Press Releases

Wednesday, August 01, 2018

75% of smart watch owners and 68% of fitness tracker owners report using their devices on a daily basis

Connected Health Summit keynotes include executives from Alarm.com, IBM Watson Health, Qualcomm Life, Providence St. Joseph Health, and Uber Health

New connected health research of U.S. broadband households from Parks Associates finds that 75% of smart watch owners and 68% of fitness tracker owners report using their devices on a daily basis. The international research firm will host its fifth-annual Connected Health Summit: Engaging Consumers, August 28-30 at the Manchester ...read more

Monday, July 30, 2018

46% of U.S. broadband household own a connected health device

Speakers at Connected Health Summit include executives from IBM, Uber, MDLIVE, Care Innovations, Ala

New IoT research from Parks Associates finds 46% of U.S. broadband households now own a connected health device, such as a digital pedometer, smart watch, or a digital weight scale. The research firm will host its fifth-annual Connected Health Summit: Engaging Consumers, August 28-30 at the Manchester Grand Hyatt in San Diego, to discuss the markets for independent living and ...read more

Thursday, July 26, 2018

Nearly 40% of consumers interested in digital communication with medical professional

Speakers at Connected Health Summit to discuss expanding reach and functionality of virtual visits

Health research from Parks Associates shows nearly 60% of U.S. broadband households are interested in remotely interacting with medical professionals under certain circumstances but they would strongly favor solutions that provide real-time communication. Nearly 40% of U.S. broadband households are interested in communicating digitally with medical professionals via phone call ...read more

Tuesday, July 24, 2018

More than 40% of streaming media player owners use their device daily or almost daily to access online content

IoT research firm examines how consumers use streaming devices to access video content

Parks Associates announced new research today showing streaming media players are the most frequently used Internet-connected entertainment device, with 41% of owners using their players daily or almost daily. Only 34% of smart TV or smart PVR/DVR owners use these devices daily. The firm’s 360 Deep Dive: Streaming Device Use and Setup in the Connected Home shows that among consumers who sa ...read more

Monday, July 23, 2018

More than 50 million households interested in buying a sleep tech tracking product

Consumer study assesses consumer awareness and usage of sleep tracking technologies

New sleep research from Parks Associates reveals nearly 29 million U.S. broadband households currently own a product that helps them track their sleep quality, representing less than half of the nearly 60 million consumers who report having at least one sleep problem. Sleep & IoT: Behaviors, Awareness, and Opportunities reveals 51% of U.S. broadband households are interested in buying a sleep ...read more

Thursday, July 19, 2018

30% of Netflix Subscribers in Premium Service Tier

Parks Associates announces advisory board for inaugural Future of Video with executives from 605, Amazon, BAMTech, Combs Enterprises/Revolt Entertainment, Discovery, Ericsson Media Solutions, Fox, Google, Hulu, LG Electronics, Roku, TiVo, Viacom, and WWE - World Wrestling Entertainment

New Parks Associates OTT video research reports that 30% of Netflix subscribers are in the premium service tier, up from the 21% in late 2017. At the same time, uptake of Netflix’s basic tier ...read more

Thursday, July 12, 2018

Consumers watch more than two hours of alternative video on a computer each week

 Market research firm examines how alternative content is threatening pay TV

New video research from Parks Associatesrtoday reveals U.S. broadband households watch an average of two hours of alternative content on a computer each week from sources including Facebook, SnapChat, YouTube, Vimeo, and Dailymotion. 360 Deep Dive: Alternative Content Consumption examines alternative content such as livestreaming, user-generated content, short-form videos, and web video series that ...read more

Tuesday, July 10, 2018

10% of U.S. broadband households watch esports, and 62% play video games at least one hour per week

New industry report examines emerging trends in the esports entertainment industry and consumer trends in esports, gaming, and sports segmentation

Parks Associates today announced new research on the rise of esports, showing 10% of U.S. broadband households are watching this new form of content. Parks Associates’ new industry report Digital Natives: The Rise of Esports and the 360 Deep Dive Sports vs. Esports: Audience, Spending, and Consumption define esports as professiona ...read more

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