Press Releases

38% of Gen Z households with home security monitoring report intentions to cancel security monitoring contract

Parks Associates’ new consumer study Security Monitoring: Business Models, Pricing, Attrition finds that younger households are at higher risk for cancelling their professional monitored security, even as plans to cancel have dropped among all households. The research firm reports that 38% of Gen Z home security monitoring subscribers intend to cancel their contract ...read more

DIY customers show higher interest in add-on services than do security customers with a professionally installed system

Parks Associates released new research today, available to purchase online, showing nearly half of DIY security systems owners purchase their systems online versus just under a quarter of pro-install system owners. The new study, Home Security User Experience: Pro vs. DIY Installation, tracks the purchase journey for security system owners and quantifies th ...read more

Alarm.com roundtable addresses the role of energy management solutions, driven by solar and storage, in forming the next generation of services in the connected home

Parks Associates’ latest research finds seven percent of US internet households own solar panels and five percent own an electric vehicle. Seven percent of US internet households plan to purchase solar photo voltaic (PV) panels in the next year, including 12% of households with more than 2,000 square feet. The i ...read more

Smart home and CE consumer research study finds nearly one-half of households now prefer working with a professional technician 

Parks Associates’ latest  research, Quantified Consumer: Support Services for Modern Connected Lifestyles, reveals US household preferences for DIY install are dropping, as installation difficulties are driving product returns. The Quantified Consumer study of 10,000 US Internet households examines the support needs and options for consumers buying ...read more

Smart Energy Summit addresses the future of energy at 14^th annual executive conference featuring Toyota, AutoGrid, EnergyHub, Sunnova Energy, and more

Parks Associates’ research reveals that 7% of US internet households now own solar panels and 5% own an EV, with purchase intentions increasing for both solutions. The research is hosting leading energy players today at its 14th annual Smart Energy Summit: Engaging the Consumer this week at the Omni Austin Downtown Hotel in Au ...read more

Smart Energy Summit addresses the future of energy at 14^th annual executive conference featuring Toyota, AutoGrid, EnergyHub, Sunnova Energy, and more

Parks Associates’ research reveals that 7% of US internet households now own solar panels and 5% own an EV, with purchase intentions increasing for both solutions. The research is hosting leading energy players today at its 14th annual Smart Energy Summit: Engaging the Consumer this week at the Omni Austin Downtown Hotel in Au ...read more

Tenth annual Security Dealer Study addresses competitive pressures, industry conditions, and new trends for security market

Parks Associates’ 10^th annual Security Dealer Perspectives: Views from the Front Line presents and analyzes the results of a nationwide survey of installers/dealers who install security systems, including both owners and those employed by security firms. The survey, conducted at the end of 2022, reveals that one-third of owners of a security dealer firm ...read more

 New whitepaper in partnership with Calix addresses the role of managed services and support for the smart home 

A new Parks Associates whitepaper, Revenue at the Edge: Wi-Fi Managed Services and the Subscriber Experience, reports NPS (net promoter score) for service providers increases substantially as their subscribers add more value-added services (VAS), including managed services, going from -10 NPS among users with no VAS to more than +60 NPS among households with five ...read more