SmartBrief

Wednesday, May 16, 2012

3DTV owners like 3D content; challenge is selling more 3DTVs

More than half of 3DTV owners surveyed by Parks Associates say they're "very satisfied" with their 3D television sets, and many express a desire for more 3D Blu-ray movies, TV programming, sports programming and video games. Still, only 6% of U.S. households with broadband services have 3DTVs, the market research firm noted. One promising development is that more than half of box-office receipts on the record opening weekend for "The Avengers" came from tickets for 3D viewing, w ...read more

Monday, May 07, 2012

Traditional TV Viewing Offers Cable an OTT Opportunity

Because of the central nature of the screen, the opportunity is ripe for traditional TV service providers, although OTT content choices are increasingly in demand. Actually maybe because OTT choices are in demand. According to Parks Associates, 59 percent of U.S. broadband households want access to on-demand YouTube content through their pay-TV service, with the growing number of smart TVs and connected devices driving interest in online video options. The cable, satellite or IP ...read more

Wednesday, March 14, 2012

Networked homes prepare for the sound of music

First iPods, now tablets. The numbers of consumers using their tablets to listen to music--more than 60 percent, according to Dallas-based research firm Parks Associates--is reportedly going to trigger a widespread increase in the embedded network technologies in home audio products.

Parks Associates' latest report, Networked Audio Products: Market Update, released Tuesday, predicts that audio product manufacturers will add networking capabilities in order to connect their p ...read more

Tuesday, December 20, 2011

Consumers Prefer Connected TV Over 3D

According to new consumer research from Parks Associates, 20% of all U.S. households with broadband intend to purchase a new flat-panel television by the end of the year.

While the findings don’t necessarily represent the death knell for 3DTV (which has had trouble catching on with consumers), they do show that consumer interests lie elsewhere. “It’s definitely a reflection of consumer sentiment today that is much more highly geared to connectivity and its practical benefit; ...read more

Friday, September 30, 2011

More U.S. consumers plan to buy smart TVs, Parks says

Parks Associates reports that more than 10% of American broadband-connected households plan to buy a smart television set in the last six months of this year, compared with 6% of such households in the first half. The market research firm also found that 19% of U.S. broadband households intend to purchase a tablet computer before the end of the year, with more than 40% of those prospective buyers expressing a preference for the iPad.

From the article, "More U.S. consumers plan ...read more

Tuesday, March 16, 2010

CONNECTIONS(TM) Europe Features Technicolor Keynote and Executives From ADB, HbbTV, IBM, NDS, Omniphone, OpenTV and More to Examine Connected CE and Digital Media"

The speakers for CONNECTIONS™ Europe Summit: Monetizing Connectivity and User Experiences, announced today by Parks Associates, offer unique executive insight into business strategies for digital content, value-added services, connected CE, and advanced video devices and services. International research firm Parks Associates will host the Summit on April 27, 2010, at the Moevenpick Hotel in Amsterdam.

"As the number of connected CE in Europe grows, approaching 80 million by 20 ...read more

Friday, August 07, 2009

Wireless Home Healthcare to be $4 Billion Industry by 2013

A new report predicts the U.S. market for wireless home-based health care applications will grow from $304 million this year to $4.4 billion in 2013, driven by the health IT provisions in the economic stimulus law. An official at Parks Associates, which produced the report, said device and service connectivity will be a model for future applications and mobile networks will link the devices to medical providers.

From the article, "Wireless Home Healthcare to be $4 Billion Indu ...read more

Tuesday, August 04, 2009

Consumer demand will spur growth for set-top boxes

Global shipments of set-top boxes will surpass 200 million in four years, and service providers will rush to fill increasing demand for interactive and other advanced services with state-of-the-art models in order to remain competitive, according to a new report from researcher Parks Associates. The study went on to say that cable and other multichannel providers would benefit most from the trend because they offer multi-service bundles, such as TV, data and voice.

From the ar ...read more

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