Mobility and Apps

Monday, January 22, 2018

Mobile carrier strategies evolving to focus on value-added and OTT video services

Research firm finds the highest net promoter scores (NPS) are among prepaid services and low ARPU subscribers

New research from Parks Associates finds only 14% of U.S. mobile subscribers switched providers as the most recent change to their mobile service plan. Mobile Service Churn: Managing Consumer Expectations reports that, despite intense efforts by Sprint, T-Mobile, Verizon, and AT&T to lure new subscribers, only 39% of mobile subscribers have made a plan change in the ...read more

Tuesday, October 31, 2017

Apple and Samsung smartphones widen lead over LG and Motorola

Apple owns 47% brand share among existing smartphone units

Parks Associates announced new research today in smartphone ownership showing that Apple and Samsung have widened their brand share lead over LG and Motorola among the installed base of smartphones in the U.S. The international firm shows that LG has fallen to just 9% of consumer-reported brand share, behind Apple (47%) and Samsung (29%).

“Samsung’s market share has held at approximately 30% of the installed smar ...read more

Wednesday, October 04, 2017

9% of U.S. broadband households likely to purchase smart watch in the next year

New research from IoT firm shows smart watch adoption increases to 14%, while tablet adoption peaks

Parks Associates announced new IoT research today showing a continued increase in adoption of smart watches, with adoption reaching 14% in Q2 2017. The firm’s research also shows that smartphone adoption has remained stable since 2016, while tablet adoption may have peaked after reaching a high of 72% in Q1 2016.

“Although smart watches have not become mainstream yet, purc ...read more

Monday, June 19, 2017

Monthly Wi-Fi usage increased by 40% in U.S. smartphone households

Industry webcast featuring Parks Associates, Cirrent, and Comcast examines role of Wi-Fi in the IoT

Parks Associates research finds U.S. smartphone users reported a 40% increase in monthly Wi-Fi data consumption in 2016, with Wi-Fi usage increasing faster than mobile data usage. Over two-thirds use more than 3GB per month, and mobility combined with increasing numbers of connected smart home devices will put added pressure on the wireless home network to maintain quality of ...read more

Thursday, March 02, 2017

Nearly 20% of smartphone users use a mobile payment app at retail locations

New mobile research shows PayPal is overwhelmingly the most used payment app, followed by Starbucks

New mobile research from Parks Associates shows that nearly 20% of U.S. smartphone users have used a mobile payment app at a retail location. 360 View: Mobility and the App Economy notes PayPal is overwhelmingly the most used payment app, with 63% of payment app users choosing this payment solution, compared to 38% who use the Starbucks app.

“PayPal had an enormous online ...read more

Thursday, February 23, 2017

10% of U.S. broadband households likely to cancel their fixed broadband Internet service over next 12 months

International research firm announces new mobile and consumer research ahead of Mobile World Congress

New consumer research from Parks Associates reveals that 10% of U.S. broadband households are likely to cancel their fixed broadband service over the next 12 months. According to 360 View: Mobility & the App Economy, these consumers would use wireless or mobile data services as a replacement for their traditional broadband service. This trend is an extension of the current m ...read more

Tuesday, November 15, 2016

Facebook Messenger, iMessage, and Snapchat are top three messaging apps

SoLoMo app usage in other categories, such as food delivery services, is disrupting traditional services

Parks Associates announced new research today showing Facebook Messenger is by far the most popular messaging app, used by 73% of U.S. smartphone owners who use at least one messaging app. 360 View Update: Mobile First: SoLoMo (Social, Location, and Mobile) App Usage Trends reveals that after Facebook Messenger, iMessage is a distant second at 32% and Snapchat ranks at 28 ...read more

Wednesday, November 02, 2016

Thirty-one percent of Apple Watch owners use voice commands and 45% make phone calls on a weekly basis on their watch

New industry report examines consumer adoption of smart watch apps

Parks Associates announced new research today showing that Apple Watch owners are more engaged with their devices than all other smart watch owners. Leading Smart Watch Apps: Insights into Wearable Use Cases reveals 31% of Apple Watch owners search for information using voice commands on a weekly basis, compared to 19% of non-Apple smart watch owners. Further, 45% of Apple Watch owners make or receive phone ...read more

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