Connected World Magazine

Wednesday, October 03, 2012

A Bundle of Opportunity with Broadband

Research coming out of Parks Associates, seems to suggest consumers are more than willing to bulk up their bundles, especially when it comes to security. The research firm is reporting 14% of all U.S. broadband households are “highly interested” in receiving security services from their ISPs (Internet service providers).

The research also found consumers who have professional monitoring security services—which total about 16% of all U.S. households—are also interested in the more

Thursday, July 12, 2012

NFC on the World Stage

Of course, what NFC is most known for is still the mobile wallet. In fact, we know at least a third (37%) of U.S. mobile phone owners find the mobile wallet concept appealing, according to Parks Associates, and this percentage has likely grown since the survey was conducted a few months ago.

From the article, "NFC on the World Stage."

Friday, May 18, 2012

Summer Blockbusters Challenge 3DTV Skeptics

Parks Associates, recently surveyed more than 600 3DTV owners and found 56% were “very satisfied” with 3D features of their television sets. In fact, a majority of those surveyed would like their 3DTVs on a monthly basis, and 65% want access to more 3D movies.

As John Barrett, Parks’ director, consumer analytics, illustrates, the market for 3DTV comes down to the experiencing, saying, “People who have a 3DTV set use it, like it, and want more content for it.” Still, it comes more

Monday, November 28, 2011

Tap to Pay with a Mobile Wallet

The idea of a mobile wallet has captured the attention of a variety of companies, including credit card providers, network operators, and major tech firms like Google and Apple. Mobile wallets have also been closely tied with the idea of NFC (near-field communication). This technology would allow people to pay for items merely by moving their phone close enough to a reader to transmit information.

According to Parks Associates,, NFC will become standa more

Monday, August 22, 2011

American Families Connecting More Devices

Now that they have constant access to Web-enabled data, consumers are showing more interest in accessing data on their home remotely. Parks Associates,, says one-third of U.S. consumers in broadband households are very interested in remote control of their lights, appliances, and thermostats via connected devices.

From the article, "American Families Connecting More Devices"

Thursday, August 04, 2011

Debunking the Myth: Home Automation

A new report by Parks Associates,, suggests broadband providers will want a piece of the pie as consumer interest in connected-home components is on the rise. The report found significant trends that will drive the market in 2011 and beyond, including Web-based security monitoring, and remote control of lights, appliances, and thermostats via Web-enabled devices.

Could broadband service providers capitalize on, say, consumers’ interest in IP-based hom more

Monday, October 04, 2010

Energy Management for the Masses

While the industry seems to have plenty of devices in development for home-energy management, whether or not consumers will be willing to pay for the services is another question. A recent study by Parks Associates found 15-20% of U.S. consumers say they are very willing to pay a $5-$10 monthly subscription fee for an energy-management service that promises a 15% savings on their energy bill.

Parks Associates believes a system needs to perform various tasks to have the most more

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