Press Releases

Thursday, October 15, 2020

Parks Associates announces visionary speakers from Revry, Tubi, and Verizon Media for Future of Video Conference

Virtual conference to explore international expansion of OTT video services

Parks Associates will host the third annual Future of Video: OTT, Pay TV, and Digital Mediaas a virtual conference on December 14-16, featuring insights on major changes in video distribution, future trends in video aggregation, and the growth in consumer video consumption following COVID-19 pandemic restrictions.  

At Future of Video, Parks Associates highlights in-depth consumer and industry re ...read more

Wednesday, October 14, 2020

Parks Associates consumer and industry research addresses impact of COVID-19, voice technology trends, support services, and cybersecurity

Industry whitepapers target growing challenges and opportunities for connected home industry

Parks Associates recently released new research and consumer data focused on COVID-19 contact tracing, voice technology, consumer privacy concerns, and the smart TV and OTT video markets. The firm finds 64% of US broadband households have an internet-connected entertainment device, while 30% have a smart home device, creating a range of products in the home that can deliver new value ...read more

Tuesday, October 13, 2020

90% of consumers ages 18-24 are willing to share smartphone data if privacy protections are offered

Market Snapshot analyzes consumer research on attitudes on data sharing and personal experiences with COVID-19

Parks Associates research finds consumers in US broadband households are generally willing to participate in contact tracing, including sharing smartphone data, to help combat the coronavirus outbreak, although willingness varies based on age and their personal experience with the disease. The Market Snapshot COVID-19 Contact Tracing: Consumer Perspectives reports a ...read more

Thursday, October 08, 2020

38% of smart home device owners find a service that installs smart home devices on their behalf highly appealing

Industry report highlights new services enabled by connected devices in the home

New research from Parks Associates finds 38% of smart home device owners find a service that installs smart home devices on their behalf highly appealing. The report Connected Home Services: Updating Modern Lifestyles identifies unique strategies device manufacturers are using to drive recurring revenues by maximizing the value of smart home devices for consumers.

“As the market for sma ...read more

Tuesday, October 06, 2020

CONNECTIONS features insights from ANGI Homeservices/Handy, Everise, Infineon Technologies, Sutherland, and Sweepr focused on delivering support services through connected devices

Parks Associates research finds 31% of smart home device owners who set up their devices experienced difficulty

International research firm Parks Associates will feature new consumer research and insights from industry leaders representing ANGI Homeservices/Handy, Everise, Infineon Technologies, Sutherland, and Sweepr at the CONNECTIONS™ Community virtual event Support: Onboarding and Ongoing Services, Wednesday, October 7, 11 a.m. CT.

Parks Associates finds 31% of ...read more

Wednesday, September 30, 2020

Roughly 5.5 million households experience identity theft annually

Webinar explores strategies to build new VAS revenues through identity theft protection services

New consumer research from Parks Associates finds 5% of US broadband households annually experience identity theft, which equates to 5.5 million households affected and at least 6.6 million people. Identity theft ranks as the top data security or privacy concern, cited by over half of all US broadband households. The international research firm will discuss consumer demand for i ...read more

Tuesday, September 29, 2020

CONNECTIONS Community focuses on support services and privacy protection for connected home industry

ANGI Homeservices / Handy, Cirrent, CUJO AI, Everise, F-Secure, Firedome, Sutherland, and Sweepr highlight challenges and opportunities for support and identity protection

International research firm Parks Associates is hosting two virtual networking sessions for the CONNECTIONS™ Community next month, “Support: Onboarding and Ongoing Services” on October 7 and “Privacy and Security: Protecting the Consumer” on October 28. These sessions lead up to a series of virtual sessio ...read more

Wednesday, September 23, 2020

More than 50% of US broadband households feel “safe enough” with smart home security devices

Industry and consumer research analyzes impact of DIY security solutions on residential security market

New research from Parks Associates finds 60% percent of US broadband households feel safe enough with only a professionally monitored home security system, while 55% report feeling “safe enough” with only a self-monitored home security system. The firm’s DIY Home Security Tracker and Quantified Consumer: Safe Enough: Consumer Attitudes toward Alternative Security Solutions ...read more

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