Blog articles

One of the most exciting announcements during the Apple Event today centered around the introduction of eSIM technology into the new iPhone XS and XS Max. eSIMs act as a replacement for a traditional physical SIM card - they save internal space, improve water resistance, and allow users to configure their phone's network connection without having to request, wait for, and then physically insert a SIM card. In 2016 and 2017, eSIMS began gaining traction in the consumer market with...
 
by Kristen Hanich | Sep. 12, 2018
Tags: Apple, connected CE, mobile, operator
In a complimentary webcast hosted by Parks Associates and Swrve on September 6, 2018, Hunter Sappington , Research Analyst, Parks Associates, led discussion about OTT churn rates and how companies can work to retain consumers and increase engagement. Joining Sappington was Swrve’s CMO, Barry Nolan and Comcast’s Senior Director of Product Management, David Browne. After a brief introduction of the panelists, Sappington started of the webcast with research on OTT consumers...

Parks Associates research finds that 75% of smart watch owners and 68% of fitness tracker owners are using their devices every day . How are consumers utilizing digital health applications? This new infographic below highlights the top 10 ways consumers use health apps the most, including tracking resting heart rates and consumed calories, setting exercise goals, and logging food and drink. Notably, almost half (48%) of daily app users utilize their health devices to track the...
The market for consumer electronics products and services is increasingly competitive. As brands seek to achieve and maintain competitive advantage, many recognize the importance of intuitive user interfaces and ample support. This need is born out of the desire to reduce consumer effort as brands recognize the connection between low customer effort and low brand loyalty. The use of augmented reality (AR) is one of the latest attempts to leverage new technologies towards this end....

Parks Associates' 5th-annual Connected Health Summit  kicks off this week to bring together executives and thought leadership on health technologies as they relate to the Internet of Things. Service providers and smart home manufacturers have the opportunity to provide solutions that address a spectrum of needs and market segments interested in maintaining overall health and well-being—whether a senior looking to age independently in his or her home or a millennial working to stay...
 
by Dina Abdelrazik | Aug. 27, 2018
Tags: none
Blog Post Submitted by ForgeRock Technology and health leaders Arm, ForgeRock, Philips, and Qualcomm Life, along with innovative healthcare startups Sparsa and US TrustedCare, today announced a collaborative effort focused on enhancing data from medical devices to enable more trustworthy data sourcing and consented patient-information sharing. Under the banner “ OpenMedReady ,” the companies have created a framework designed to complement existing standards in remote...

On August 16, 2018 research firm Parks Associates hosted its first open house and asked members of the North Texas community to come learn what the company is all about. Attendees got to hear a brief introduction about Parks Associates from the company’s SVP, Elizabeth Parks and the Director of Business Development, Jason Paris .  Afterwards the company’s research analysts and directors gave quick presentations to highlight Parks Associates strengths. The first group of...
Blog written by Alexa Saldana, Research Intern at Parks Associates The health sector has captured the attention of tech giants and companies hoping to improve health-related experiences and offerings. One such giant, Amazon, announced the acquisition of PillPack in an effort to have a more direct role healthcare and pharmaceuticals.  Amazon believes PillPack.com will become a key player in its shift to take on digital healthcare. PillPack is of particular interest to Amazon...
 


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@ParksAssociates RT @AdvancedTVNews: The next 12 months could bring some major growth to online-pay TV services, according to @ParksAssociates. via @advance

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