Press Releases

Hulu VP to deliver keynote at Parks Associates’ inaugural conference on OTT, pay TV, and digital media

Research from Parks Associates finds that the top three OTT video services—Amazon Prime Video, Hulu, and Netflix—maintain significant market share, with 91% of OTT subscribers getting at least one of these services. The research firm announced today that Hulu Vice President and Head of Research Julie DeTraglia will be a keynote speaker at the inaugural Future of Video: OTT, ...read more

New Parks Associates industry report analyzes voice tech landscape for consumer entertainment services

A new industry report from Parks Associates estimates penetration of smart speakers with voice assistants will reach 47% of U.S. broadband households by 2022. The Impact of Voice Technologies on Consumer Entertainment reports 55% of U.S. broadband households find voice control of connected entertainment devices to be appealing, which is driving adoption and usage of voice c ...read more

CONNECTIONS™ Summit at CES® sessions feature executives from Alarm.com, Comcast Xfinity, Lennar, MobileHelp, ROC-Connect, and more IoT leaders

Parks Associates today announced new research showing more than one-fourth, or 28%, of U.S. broadband households own a smart speaker with voice assistant. The international research firm will discuss the impact of voice technologies and other innovations on the smart home ecosystem at the 13th-annual CONNECTIONS™ Summit: IoT and the S ...read more

Buyer research shows smart thermostats serve as gateway devices for smart speakers 

Smart home research from Parks Associates finds that U.S. broadband households are buying additional smart devices as more purchase channels open to them—16% of U.S. broadband households own two or more smart home devices. According to 360 View: Smart Home Buyer Journey and User Experience, smart thermostats are the best-selling smart home category, and nearly 50% of smart thermostats bought ...read more

13% of U.S. broadband households own a smart thermostat

Parks Associates today announced the topics for the tenth-annual Smart Energy Summit: Engaging the Consumer, held February 18-20, 2019, at the Omni Austin Hotel Downtown in Austin, Texas. The executive conference addresses the strategies to accelerate change in the utility markets as a result of the increasing breadth and capabilities of smart products entering the home.

Research from Parks Associatesfinds 32% of U. ...read more

Parks Associates to host workshop on smart home solutions at 10th annual Connected Health Conference in Boston with speakers from Alarm.com, Comcast, IBM, MobileHelp Healthcare, Orbita, Reemo Health, Tyto Care, and Verizon

International research firm Parks Associates announced today it will host the workshop “Connected Health and IoT: Impact of Smart Home Solutions” on October 17 in Boston, prior to the start of the Connected Health Conference,hosted by the Personal Connecte ...read more

Smart Product Market Assessment finds networked/IP cameras provide peace of mind to consumers

Parks Associates today released Smart Product Market Assessment: Networked Cameras, which estimates 7.7 million standalone and all-in-one networked/IP cameras will be sold in the U.S. in 2018, with $889 million in revenues.  

“IP cameras are key security-related devices and provide peace of mind to consumers. As such, these devices are consistently among the most popular smart h ...read more

New whitepaper addresses pay-TV provider strategies for OTT services 

Parks Associates today released a new whitepaper ahead of IBC, “Video’s Critical Path: Success at Web Speed,” that reports by the end of 2017, U.S. broadband households were spending nearly three hours per week watching video on a mobile phone, an increase of nearly 55% from 2015. This shift comes as households are watching less live broadcast video on their televisions, which dropped from over 60% of vide ...read more