Press Releases

Nearly one-half of all broadband households have a smart TV

Recent consumer research from Parks Associates reveals challenges manufacturers face as they seek to drive higher rates of purchase in the connected CE markets. 360 View: CE Adoption & Trends notes that while consumer intentions in 2017 mirror the levels of the previous two years, the long-term trend shows lower percentages of households buying CE than in the past, with purchasing rates dropping from 87% in 2008 to ...read more

Fourth-annual conference to examine impact of consumerization of healthcare

Parks Associates today announced the early speaking lineup for the fourth-annual Connected Health Summit: Engaging Consumers, August 29-31 in San Diego, California, featuring keynotes from Aetna, UnitedHealth Group, Sharecare, and Geisinger Health System. The three-day event will address recent changes in the U.S. health system and examine the impact consumerization has had on the healthcare industry ...read more

IoT research firm joins Ayla Networks, Sears, and Arrayent for webcast examining smart appliance innovations

Leading IoT research firm Parks Associates announced today that it will host the complimentary webcast “Advancing Ease of Use through Sensors and Appliance Automation,” sponsored by Ayla Networks, on Wednesday, June 21. This webcast examines the latest smart appliance innovations and explores innovations to optimize the consumer experience with these connected devices ...read more

Leveraging Zigbee PRO 2017, product manufacturers can now build devices that utilize a single network operating on multiple bands to address the challenges of surrounding physical environments. The inclusion of sub-GHz capabilities supports IoT networks for multiple use cases including smart outdoor lighting, use within facilities such as retail settings and data centers that need to monitor broad ambient conditions, and when deployed across harsh environments. The Zigbee PRO 20 ...read more

Industry webcast featuring Parks Associates, Cirrent, and Comcast examines role of Wi-Fi in the IoT

Parks Associates research finds U.S. smartphone users reported a 40% increase in monthly Wi-Fi data consumption in 2016, with Wi-Fi usage increasing faster than mobile data usage. Over two-thirds use more than 3GB per month, and mobility combined with increasing numbers of connected smart home devices will put added pressure on the wireless home network to maintain quality of ...read more

Parks Associates research analyst will share firm’s new smart home research at IoT World Europe

New Parks Associates research shows that penetration of smart thermostats will reach 13% adoption in North America and 1.5% in Western Europe by the end of 2017. Research Analyst Brad Russell will share the firm’s new smart home and IoT research this week at Internet of Things World Europe and examine the keys to continued use of smart home products and services.

“Interoperabi ...read more

Parks Associates analyst to share firm’s residential security research at ESX 2017

International research firm Parks Associates announced today that Dina Abdelrazik, Research Analyst, will speak at the Electronic Security Expo on Thursday, June 15, and address potential growth in the home security market as a result of new IoT innovations, the addition of smart home offerings to traditional security, and the continued emergence of new competitors.

“Financials from large ...read more

Complimentary webcast explains how data and AI can be leveraged to improve customer engagement

Parks Associates announced it will co-host the webcast “Support Strategies for an IoT World” with SUTHERLAND today, Thursday, June 8, at 1 p.m. CT. The complimentary webcast will examine support strategies to leverage consumer data, analytics, and innovations such as artificial intelligence (AI) to create optimal and personalized user experiences (UX).

“The IoT creates innumera ...read more