Blog articles

The COVID-19 pandemic has radically altered work routines for everyone. With “non-essential” employers mandating remote work, many of the connected services and solutions Parks Associates studies are now essential in ensuring everyone in the household can work from home and entertain-in-place. 360 View: Broadband Services in the US , a Parks Associates study of 10,000 US broadband households in Q3 2019, reports that 76% of US broadband households said life would be much more...
 
by Steve Nason | Apr. 3, 2020
Tags: none
The recent COVID-19 pandemic will change consumer buying habits. In response to the pandemic, Parks Associates is releasing research relating to COVID-19 and its effect on consumers and businesses in an effort to provide valuable information to businesses being affected by the virus. Join the Parks Associates research team for their upcoming webcast on Thursday, March 26 at 2:00 PM CT to hear more about upcoming survey work focused on the impact of COVID-19 on consumers. Parks...
 
by Parks Associates | Mar. 25, 2020
Tags: Webcast

The ideal smart home experience for consumers is one in which a broad range of smart home devices are setup effortlessly and work seamlessly together, providing convenience to the user and enhanced value for all products in the ecosystem. The connectivity, automation, and data sharing derived from integration can create a differentiated user experience, when done well. A number of companies, and organizations continue to work on improving interoperability: CHoIP - Amazon, Apple,...
 
OTT service churn reached 35% in 2019, up from 28% in 2018. As the OTT video market evolves and becomes more competitive, service providers are increasingly focused on engaging and keeping their subscribers and less focused on simply acquiring them. Because of this, customer engagement has become a critical element of success for video services. Service providers are using a variety of tools, incentives, and strategic partnerships to drive subscriber or viewer engagement and grow their...
 
by Parks Associates | Mar. 12, 2020
Tags: online video, OTT, Webcast

The traditional pay-TV industry has faced immense pressure since the era of streaming video on-demand, evidenced by years of cable and satellite subscriber losses from all providers. The shift to online video consumption has forced traditional players to adjust their strategies, or suffer the consequences. As traditional pay-TV providers realign their focus to more profitable broadband services, partnerships with online pay-TV providers continue to arise. In February 2020, the following...
 
by Brandon Riney | Mar. 10, 2020
Tags: OTT, pay TV, streaming
Parks Associates recently hosted its annual Smart Energy Summit in Austin, TX. The summit brought together industry professionals from both the smart home and energy management spaces. Analysts and executives discussed several key industry topics, including consumer engagement with utility energy-efficiency programs. According to research by the American Council for an Energy Efficient Economy (ACEEE), energy-efficiency programs are the lowest cost energy resource available today....
 
by Patrice Samuels | Mar. 3, 2020
Tags: energy, smart home

5G is a transformative, disruptive technology that must be leveraged in the next-generation of devices. High-speed, high-reliability, low-latency, secure networks will serve as infrastructure to enable a wide range of new products and services. Designed to be flexible, agile, and scalable, 5G can manage different data traffic types from devices with various network requirements.  5G Capabilities Benefits Technical Parameters...
Parks Associates is excited to feature Abhay Gupta from Bidgely as a keynote speaker during our eleventh annual Smart Energy Summit ! He will be speaking on Wednesday, February 19, at 9:45 am, and will be discussing how providers can win the customer mindshare by becoming the trusted energy advisor on areas such as electrification, peak demand management, energy efficiency, and customer satisfaction and can confidently act as a conduit to connect their customers with the other services...
 


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@ParksAssociates RT @AdvancedTVNews: The next 12 months could bring some major growth to online-pay TV services, according to @ParksAssociates. via @advance

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