COMPLIMENTARY WEBCAST

2020: Value Beyond Connectivity

Tuesday, December 3, 2019 | 11:00 A.M. CT (12:00 P.M. ET)

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Connectivity is becoming a standard feature for products in consumers’ homes. In many cases, the first few generations of connected products have provided a basic level of convenience and insight to end users. Manufacturers and service providers now need to find new ways to leverage that connectivity that adds real value to consumers’ lives.

Across connected living industries, market players are driving growth in three key ways:

  • driving incremental revenues through value added services
  • expanding the customer base
  • exploring new channels
     

This webcast highlights Parks Associates' recent data and insights:

  • Value-Added Services: Driving Incremental Revenues
  • Expanding the Customer Base
  • Exploring New Channels
  • Enabling the Connected Lifestyle
      -- Mobile and Broadband Trends
      -- AI, Personal Assistants, and UI Innovation
      -- Data Privacy & Security
      -- Technical Support
      -- Cloud vs. Edge Computing

Speakers

Kristen Hanich Kristen Hanich, Senior Analyst, Parks Associates
Twitter ID: @KristenAtParks
Website: http://www.parksassociates.com

INDUSTRY EXPERTISE: Consumer electronics, mobility services and devices, connected health and wellness

Kristen Hanich heads Parks Associates' consumer electronics and mobility research, with expertise in other verticals including connected cars, mobile networking, healthcare, wellness, and independent living. She leads a mix of custom and syndicated research projects throughout the year, with a focus on major players and emerging trends. Kristen specializes in bridging the gap between data-driven and narrative approaches to understanding the consumer markets via a mix of qualitative and quantitative research approaches.

Kristen has dual master's degrees in applied anthropology and public health from the Universities of North Texas in Denton and Fort Worth. She earned her BSc in health at the University of Texas at San Antonio and has a graduate certificate in Geographic Information Systems.

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Jennifer Kent Jennifer Kent, Senior Director, Parks Associates
Twitter ID: @JenniferMKent
Website: http://www.parksassociates.com

INDUSTRY EXPERTISE: Connected Health, Connected Home Technologies and Services, Connected Entertainment Products and Services

As Senior Director, Jennifer manages the research department and Parks Associates' process for producing high-quality, relevant, and meaningful research. Jennifer also leads and advises on syndicated and custom research projects across all connected consumer verticals and guides questionnaire development for Parks Associates’ extensive consumer analytics survey program. Jennifer is a certified focus group moderator, with training from the Burke Institute.

Jennifer earned her PhD in religion, politics, and society and an MA in church-state studies from Baylor University. She earned her BA in politics from the Catholic University of America in Washington, DC.

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Brad Russell Brad Russell, Research Director, Connected Home, Parks Associates
Twitter ID: @bradrusselltech
Website: http://www.ParksAssociates.com

INDUSTRY EXPERTISE: Connected home technologies and services, IoT data privacy and security, home networking, insurtech, connected health, housing innovation, home energy management

Brad leads Parks Associates’ connected home team, exploring leading-edge issues converging in the connected home—smart home devices and services, home networking, IoT data privacy and security, data-driven applications, and platform services. Brad’s custom research work includes market sizing and forecasts, ecosystem and competitive landscapes, channel analyses, and go-to-market strategies.. Brad balances the art and science of market research to generate insights that lead to more astute business strategy and value-generating practices. He has a background in marketing communications, technology startups, and online media.

Brad received his Bachelor of Science degree in advertising and marketing from the University of Texas at Austin. He also earned a M.Div. and a D.Min. with concentrations in ethics and cross-cultural collaboration.

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Patrice Samuels Patrice Samuels, Senior Analyst, Parks Associates
Twitter ID: @PatriceatParks
Website: http://www.ParksAssociates.com

INDUSTRY EXPERTISE: Television Services, Broadband Services, Technical Support Services, International Markets, Digital Music

Patrice Samuels studies digital home technical support services across global markets, with a focus on market trends, business models, and provider strategies. In addition to exploring events and disruptions in the technical support space, she examines pay-TV and broadband services in North America and Europe, digital media, and digital music services.

Patrice earned her MBA from Texas A&M University at College Station and BSc. in Psychology from the University of the West Indies in Kingston, Jamaica.

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