Digital Media addresses impact of connected devices on the video experience, featuring visionary insight speaker from Paramount+

Parks Associates released new data ahead of its fourth annual Future of Video session showing that 72% of consumers report regularly using multiple platforms to consume video and over 40% view video on all tested platforms – TV and TV-connected devices, mobile devices such as smartphones and tabl ...read more

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