Press Releases

Thursday, October 26, 2017

More than 50% of U.S. broadband households subscribe to pay TV and at least one OTT video service

New industry report examines competition in OTT video and pay TV

New consumer research from Parks Associates shows 53% of U.S. broadband households subscribe to both a pay-TV service and at least one OTT video service. OTT Video & TV Everywhere: Partners, Alternatives, and Competition reports more than 200 OTT video services are active in the U.S. market as of Q3 2017, with more than 100 active in the Canadian market. The report notes that 60 players introduced OTT video ser ...read more

Tuesday, October 24, 2017

CONNECTIONS™ Europe: IoT and the Connected Consumer features keynotes from Amazon, Centrica, Deutsche Telekom, and Philips Lighting

Conference focuses on key smart home topics, including voice, consumer privacy, AI, and channel strategies

International IoT research firm Parks Associates today announced the speaker list for the 12th-annual CONNECTIONS™ Europe, 1-2 November 2017 at the Amsterdam Marriott Hotel. Speakers will discuss key strategies to drive EU consumer engagement in smart home and IoT solutions. The research firm notes sales of networked cameras in Germany will exceed two million units in 2 ...read more

Tuesday, October 17, 2017

Keynote lineup announced for 12th-annual CONNECTIONS™ Europe: IoT and the Connected Consumer

Amazon, Centrica, Deutsche Telekom, and Philips Lighting to address latest trends in smart home and IoT

International IoT research firm Parks Associates today announced the keynote lineup for the 12th-annual CONNECTIONS™ Europe, 1-2 November 2017 at the Amsterdam Marriott Hotel, which features executives from Amazon, Centrica, Deutsche Telekom, and Philips Lighting.

“As the capabilities of connected devices increase, the connected home evolves into an environment that re ...read more

Thursday, October 12, 2017

Nearly 40% of smart light bulb owners use Amazon Echo or Google Home to control their devices

CONNECTIONS™ Summit at CES® examines how voice control improves smart home experiences

Parks Associates today announced new research showing that nearly 40% of smart light bulb owners use Amazon Echo or Google Home to control their devices. The international research firm will examine how voice control improves the smart home experience and can drive consumer adoption and usage at the 12th-annual CONNECTIONS™ Summit: IoT and the Smart Home, taking place January 9, 2018, at C ...read more

Tuesday, October 10, 2017

More than 26 million U.S. broadband households will have professionally monitored security by 2021

Parks Associates director to share firm’s residential security research at TMA 2017 Annual Meeting

International research firm Parks Associates announced today that Tom Kerber, Director of IoT Strategy, will speak at the TMA 2017 Annual Meeting, October 11 in Scottsdale, Arizona. Kerber will examine key trends in the residential home security market and how smart safety and security products impact the competitive landscape.

“The residential security market has experienc ...read more

Wednesday, October 04, 2017

9% of U.S. broadband households likely to purchase smart watch in the next year

New research from IoT firm shows smart watch adoption increases to 14%, while tablet adoption peaks

Parks Associates announced new IoT research today showing a continued increase in adoption of smart watches, with adoption reaching 14% in Q2 2017. The firm’s research also shows that smartphone adoption has remained stable since 2016, while tablet adoption may have peaked after reaching a high of 72% in Q1 2016.

“Although smart watches have not become mainstream yet, purc ...read more

Tuesday, October 03, 2017

55% of U.S. broadband households find it appealing to use voice control for status updates or control of connected devices

CONNECTIONS™ Europe: IoT and the Connected Consumer addresses voice-first strategies driving smart home adoption

Parks Associates research shows that 55% of U.S. broadband households find it appealing to use voice control to control or understand the status of connected devices. The international IoT research firm will address voice-first strategies and use cases driving adoption of connected products in Europe at the 12th-annual CONNECTIONS™ Europe: IoT and the Connected Co ...read more

Thursday, September 28, 2017

Only 28% of consumers are comfortable selecting a health monitoring device on their own

Parks Associates releases consumer segmentation identifying key connected health consumer categories

Parks Associates announced new connected health research today showing only 28% of consumers in U.S. broadband households are comfortable selecting a health monitoring device on their own. Among the 58% of consumers with at least one chronic condition, only 29% are comfortable selecting a health monitoring device.

Health Tracker: Effective Engagement through Segmentation ...read more

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