Blog articles

Join leading industry executives and analysts in discussing the entertainment services landscape at Parks Associates’ Future of Video 2022 event series. Panelists will discuss research that analyzes industry themes such as hybrid business models, streaming measurement challenges, service stacking and churn, and consumer usage trends. AGENDA: Welcome: State of the Video Market Elizabeth Parks , President and CMO,  Parks Associates...

The MDU market is unique for its multiple stakeholders, bulk deployments, and multiple locations for installations. End-user residents, MDU property managers, and building owners benefit directly from proptech. Other ecosystem players are also in a position to capitalize on new demand and value, including smart home solution vendors, ISPs, insurance agencies, security providers, and installers. MDUs may have hundreds of units on one property, which leads to bulk device purchases and...

Prior to the pandemic, few local physicians’ practices offered telehealth or remote visits, and few if any hospital systems ran telehealth or remote patient monitoring programs at scale. In 2020 and 2021, much like patients themselves, care providers and health systems had little choice but to make heavy use of telehealth. With in-person elective visits gone and social distancing keeping many patients at home, providers stood to lose much of their revenue streams if they did not act...

Consumers now have a deeper relationship with technology. The elevated use of connected devices for entertainment consumption, productivity, and access to services has proven durable even as out-of-home activities resumed. Technology demand remained strong entering 2022, and US internet households now own an all-time high of 16 connected devices on average. The consumer electronics (CE) category has displayed surprising resilience. Along with the unpredictability of the pandemic and...

Today’s viewers consume video content across a range of content types and business models, gravitating toward online streaming services instead of traditional cable and satellite to meet their entertainment needs. Parks Associates’ data as of Q1 2022 finds that US internet households subscribe to an average of five OTT services. Among OTT subscribers only, the number of services jumps to an average of six – more than double the average in 2019. As a result, traditional pay TV...

The vast majority (83%) of US internet households now subscribe to one or more OTT streaming services. Coinciding with the COVID-19 pandemic, the percentage of households subscribing to four or more such services tripled from 2019 (7%) to 2020 (22%), and more than doubled again in 2021 (46%) before slowing in 2022 (50%). This saturation is partially due to the rise of new, strong competitors such as HBO Max and Disney+ at the upper end of the market. In addition, the growth in...

Apple’s announcement today regarding its deal with MLS (Major League Soccer) reveals a huge partnership that will play out over 10 years, valued at $2.5 billion .  Launching Feb 1, the MLS Season Pass from Apple will offer MLS fans every live match plus access to all postseason games, with no blackout dates for $14.99 a month or $99 per season. For Apple+ subscribers, the discounted rate of $12.99 a month and $79 per season is offered.   Prior to the 2020 OTT...

Apple’s announcement today regarding its deal with MLS (Major League Soccer) reveals a huge partnership that will play out over 10 years, valued at $2.5 billion. Launching Feb 1, the MLS Season Pass from Apple will offer MLS fans every live match plus access to all post season, with no blackout dates for $14.99 a month or $99 per season. For Apple+ subscribers, the discounted rate of $12.99 a month and $79 per season is offered. Prior to the 2020 OTT streaming boom, the bulk of...