Press Releases

Monday, April 20, 2020

79% of consumers are concerned about data security or privacy issues

Parks Associates and F-Secure present step-by-step strategies to deliver peace of mind to connected consumers 

International research firm Parks Associates will address growing consumer and industry concerns about data security and privacy in the home in an upcoming webinar “Solving the Five Security Threats: Complete Consumer Protection,” cohosted with F-Secure, a leading provider of cybersecurity solutions. Parks Associates finds 79% of US broadband households are concerne ...read more

Thursday, April 16, 2020

DIY solutions and new monitoring options drive residential security adoption to 33% of US broadband households, up from 28% in 2018

2020 will bring new challenges and opportunities as consumers reduce spending and economy struggles with stay-at-home restrictions 

New research Residential Security: Consumer Insights 2020 from Parks Associates finds security system adoption, after holding steady at 25-28% for over five years, jumped up to 33% of US broadband households at the end of 2019. This growth comes as consumers have more options, including DIY and ad hoc monitoring through smart home devices. Parks ...read more

Wednesday, April 15, 2020

53% of US broadband households claim that they value technology more now than before

COVID-19 outbreak impacts consumer consumption patterns of health, entertainment, and smart home solutions, while CE purchase intentions have increased

International research firm Parks Associates released new research today showing 53% of US broadband households claim that they value technology more now than before, following the outbreak of COVID-19 and the resulting social distancing and stay-at-home orders across the country.

COVID-19: Impact on Consumer Spending and ...read more

Tuesday, April 07, 2020

Headphones and earphones likely to experience initial sales spike with work at home, home schooling, and entertainment-in-place

Research highlights need for enhanced user experience to aid with device integration as audio market shifts from whole-room home theater system to standalone connected devices

Parks Associates research from Smart Product Market Assessment – Audio Devices finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or music player, and 33% own a separate set of earbuds. Purchase intentions were flat prior to the COVID-19 outbreak, ...read more

Tuesday, March 31, 2020

More than one-third of US broadband households listen to podcasts weekly and 9% subscribe to an online news service

COVID-19 outbreak will impact consumer consumption patterns of podcast, music, and news services

A new consumer study from Parks Associates finds 36% of US broadband households listen to podcasts weekly, although the research firm expects new patterns of video, music, and news consumption to emerge as a result of the current public health crisis with COVID-19.

Adoption and Business Models: Video, Music, and News Services explores service uptake, business model preference ...read more

Thursday, March 26, 2020

TV antenna usage in US broadband households jumped to 25% in 2019 and is expected to grow more as COVID-19 keeps consumers at home

Consumer research study finds TV antenna use has increased and predicts more widespread usage as people shelter in place

New consumer research from Parks Associates finds that 25% of US broadband households use an antenna to watch local broadcast TV channels, up from 15% in 2018. 360 Deep Dive: Today’s Broadcast TV also reports that roughly one-half of antenna users do not subscribe to any pay-TV services, either traditional or vMVPD services.

The study, conducted in the ...read more

Tuesday, March 24, 2020

76% of broadband households say it would be very difficult to be without broadband service, a finding likely to grow stronger given the public health emergency mandating stay-at-home period

Consumer research study finds standalone broadband increasing and bundles dropping

New consumer research from Parks Associates finds that more than three-fourths of US broadband households report it would be difficult for them to do without broadband service, a finding likely to increase following the widespread COVID-19 outbreak. 360 View: Broadband Services in the US reports that 60% of households would cancel their pay-TV subscription before canceling their broadband serv ...read more

Wednesday, March 18, 2020

35% of large-scale home builders in new survey install whole-home network as standard

New survey of home and MDU builders reveals growing importance of smart home and voice control technology in new construction 

 A new Parks Associates study of US home and multifamily builders that sell or install smart home technology reveals the most common technology strategy among large-scale single-family builders (LSBs) is to install a whole-home Wi-Fi network. MDUs, Home Builders, and Smart Home Technologysupported by BUILDER and Multifamily Executive, reveals 35% o ...read more

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