Blog articles

Today Apple announced the return of “Friday Night Baseball” on Apple TV+ for the 2023 season and is once again focused on the consumer experience first, including discovery and interactive features. In collaboration with Major League Baseball (MLB), Apple TV+ subscribers will be able to watch two unrestricted weekly headlining games over 25 weeks beginning on Friday, April 7, 2023, alongside exclusive news, and supplemental content. Apple has also made a deal with DirecTV to...

Bitdefender is participating as a 2023 Platinum Sponsor in CONNECTIONS™ : The Premier Connected Home Conference, hosted by Parks Associates , taking place over the dates of May 23 – 25, in Frisco, TX. CONNECTIONS™ 2023 features an in-person conference May 23-25, with virtual sessions on July 20 and October 5, focusing on the smart home market, home security, and new services for the home.   Bitdefender  is a cybersecurity leader delivering...

Join Parks Associates on April 5 for a *sneak peek* at our OTT Video Market Tracker , profiling hundreds of OTT services, as well as estimating subscriber numbers for services. Check out an excerpt from our recent report.   Content is king and sports content is the most valuable and unique content a service can acquire. Broadcast sports are a multi-billion-dollar business, and because of advancements in technology, viewers can experience an astonishing level of...

  If you are going to ISC West and have new products to highlight, please be sure to share with Parks Associates team . We love to keep up with the latest developments in security and professional monitoring.   Currently less than a quarter of current home security monitoring subscribers are actively shopping to make a change to their professionally monitored system or service. Historically, consumer choice for residential security systems was...

Are you interested in learning more about the rapidly evolving OTT video market in the United States? If so, then you won't want to miss the upcoming online webinar event hosted by Parks Associates, "OTT Video Market Tracker: Insights into the Evolving US Streaming Landscape," on Wednesday, April 5th, 2023 at 10:30 AM CT.   Join us with Elizabeth Parks , President & CMO, of Parks Associates , and Jennifer Kent , Vice President of Research, Parks...

The smart home market is rapidly evolving, and consumers are expecting more from technology that can provide convenience, safety/security, and energy management solutions. This session, "New Market Segments: Consumers and the Smart Home," at Parks Associates CONNECTIONS™ conference, brought together leaders in the industry to discuss the next generation of smart home buyers and where the market is expanding.   The event featured speakers from   ...

Parks Associates 2022 consumer survey research finds 40% of consumers in US internet households share credentials or use shared credentials from others—this is up from just 27% in 2019.  Households classified as account sharers spend most of their time watching SVOD services, but also use transactional services and watch free content more than those who do not share. These people appear to be more price sensitive, defaulting to free and shared SVOD services for most of their...

Becklar  is participating as the 2023 Wi-Fi Sponsor in CONNECTIONS™ : The Premier Connected Home Conference, hosted by Parks Associates , taking place over the dates of May 23 – 25, in Frisco, TX. CONNECTIONS™ 2023 features an in-person conference May 23-25, 2023, with virtual sessions on March 2, July 20, and October 5, focusing on the smart home market, home security, and new services for the home.   Becklar  creates solutions for a safer world by...