Press Releases

Tuesday, December 22, 2020

33% of smart home device owners report increased usage during the COVID-19 pandemic

Confirmed speakers for firm’s CONNECTIONS™ Summit at CES include executives from Arlo, Best Buy Health, SimpliSafe, AirTies, ioXt Alliance, and more

New research from Parks Associates finds one-third of smart device owners in US broadband households have increased usage of their devices during the COVID-19 pandemic, including 46% of smart door lock owners. The firm will discuss ownership and usage trends of smart home, security, connected health, and home automation solution ...read more

Monday, December 21, 2020

85% of US security dealers report they provide extra services, such as connected health and home network services, beyond professional monitoring

DIY, smart home, and interactive services focus of 8th annual Security Dealer Study, with research featured at CONNECTIONS™ Summit at CES sessions

New security dealer research from Parks Associates shows 85% of security dealers report they provide extra services beyond professional monitoring, including video verification, PERS, cybersecurity, and independent living services. The international research firm’s annual study Home Security Dealers: View from the Front Line, now ...read more

Friday, December 18, 2020

29% of SMBs report their company is at risk of going out of business due to COVID-19

New research examines the shifting SMB landscape caused by COVID-19 and assesses new technological and communication needs

Recent research from Parks Associates’ New SMB Landscape: Devices, Communication, Security, Support reveals nearly 29% of SMBs report their company is at risk of going out of business due to COVID-19. The public health crisis and months of shelter-in-place orders have had a dramatic impact on SMBs in particular. New SMB Landscape: Devices, Communication, ...read more

Wednesday, December 16, 2020

Nearly 70% of OTT trialers ended up subscribing to at least one of the trialed services

New whitepaper examines key phases of the OTT consumer journey and how data is used to best acquire, engage, and retain customers

Parks Associates today released the new whitepaper “Improving OTT Customer Engagement with Smart Data” on the final day of its virtual conference Future of Video: OTT, Pay TV, and Digital Media. The whitepaper, developed in cooperation with Salesforce, finds approximately 40% of US broadband households trialed at least one OTT service during the C ...read more

Tuesday, December 15, 2020

20% of US broadband households use ad-supported OTT services, and 15% use freemium services

Crunchyroll, MediaKind, Roku, Tubi, XUMO, and more share insights at Future of Video

Parks Associates OTT research finds 20% of US broadband households currently use an ad-supported OTT service and 15% use a “freemium” service, placing these offerings in a strong second place, behind OTT subscription services, among business models. The research firm will feature its new data, speaker Andrea Clarke-Hall from Tubi, Inc.,and a live panel on the “Rise of Ad-based OTT Services”  ...read more

Monday, December 14, 2020

25% of US broadband households prefer to watch new movies on an online subscription service

Bloomberg Media, ViacomCBS, CobbleCord, Starz, Verimatrix, Cox Communications, fuboTV, Philo, and more share insights at Future of Video

New research from Parks Associates finds 25% of US broadband households now prefer an OTT subscription service to watch new movies, while 24% still prefer movie theaters to experience first-run movie titles. The firm is hosting the virtual conference Future of Video: OTT, Pay TV, and Digital Media this week, on December 14-16, starting with ...read more

Thursday, December 10, 2020

Nearly one in ten US broadband households cancelled at least one video service during the COVID-19 crisis

Revry, ESPN, Comcast, Liberty Global, VIZIO, A+E Networks, Fandango, You.i TV, Intel Sports, NFL, and Newsy discuss importance of content and sports programming at Future of Video

Parks Associates research finds that, as of May 2020, 8% of US broadband households cancelled at least one video service due to the COVID-19 crisis, including 4% of that cancelled a traditional pay-TV service, due in large part to the cancellation of sports programming. The research firm will host ...read more

Wednesday, December 09, 2020

47% of US broadband households subscribe to Amazon Prime Video

Amazon, Cinedigm, Kaltura, Reelgood, TiVo, and more share insights at Future of Video

OTT video service research from Parks Associates finds 47% of US broadband households subscribe to Amazon Prime Video, second only to Netflix among subscription-based OTT video services in the US. The international research firm will host the third annual Future of Video: OTT, Pay TV, and Digital Media, a virtual conference on December 14-16, featuring the session “Age of Video Aggregation, ...read more

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