Press Releases

Monday, March 27, 2017

59% of U.S. pay-TV subscribers upset when advertisers use their personal data

New FCC and Senate actions change rules for service providers in collecting consumer data

Parks Associates today announced new digital media research ahead of the TV Connect Show in London shows 59% of pay-TV subscribers in U.S. broadband households are bothered by the fact that advertisers use their personal viewing data to push personalized ads to them. The international research firm also found that nearly 40% of pay-TV subscribers worry about the safety and use of their ...read more

Thursday, March 23, 2017

60% of U.S. smart watch owners use their watch to count steps

Senior Research Director to Present Keynote Address at Home Health Technology Summit, March 27

Parks Associates today announced that Harry Wang, Senior Director of Research, will present the keynote address, Exploring mHealth: Are we ready for what’s next?, at Home Health Technology Summit in New Orleans on Monday, March 27. This presentation will address the impact of mobile technology and apps in digital health, including the health habits and usage trends of smart watch u ...read more

Wednesday, March 22, 2017

Industry-leading companies speaking at Parks Associates’ 21st-annual CONNECTIONS™: The Premier Connected Home Conference, May 23-25 in San Francisco

ADT, Comcast, GM, HomeAdvisor, IBM Watson, Panasonic, and other leading IoT companies to discuss consumer engagement strategies 

ConsumerIoT research firm Parks Associates today announced the keynotes and initial speaker lineup for the 21st-annual CONNECTIONS™: The Premier Connected Home Conference, which will be held May 23-25, in San Francisco, California. The executive conference focuses on ways to engage consumers and grow revenues in the converging IoT industries, incl ...read more

Tuesday, March 21, 2017

Adoption of voice assistants such as Amazon Echo and Google Home more than doubles from 2015 to 2016

New report shows 56% of U.S. broadband households find it appealing to use voice assistance to control smart home devices

Parks Associates today announced new smart home research showing that the adoption rate of smart speakers with voice assistants grew from 5% of U.S. broadband households in Q4 2015 to 12% in Q4 2016. Voice Assistants and Technologies: Ecosystem and Market Leaders examines the growing market for these smart home devices and the impact of voice control as a ...read more

Thursday, March 16, 2017

20% of U.S. pay-TV subscribers are dissatisfied with their pay-TV service

New Research Deliverables Examine Consumer Trends of Cord Cutters, Cord Shavers, and Cord Nevers

New research from Parks Associates reveals that 20% of U.S. pay-TV subscribers say they are dissatisfied with their pay-TV service, representing a 100% increase since early 2013. TV Services: Changing the Channel Package shows only one-third of pay-TV subscribers are very satisfied with their pay-TV service, a drop from 57% who indicated very high satisfaction levels in 2013.

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Tuesday, March 14, 2017

Majority of U.S. broadband households willing to pay more than $20 per month for comprehensive smart home system

Research workshop addresses business model strategies for smart home devices and systems

Parks Associates will host the upcoming research workshop “Crossing the Chasm – Understanding Growth in the Smart Home” on Tuesday, March 21, at the Westin San Francisco Airport in California. The full-day workshop, sponsored by Ayla Networks, will help smart home players develop strategies to expand IoT awareness and adoption to the mass market. Industry participants include executives ...read more

Thursday, March 09, 2017

New Parks Associates research finds expanding consumer choice key to steady growth in smart home, connected cars, pay TV, and smart kitchens

New research released covers smart home buyer profiles, IoT trends, connected car forecasts, pay-TV strategies, and more

Leading IoT research firm Parks Associates today announced new deliverables available for purchase assessing energy management, connected cars, TV services, and smart home/smart kitchens. The international firm reveals that 95% of U.S. broadband households use one or more mobile phones, which in many cases serves as the foundation for the connected consum ...read more

Wednesday, March 08, 2017

AARP, CVS Health, Healthways, Johnson & Johnson, MDLIVE, Philips, and Samsung to participate at Connected Health Summit: Engaging Consumers

Parks Associates announces session topics and advisory board participants for fourth-annual conference in San Diego

International research firm Parks Associates announced today that the fourth-annual Connected Health Summit: Engaging Consumers will be held August 29-31, 2017, at the Omni Hotel San Diego, with executives from AARP, CVS Health, Healthways, Johnson & Johnson Health and Wellness Solutions, MDLIVE, Omron Healthcare, Philips, and Samsung participating on this year ...read more

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