360 View: Supporting the Connected Consumer provides a comprehensive analysis of the support market.

It begins with a detailed assessment of the current market in terms of adoption, expenditure, usage, adoption drivers, and renewal rates. It gauges the degree to which consumers experience technical problems when using and setting up their devices and how those problems are resolved. It investigates the demand for support services, including consumer willingness to pay for services that offer a broad range of support capabilities. It also examines the use of self-help services and the demand for smart home support services and assesses the adoption rate of support services at the time devices are purchased.

Publish Date: 3Q 2014

Slides: 120

Authored By:
John Barrett - Director of Consumer Analytics
Yilan Jiang - Senior Director of Consumer Analytics
Patrice Samuels - Sr. Manager, Market Research
David Mitchel - Research Analyst

Published by Parks Associates
© December 2014 Parks Associates | Dallas, Texas 75248

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