Research

Monday, October 03, 2022

63% of consumers prefer to handle technical support issues over the phone

Industry webinar features discussion with RouteThis, ASSA ABLOY, and Wyze on top issues facing support staff in the connected home space

Parks Associates research reveals US internet households have an average of 16 connected devices in their home, and 52% experienced at least one technical problem last year, while 38% experienced two or more. In addition, the research finds that 63% of consumers prefer to handle technical support issues over the phone. The research firm wil ...read more

Monday, September 26, 2022

35 million US internet households are interested in subscribing to a cloud gaming service

Industry webinar, in cooperation with Adeia, features insights on growing consumer interest and adoption of cloud gaming

Parks Associates estimates more than 35 million US internet households are interested in subscribing to a cloud gaming service, with demand growing to nearly 39 million households by 2024. The research firm will host the industry webinar “Delivering on the Cloud Gaming Promise: Strategies for Success,” Thursday, September 29, in cooperation with Adeia, to ...read more

Tuesday, September 20, 2022

Electric vehicle owners are two times as likely to own smart home devices and up to five times as likely to own smart appliances

Parks Associates highlights new research at CEDIA Expo in session “The Role of Energy Management in the Future Home”

Parks Associates’ new consumer study Electric Vehicles and the Smart Home finds that nearly three-fourths of electric vehicle (EV) owners own at least one smart home device, compared to 38% of all US internet households. The research firm will share its energy and smart home insights on the panel “The Role of Energy Management in the Future Home” at the upcomi ...read more

Wednesday, September 14, 2022

68% of internet households watch NFL games throughout the season

The research firm’s OTT Video Market Tracker highlights current market trends and activities

The latest update of Parks Associates’ OTT Video Market Tracker analyzes the NFL+ launch and the market context for the NFL’s streaming service, as part of the Tracker’s ongoing analysis of top industry and consumer trends in the OTT video space. Parks Associates consumer research finds 68% of internet households watch NFL games throughout the season, making football the most widely ...read more

Tuesday, September 06, 2022

Electric vehicle owners charge at home most often, but 61% also charge regularly at work

Industry webinar, in cooperation with Particle, addresses new opportunities and challenges within the growing electric vehicle (EV) market

Parks Associates research finds that while electric vehicle (EV) owners charge at home most often, 61% also charge regularly at work, and over 50% charge while at a restaurant, highlighting the demand for and need to expand charging infrastructure as more households acquire EVs.

The research firm will highlight its consumer EV researc ...read more

Wednesday, August 10, 2022

32% of smart tag owners report using the device to track another person without their knowledge

Parks Associates estimates 15.7 million smart tags will be sold in the US in 2022, rising to 94.9 million in 2027

New research from Parks Associates reports that 95 million smart tags will be sold in the US in 2027, an increase from almost 16 million in 2022, as consumers use these solutions to track valuables, pets, and even other people. Smart Product Market Assessment: Smart Tags, Personal Trackers, and Asset Protection addresses the emerging market for Bluetooth / wirele ...read more

Thursday, August 04, 2022

54% of US internet households own a connected health product, unlocking new value for remote care applications in health and senior care

 Industry webinar, in cooperation with Syntiant, features insights  on device data, role of AI in new use cases, and impact of low power computing devices

New consumer data from Parks Associates shows the continued rise in connected health devices with 54% of US internet households owning at least one product and 23% owning three or more. The research firm will highlight the findings during an industry webinar, “Health IoT on the Edge: Accessible, Smart, Secure,”on Wednesday ...read more

Wednesday, July 27, 2022

Three in four internet households are concerned about their personal data security

Industry webinar, in cooperation with Bitdefender, features insights on roles and responsibilities of service providers and device manufacturers in the smart home ecosystem to protect consumer privacy

Parks Associates research finds three in four internet households are concerned about their personal data security, with more than half saying they are very concerned. The research firm will host the webinar “Strategies to Protect and Secure the Always-Connected Consumer” on Th ...read more

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