360 View: Digital Media & Connected Consumers analyzes trends in video consumption by platform (TV, computer, smartphone, and tablet), source (broadcast, discs, online video, etc.), and content expenditure. It segments consumers based on their consumption habits and identifies how these habits have been changing over the last four years and how the relative size of each segment is changing. The analysis includes a detailed profile of each segment and their attitudes towards video consumption. The research also explores OTT service subscriptions as well as current online gaming and music consumption figures.
Publish Date: 4Q 2016
Glenn Hower - Senior Analyst
Published by Parks Associates
All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.
Printed in the United States of America.
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