This research study reveals and assesses the lifetime value of customers from a mobile operator perspec­tive and identifies key mobile app user segments.

The research also analyzes how content and apps influence consumer choices of devices, how the major OS platforms and their respective content ecosystem drive mobile usage, and how app developers and content distributors can benefit from the app boom.

Publish Date: 1Q 2014

Slides: 110

Authored By:
Yilan Jiang - Senior Director of Consumer Analytics
John Barrett - Director of Consumer Analytics
David Mitchel - Research Analyst
Harry Wang - Senior Director of Research

Published by Parks Associates
© December 2014 Parks Associates | Dallas, Texas 75248

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