Access and Entertainment

Parks Associates’ new complimentary whitepaper, Video’s Critical Path: Success at Web Speeds , sponsored by MediaKind examines the reshaping of the entertainment industry by OTT video services. “Pay TV is on the forefront of this era of change, with the global market for pay TV is continuing to grow in most regions despite the decline in subscribing households in the U.S. Competition from OTT providers like Netflix and Hulu have pushed a new wave of consolidation in pay TV,...
Virtual reality has been a hot button topic in the next generation of connected entertainment for the past few years, though the adoption of in-home devices has yet to gain significant adoption. Just 25% of consumers reported familiarity with VR headsets in Q1 2018, and even fewer reported actually owning and using said devices. However, an emerging entertainment company called The Void is shattering perceptions and concepts of virtual reality, challenging consumer notions of...
 
by Billy Nayden | Sep. 27, 2018
Tags: none

In a complimentary webcast hosted by Parks Associates and Swrve on September 6, 2018, Hunter Sappington , Research Analyst, Parks Associates, led discussion about OTT churn rates and how companies can work to retain consumers and increase engagement. Joining Sappington was Swrve’s CMO, Barry Nolan and Comcast’s Senior Director of Product Management, David Browne. After a brief introduction of the panelists, Sappington started of the webcast with research on OTT consumers...
The market for consumer electronics products and services is increasingly competitive. As brands seek to achieve and maintain competitive advantage, many recognize the importance of intuitive user interfaces and ample support. This need is born out of the desire to reduce consumer effort as brands recognize the connection between low customer effort and low brand loyalty. The use of augmented reality (AR) is one of the latest attempts to leverage new technologies towards this end....

AT&T has ambitions on transforming from a wireless and broadband provider to a “modern media company” and recently made a number of acquisitions towards this objective: The $84 billion buy of Time Warner gives them a wide array of content and strong portfolio of household names. Key among these are HBO with its 130 million subscribers and TNT, which is standard on most pay-TV bundles. The giant increased its content and digital advertising capabilities with the...
 
by Craig Leslie | Aug. 24, 2018
Tags: operator, pay TV, personalization
OTT video has reshaped a successful industry. What must operators do to recapture their position as primary providers of video services? Change can be sneaky, particularly when it comes to consumer products and services. Some technologies enter the market with great fanfare only to quietly fade away a few years later. Others go from interesting novelties to behavior-changing products almost before consumers realize what has happened. The smartphone is a great example. Prior to...
 
by Brett Sappington | Jul. 10, 2018
Tags: none

Traditionally defined as “an activity involving physical exertion and skill in which an individual or team competes against another or others for entertainment,” sports have begun to take a new form in the growing world of digital media. People of all ages participate as an audience or as competitors in esports, competitions played completely online. With the ease of sites like Twitch and Youtube’s Gaming Center, watching these events is as easy as pressing a few buttons. In...
 
by Parks Associates | Jul. 10, 2018
Tags: none
According to Parks Associates research, 76% of North American broadband households use Wi-Fi as their primary connected technology , but in the past year, 37% of U.S. broadband households report that their Wi-Fi network seems slow. If operators want to compete effectively in the connected home, they will need to add value through premium CPE and a quality consumer experience. Parks Associates and Calix will discuss emerging trends for service providers in an upcoming webcast, The...


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@ParksAssociates RT @AdvancedTVNews: The next 12 months could bring some major growth to online-pay TV services, according to @ParksAssociates. via @advance

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