Press Releases

Monday, January 03, 2022

Ten percent of US broadband households own a smart sleep product, such as smart mattresses and stand-alone sleep monitors

New whitepaper in partnership with EarlySense® examines virtual care, passive monitoring, and role of sleep metrics in healthcare

A new whitepaper from Parks Associates, produced in partnership with EarlySense®, reports a dramatic increase in the use of health solutions, including telehealth, remote patient monitoring, and sleep technology. Health at Home: New Era of Healthcare reveals 10% of US broadband households report owning a smart sleep product, such as a smart mattre more

Thursday, December 30, 2021

Parks Associates announces its annual list of 250+ Top Leaders In Technology

International research firm highlights industry technology leaders, including, ADT, Brinks Home, Calix, Comcast, Cox, Google, Samsung, Omron, and more, shaping the future of consumer and SMB technologies

Parks Associates today announced its inaugural Top Leaders In Technology, a list updated annually to highlight the leading industry executives who are advancing the consumer technology and small-to-medium business (SMB) markets through their participation at Parks more

Tuesday, December 28, 2021

Parks Associates addresses consumer demand for technology health and wellness solutions at CONNECTIONS™ Summit at CES® 2022

Use of telehealth services increased from 15% in 2019 to 64% in 2021

Parks Associates announced new research ahead of CES® 2022 focused on health and wellness solutions in the connected home, a key area of its research practice. The firm will feature its latest research, including Virtual Care – Connected Health Devices and Services, Healthy and Well at Home: Senior Assistive Technology, and Fresh Air: Air Quality and Comfort in the Smart Home, in the sessions “Health at Hom more

Wednesday, December 22, 2021

Parks Associates promotes key research team members: Yilan Jiang, Kristen Hanich, and Paul Erickson

International research firm finishes its 35th year bringing together over 4,000 executives to its virtual events

Parks Associates today announced the promotion of Yilan Jiang to Senior Director of Consumer Analytics; Kristen Hanich to Research Director, Health and Broadband; and Paul Erickson to Research Director, Entertainment. The company, founded by Tricia Parks, a pioneer and visionary in the consumer technology world, celebrated its 35th anniversary in 2021 and the 25t more

Tuesday, December 21, 2021

27% of broadband households report more concern about physical security of home than five years ago

New whitepaper in partnership with Xfinity Home examines expanding role of broadband service providers as consumer demand grows for home automation and security services 

A new whitepaper from Parks Associates, produced in partnership with Xfinity Home, reveals 27% of US broadband households report far more concern now about the physical security of home than five years ago. That number rises to 43% among households with children. The whitepaper Home Security: Choice is the more

Friday, December 17, 2021

Parks Associates announces top 10 US subscription OTT video services for 2021

Top ten list reveals significant changes as Disney+ moves into the top three of OTT services; Netflix and Prime Video retain their top spots

Parks Associates, at the close of the fourth annual Future of Video conference, today released its updated list of the top 10 US paid subscription over-the-top (OTT) video services, based on estimated numbers of subscribers through September 2021 from the firm’s OTT Video Market Tracker. The research firm reports that based on quarterly more

Wednesday, December 15, 2021

OTT subscriber churn rate in the US is 44% as of 2021

New whitepaper developed for Symphony MediaAI explores strategies to implement AI and machine learning enabled data in video services market 

A new whitepaper from Parks Associates, AI-Enabled Data: Key to Video Service Optimization, reveals the OTT subscriber churn rate in the US in 2021 is 44% and, as of Q3 2021, nearly 50% of US broadband households have four or more OTT video service subscriptions. The whitepaper, developed in partnership with Symphony MediaAI, examines more

Tuesday, December 14, 2021

Nearly 50% of US broadband households have four or more OTT video service subscriptions

Future of Video address OTT service stacking and video service bundling strategies

Parks Associates’ new research, from a 3Q 2021 survey of 10,000 broadband households, finds 49% of US broadband households now have four or more OTT service subscriptions, an increase of 3% since Q1 2021. Future of Video: OTT, Pay TV, and Digital Media, sponsored by Everise, Comcast Technology Solutions, Symphony MediaAI, Deltatre, Brightcove, Future Today, Bitmovin, and Metrological,focuses o more

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