Press Releases

New research shows impact of DIY and smart home on competition, channels, and value-added services for home security market

New research from Parks Associates reveals at the end of 4Q 2018, 28% of US broadband households reported the presence of an active security system, up from 26% in 4Q 2017, with 24% having professional monitoring. Connected Trends & Disruption in Home Security reports that 52% of households that are highly likely to purchase a security system in the nex ...read more

Parks Associates today released the new whitepaper Open for Business: Future Flexibility for Smart Home Services, which forecasts sales of connected consumer devices will exceed 520 million units by 2022, including networked cameras, security systems, and connected health devices. The whitepaper, sponsored by Calix, presents the opportunities emerging from this wealth of residential devices and details strategies for service providers to operate in the smart home market in ways ...read more

Ingersoll Rand, Life365, STRATIS IoT, Leviton, and more  to address connected health and energy management as adjacent ecosystems for the smart home at CONNECTIONS™

Parks Associates announced today the 23^rd-annual CONNECTIONS™: The Premier Connected Home Conference, May 21-23 at the Hyatt Regency San Francisco Airport, will feature key sessions examining the crossover opportunities between the smart home and adjacent ecosystems for residential energy and connected health. Pa ...read more

27% of smart home owners value family/friends recommendations as key factor influencing purchase

New Parks Associates research finds recommendations from friends and family and online reviews are the top factors influencing consumer purchase of smart home devices. The research firm will explore channel strategies and innovations that leverage the smart home purchase process during the pre-conference workshop “Expanding the Smart Home Market” on May 21, ahead of its 23^rd-annu ...read more

Parks Associates addresses the future of video distribution at The Pay TV Show in Analyst Roundtable and session featuring executives from Starry, T-Mobile, Verizon, and Viacom

New research from Parks Associates shows that approximately 22% of US broadband households use an antenna to watch over-the-air broadcasts. Households with both antennas and pay TV subscribe to multiple OTT video services and are more likely to own connected entertainment devices than are average broa ...read more

Parks Associates workshop at BUILDER’s Housing Leadership Summit addresses impact of smart home technology on new home construction  

New research from Parks Associates shows the percentage of smart home device owners who use a smart speaker to control their connected products has catapulted from 17% in 2017 to 37% at the end of 2018. The leading smart home technology research firm will host a workshop at the BUILDER’s Housing Leadership Summit featuring new consumer data an ...read more

KB Home, Lennar, Hippo, Verisk, Comcast, and Notion provide insights at CONNECTIONS on strategies to drive broader smart home adoption

New research from Parks Associates shows more than 50% of US broadband households with three or more smart home devices also own a home control system, revealing the tipping point at which the majority of consumers want to consolidate control of their products. The research firm will host CONNECTIONS™, May 21-23 in San Francisco, featuring mu ...read more

CONNECTIONS™: The Premier Connected Home Conference addresses strategies of smart home players 

A new Parks Associates report highlights the importance of interoperability, as 60% of US broadband households planning to buy a smart home product heavily favor solutions that work with the devices they already own. Among smart speaker owners planning to buy a smart home product, 64% want a device that works with their smart speaker. Race to Control the Smart Home Ecosystem: Attr ...read more